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Coverots of water fast at a variety of depths fishing the versatile Strike King Final Copy. The streamlined shape, heavy density, and even weight distribution have this soft-body swimbait running true at even the highest retrieve speeds. D
When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...
Welcome to The Showroom, the avant-garde Pit Vipers crafted from lightweight TR90 and enriched with rubberized touchpoints. Stepping into a fantastical realm with opulent colors, swank nuances, and eccentricities, nobody will be able to help but Look...
PK Lures PK Spoon triggers reaction bites when fish track falling bait and key on flash and vibration. A counter weighted system creates erratic movement on the drop, making this spoon effective for vertical jigging, casting, and controlled lifts over...
The Bandit 300 Series Crankbait dives to 12 feet, where those bass and crappie eating machines hang. Run these high gloss finished Bandit 300 Series cranks through the water columns and let the color variety and wobbling action do their thing! A Bandit...
The Mr. Crappie Sugar Glider 1.5' has a shad pole style body, which is Mr. Crappie's signature design. However, what makes these crappie soft plastic baits unique are their wings. These wings allow the crappie plastic baits to flutter and glide underwater,...
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl I Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
The PK Lures Spin A Jig revolutionizes traditional jig fishing by adding a unique blade that creates flash and vibration, making it irresistible to fish. This versatile spinner jig is perfect for targeting multiple species in various conditions, including...
When bass suspend on points, channel swings, and shallow-to-mid breaklines during pre-spawn and fall, a jerkbait that cuts wide and holds depth triggers reaction strikes, and the Bassmooch HC115 Jerkbait delivers that bite window with authority. Crafted...
BnR Tackle Soft Beads put a realistic egg profile right in the drift lane where salmon, steelhead, and trout feed, making them a staple for bead fishing in rivers and creeks. These soft, pliable beads carry a neutral buoyancy that closely matches a natural...
The Yakima Bait Mag Lip delivers a hard-hitting trolling option with a unique skip-beat action that holds up at speeds up to 4 mph while diving deep to target crappie, trout, walleye, salmon, and steelhead. These plugs run straight out of the box and...
Luhr Jensen Dodgers add extra flash to trolling rigs and help attract salmon from large distances. Ideal for the fast speeds favored in the Great Lakes, this dodger features a slender build that produces a sharp, side-to-side snap, amplifying the movement...
The YUM Scottsboro Sniper Shad gives sonar-driven bass anglers a soft jerkbait that looks vulnerable in the strike zone and turns followers into committed bites. Its pintail profile produces a subtle darting action that plays perfectly for forward facing...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
Hawken AeroJig Jig Heads feature tough Gamakatsu hooks with powder painted heads. Some colors utilize UV and fluorescent dyes and pigments. These jigs will stand up to the hardships of fishing for any species of fish. Customized Gamakatsu hooks with...
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Coverots of water fast at a variety of depths fishing the versatile Strike King Final Copy. The streamlined shape, heavy density, and even weight distribution have this soft-body swimbait running true at even the highest retrieve speeds. D
The Buckeye Lures Su-Spin Blade is a single-bladed underspin jig head with a slender willow blade. Like a traditional underspin, the Buckeye Su-Spin Blade comes to life with the slightest of movements, reflecting light and attracting fish from great distances....
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
The Z-Man Diezel KickerZ Soft Swimbait delivers a subtle, natural thump with its twin kicker tails and streamlined baitfish profile in 3.25- and 4.5-inch sizes. This bait creates a realistic swimming and fluttering motion that shines on weighted swimbait...
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A proven fish catcher using a variety of methods, Kalin'sunker Grubs work magic with retrieves ranging from syrupy slow to frisky fast. Specially formulated plastic remains super soft and durable in cold water temperatures. Proven effective using v
The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
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Thanks to the design expertise of Elite Series Pro Brandon Palaniuk, the X Zone™ures Hot Shot Minnow excels at many techniques targeting bass, walleye, and other gamefish. High-buoyancy construction stands the minnow upright underwater –
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...