Super Pearl is a large scale 20mm pearlescent chenille for use on big fly patterns.
The Moonshine Lures Trolling Spoons are some of the brightest glowing lures that you'll find on the market today! After being exposed to natural or UV light, these spoons will be glowing for hours on end. That impressive glow is perfect for drawing in...
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Perfectly balanced and weighted to swim, dart, and jig, the Tsunami Split Tail Minnow perfectly mimics what most predator game fish are alwaysooking for – a free and easy meal. Its slim, flashy, andifelike appearance grabs even more
The Bandit 100 Series Crankbait is the go-to lure for experienced anglers when fish are holding in shallow cover or feeding on shallow flats. The affordable Bandit 100 Series Crankbaits produce a loud rattle and a wide wobble, and each model weighs a...
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
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It mayookike something out of a space-age cartoon, but there's no doubting the havoc theunkerhunt Hive Finesse Wiggler can wreak underwater! This is an amazing finesse bait; its supersoft wiggle tail comes alive with every subtle movem
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Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...
The Reaction Innovations Skinny Dipper lure is a weedless soft plastic swimbait injected with boatloads of salt for easy casting, even on the windiest days. The numerous color styles of the Reaction Innovations swimbait are up to the task of any water...
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Add a dynamic touch to your hand-tied flies using Perfect Hatch Body Fly Pearl. The flat pearlescent film exhibits exceptional strength reinforced by a double support of nylon monofilament. You'll find it a great addition to nymph and emerge
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala CrushCity™ Customs Freeloader. This soft-plastic bait delivers an irresistible action to tempt game fish
When panfish and trout feed on small forage and demand a natural look and scent, Berkley Gulp! Alive! Minnows deliver the confidence of live bait without the hassle. A realistic minnow profile and split tail create lively swimming action that triggers...
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Darting,unging, writhing, and extremely vulnerable. That's what aiveTarget Flutter Shad Spoonooksike to an opportunistic game fish. Unlike any other freshwater jigging spoon, it features unique Inner-Core construction that produces s
The Strike King Homing Minnow Swimbait keeps your lure in the strike zone longer, maximizing every chance to attract hungry bass. This 4-inch swimbait's hyper-realistic minnow profile, complete with flat sides and 3D eyes, stands out vividly on live sonar,...
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The P-Line Twin Tail Squid is no ordinary soft-plastic squidure. Put it on a jighead or a trollingead, drop it into the water, and you'll see the difference. In addition to itsifelike head design and multiple flowing tentacles, it has a pair of
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Rattle up some topwater action with this thumper! The Heddon One Knocker Spook Topwater features a single tungsten rattle for aoud thump that penetrates the water and draws fish fromong distances. The tungsten rattle's placement also mak
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Unleash the power of our versatile Offshore Angler™ Swirl Tail™ Grub and enjoy a full day of catching. Designed with a durable ribbed body and an enticing swirl tail that never stops moving, this dynamic swimmer has what it takes to draw st
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
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Outstanding for panfish and walleye, the Berkley Gulp! Minnow Grub smellsike a meal and fishesike a dream. Effective on jigs and on drop-shot rigs, the Gulp Minnow Grub's streamlined wriggling tails irresistibly mimic the swimmi
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The RonZ Z-Fin Original Rigged Paddletail deliversifelike details and action to put more fish in your boat. Detailsikeateralines, fins, andarge 3D eyes on the jighead combine to make this jig a must-have for serious anglers. This s
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Send the Big Bite Baits Suicide Shad Swimbait out on fish-catching missions and put the realistic details and swimming motion to work at the end of yourine. The tail tracks true at a variety of retrieve speeds and features a forked design
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From the first cast, you'll notice that the Storm Arashi Cover Pop topwater bait is different. It's definitely a surface chugger, but the combination of its aerodynamic body and weighted tail send it flying further downrange, only to quietlyand tai
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Excellent for river smallmouths and trolling for stripers or walleye, Charlie Brewer's Bass Slider Grubs feature high-action vibra-tails which produce an irresistible,ifelike wobble. These durable Bass Slider Grubs will hold up even after several c
The Bobby Garland Baby Shad is a perfect bait if you're targeting crappies, and the full-color profile of Baby Shads is very popular with pro anglers using Bobby Garland crappie baits. Known as a great all-around fishing lure, they are also incredibly...
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Whether you're around town or headed up the mountain, The North Face THERMOBALL™ Jacket ensures comfortable exploring! Wind-resistant WINDWALL™ fabric shelters you from warmth-stealing gusts, while a durable water-repellent (DWR) f