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Combine a natural scent and taste, aifelike body and fish-shaped head and curly tail for flickering and fluttering action, and you have a deadly new super bait. Berkley's Gulp! Minnow Grub incorporates Berkley's innovative Gulp! f
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
"What Our Gearhead® Experts Are Saying: ""I use these shorts for everything from gym sessions to casual hikes, and they’ve held up better than expected. The fabric feels light but durable, and FlashDry XD does a solid job keeping sweat under control....
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The Big Nic Fishing Big Jets are dynamite on blackfin tuna, wahoo, and other offshore species. The double-skirted design produces tons of tantalizing action that pairs with the bubble traileft by the jet heads to facilitate powerful attack
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Featuring the ultimate water-activated scent, the Berkley Gulp! Saltwater Nemesis attracts fish fromong distances and when they arrive, the irresistible Gulp! flavor ensures they bite harder andonger so you can max out on hookups. The true-to-li
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Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action
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Dive into the Columbia PFG Rambler Swim Shorts and into your next aquatic adventure. These Performance Fishing Gear swim shorts offer Omni-Shade™ UPF 50 sun protection to shield you from harmfuls rays and Omni-Shield™ adva
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Engage highly selective fish with the NetBait BaitFuel Nano Duster, a snack-sized baitfish imitation perfected for finesse techniques. Withifelike eyes, intricate scaling, and a dual-blade tail that quivers at the slightest moveme
"What Our Gearhead® Experts Are Saying: ""I’ve worn this as my go-to daily insulation for cold mornings, travel days, and casual hikes. It’s light enough that I don’t feel bulky, but the 600-fill recycled down traps heat surprisingly well when...
"What Our Gearhead® Experts Are Saying: ""I’ve worn this as my go-to daily insulation for cold mornings, travel days, and casual hikes. It’s light enough that I don’t feel bulky, but the 600-fill recycled down traps heat surprisingly well when...
The Mepps Bronze Slammer in line spinner lure is made for bringing and hooking big smallmouth bass inhabiting large bodies of water. Mepps has designed the Bronze Slammer in line spinner to be a true tournament-grade spinner that runs straight with minimal...
Addicted Fishing Soft Beads, manufactured by Mad River Manufacturing, give salmon and steelhead anglers a lifelike presentation that holds up to repeated casts and hard strikes. Made from durable soft plastic, these beads mimic the natural look and feel...
Cast out and land bites with the realistic look and feel of the Storm Wildeye Curl Tail Minnow. These powerful minnows come armed and ready with VMC needle-point hooks to ensure you set the hook with ease. The Storm Wildeye Curl Tail Minnow offers extraordinary...
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Without a doubt, the Zoom Salty Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a regular Flu
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
The Duckett Fishing Sway Minnow is your key to fooling even the most cautious bass with its innovative Soratobu Wing Technology. This 4.5-inch and 3.75-inch finesse bait mimics the subtle movements of an injured minnow, creating a lifelike rocking and...
The Rapala CrushCity Mooch Minnow combines the subtle glide of a minnow-style bait with the versatility of a swimbait, making it a favorite for finesse anglers. Whether rigged on a jig head or drop shot, this bait's floating TPE material mimics small...
Walleye Nation Creations Colorado Blade keeps getting better and better! The bewitching custom designs that target walleye are all painted in-house, and all color patterns pair with every WNC harness through their easy change clevis. The swivel connection...
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"With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBait scent.
When fish key in on surface action, the Yo-Zuri 3D Inshore Topknock Pencil delivers easy walk-the-dog action and a loud one-knock rattle. Unlike traditional pencil popper lures, it sits flat on the water rather than tail-down, making working with different...
"What Our Gearhead® Experts Are Saying:""I always recommend the Black Pearl 84 to progressing skiers or anyone who values edge control without feeling overpowered. It’s light, responsive, and stable in variable snow—and it holds an edge surprisingly...
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Deadly when trolled with or without flashers, the Point Wilson Herring Plug perfectly imitates your quarry's favorite meal. Spinning action makes it virtually irresistible. Includes scent sponges, which fit in an internal chamber, further enticing fi
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Legendaryure maker Mike Bucca does it again with the Bucca Brand Bull Shad, aifelike bait with natural movement so realistic it convinces even the most cautious bass to commit. A brush tail anchors theure's realistic profile, while the
More to it than its casual good looks, the Flylow Hawkins Shirt is equipped with a singletrack-ripping design to ensure we get the mobility, coverage, and overall performance we need for after-work adventures. The stretchy, wicking fabric moves with us...
"What Our Gearhead® Experts Are Saying:""I wear the Ahi every time I’m out fishing or paddling. It dries super fast, grips slick surfaces well, and doesn’t hold any water weight. Plus, it’s comfy enough to wear barefoot all day—and actually feels...