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Tournament angler Jacob Wheeler designed the Rapala CrushCity™ Customs Cleanup Craw with 1 goal in mind: to create the ultimate craw bait for bass fishing. This 3.5 bait delivers a tight-kicking action with its claws, serving
Chasing fish in some shallow waters? You need the Berkley Flicker Shad Shallow Crankbait. With this extremely versatile crankbait, you can troll, cast, or use a stop-and-go retrieve on lakes and rivers, making it perfect for targeting shallower fish....
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Created using 3D scans of a real eel, the pre-rigged Savage Gear Real Eel is the most realisticure you've ever seen. Theure demonstrates an incredible tail-kicking action at any retrieve speed—plus a very seductive swimming action o
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Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve
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The Billy Baits Rigged Turbo Whistler swims just as the name suggests, producing multiple jets for incredible subsurface action that can't be ignored. The cupped head displaces plenty of water and has a sinking, searching action. Mylar and r
High altitude climbing, hiking, and mountaineering can expose us to plenty of sun, which is why we layer up with The North Face Summit Direct Sun Hoodie. This sun hoodie features a breathable polyester fabric that's moisture-wicking, quick-drying, and...
"What Our Gearhead® Experts Are Saying:""The Summer Beadnell Quilt Jacket is the perfect mix of classic Barbour style and lightweight warmth. I love how the box-quilted nylon provides just the right amount of insulation without feeling bulky, making...
Bobby Garland Stroll'R gives crappie anglers a proven soft plastic that shines during slow trolling passes along creek channels, flats, and open-water schools while still working cleanly when cast and retrieved. A durable yet soft body pairs with a curly...
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The Billy Baits Master Hookerure sports a blunt, concave chrome-plated brass head designed to produce a massive smoke and turbulence trail when trolled between 2 and 10 knots. Thisure is effective with or without bait due to its unique 3
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If you're targeting trout, crappie, or hoping to fill your stringer with a bunch of panfish, the Berkley PowerBait Pre-Rigged Atomic Teaser Jig is the bait that'll get them biting. Smaller profileooksike an easy meal. Cut tentac
The Deps Sakamata Shad Soft Jerkbait glides with minimal water resistance, using the keels along both sides to create a natural darting and jumping motion. These keels act as rudders, guiding the bait's action as water flows through its body, while the...
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Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve
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Boasting a groundbreaking blend of softness, durability, and action, theIVETARGET Straight Tail Worm Bait excels at a variety of fishing techniques to hook wary bass with the highestevel of deception. The slender head, tapered body, and
"What Our Gearhead® Experts Are Saying:""The Torch 2. 0 is the shoe I point riders to when they're ready to get serious without going full race setup. The Body Geometry construction makes a noticeable difference in knee and hip comfort on longer rides,...
Anglers working topwater for bass, stripers, or inshore species will find the Yo-Zuri 3DB Pencil Popper delivers aggressive surface action with precise control. Measuring 4 3/8 in. and weighing 1/2 oz., this floating bait walks easily and throws water...
VooDoo Custom Tackle Round Jig Heads give anglers a tough, reliable option with 3X strong, razor-sharp hooks that hold trophy fish with confidence. Each head features a baked-on or electro-plated finish for durability, making them a great choice whether...
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Land more salmon with the Silver Horde Needlefish Squid. The slender profile has a naturalook when trolling, triggering more aggressive strikes. Proven effective on all salmonoid species. Slender profile Naturalook when trolling Effective on
Fend off the cold with the Columbia Puffect II Jacket. Featuring lofty Thermarator recycled polyester synthetic insulation, the Puffect jacket keeps us warm and cozy in cool-to-cold temperatures. The high-rise collar zips up for extra warmth, and the...
"What Our Gearhead® Experts Are Saying: ""I like this jacket for active days where I’m moving a lot but still need dependable warmth. The ThermoBall Eco insulation holds heat even in cool, breezy conditions, and the stretch panels make a noticeable...
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Get the most of your soft plastics with the Strike King Tour Grade Spotlight Jighead. The 4-prongedure keeper holds various soft plastics in place without sacrificing the action or integrity of the bait. Ideal for forward-facing sonar, thi
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The Billy Baits Master Hookerure sports a blunt, concave chrome-plated brass head designed to produce a massive smoke and turbulence trail when trolled between 2 and 10 knots. Thisure is effective with or without bait due to its unique 3
A Dirty Jigs No-Jack Swim Jig fears no thick grass or heavy cover to rip big bass out of their ambush spots. The No-Jack's bait swim jig features a bullet head with a 3-layer paint job for detail and durability, like the Dirty Jigs Tackle original swim...
The Berkley Bladed Rawler Jig Crawler Harness gives walleye anglers the proven slow-turn crawler presentation with added flash to draw more strikes. Its hydrodynamic lead-alloy head reduces tangles and maintains control on long casts, while a stainless...
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With itsong, high-action ball tail and undulating action, the KWigglers Ball Tail Shad closely mimics the movements of natural baitfish. Inshore species such as trout, redfish, flounder, and more respond to the realistic presentation with
Berkley PowerBait Pre-Rigged Atomic Teasers are ready-to-fish trophy trout-catching generators. Trout lose their minds over these squiggly soft baits. Tie them under a float or direct cast them into a lake or slow-moving stream and let them sink. Twitch...