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With theucky Craftightning Staysee SP, you can fish a premium suspending jerkbait at the 10'evel without added weight, and still perform theively moves that make theightning Series baits so productive. Its built-in weight-transfer
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Add flash to your offshore trolling rig. The Delta Tackle Mylar Squid Insert can be easily incorporated into your squid or hoochie to attract salmon or halibut at any distance. The shimmering strands help focus the attack on the hook itself, resultin
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Our Johnny Morris Bio Bait Shadow Swimmer is your next go-toure. Featuring a tight, wobbling action, this soft plastic has a floppy tail that produces a wide, sweeping motion that fish can't ignore. Infused with Wham™ scent that won't
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The Hot Spot Apex Salmon Killer doesn't promise you a world record, but it might tip the odds in your favor if one swims near your boat. This unique spoon has proven itself many times over, becoming the top-selling ocean salmon spoon on the
The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes in three sizes. Featuring 3D internal prism finishes...
The Zoom Ultra-Vibe Speed Craw is a 'jack-of-all-trades' and a master at enticing bass - it's great by itself when dragged slowly across the bottom of a lakebed or stream for opportunistic feeders. The Zoom UV Speed Craw's compact shape and fast paddling...
Fend off the cold with the Columbia Puffect II Jacket. Featuring lofty Thermarator recycled polyester synthetic insulation, the Puffect jacket keeps us warm and cozy in cool-to-cold temperatures. The high-rise collar zips up for extra warmth, and the...
"What Our Gearhead® Experts Are Saying: ""I like this jacket for active days where I’m moving a lot but still need dependable warmth. The ThermoBall Eco insulation holds heat even in cool, breezy conditions, and the stretch panels make a noticeable...
The Hawken AeroJig Jig Head with Wire Keeper is wildly effective for summer and winter steelhead. Hawken Aerojig Jig Heads feature tough, customized Gamakatsu hooks with powder-painted heads, and some colors utilize UV and fluorescent dyes and pigments....
The Northland Pan-Candy Crawler Soft Bait gives panfish a snack-sized target that moves with irresistible action on every twitch or pause. Its micro crawler profile pairs well with tungsten jigs, excels under ice or in open water, and fools pressured...
The Bay De Noc Laker Taker Spoon offers a slower trolling action that's ideal for targeting deep-holding lake trout on big water. Measuring 4 inches and weighing 3/4 oz., this spoon runs roughly 1 foot down for every 18 yards of line out at standard trolling...
The Buzz Bomb Spinnow Jigging Spoon fires reaction strikes when lake trout chase vertical flashes, salmon pin bait balls mid-column, and bass school on shad, using a hard-wire axle so the lure rotates fast on a consistent horizontal axis. The Triple Sonic...
Bass and panfish anglers working calm water conditions will appreciate the Yo-Zuri 3DR-X Pencil Topwater Lure for its compact size, responsive walking action, and light-reflecting detail. Measuring 3 in. and weighing 1/4 oz., this walking bait features...
The Great Lakes Finesse Dropkick Shad helps trigger bites when bass lock onto small baitfish but ignore standard swimbait lures. Its neutral buoyancy keeps it naturally suspended on a drop shot, while the tight-kicking paddle-tail swimbait design produces...
"What Our Gearhead® Experts Are Saying:""I love these shorts for fishing trips and warm-weather adventures. The 4-way stretch fabric moves with me, and the elastic waistband with an interior drawcord ensures a secure fit. They dry quickly after getting...
The Buzz Bomb Jigging Spoon fires reaction strikes by throwing a sonic, wounded-baitfish vibration that draws salmon, trout, walleye, pike, and even bass in both salt and freshwater. The spoon works across depths, from deep rip-and-drop jigging for lake...
A new addition to the Smith line of adjustable helmets, the Liberty Helmet is tough, lightweight, and features adjustable ventilation that we love for all-day excursions with changing weather. It features a low-profile hybrid construction packed with...
The Great Lakes Finesse Dropkick Shad helps trigger bites when bass lock onto small baitfish but ignore standard swimbait lures. Its neutral buoyancy keeps it naturally suspended on a drop shot, while the tight-kicking paddle-tail swimbait design produces...
Action describes the Storm Largo Shad Soft Swimbait and its paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls. Agitate that bass into striking in reaction to an enticingly slow body...
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
The Missile Baits Chunky D bait features a thick, ribbed body that moves water effectively, creating vibration and subtle bubble trails as it's worked along the bottom. The cupped, flanged claws produce a lively kicking motion, making it a perfect soft...
Target pressured fish with the Storm Surge Minnow Soft Bait, a lifelike baitfish imitation with a tight, subtle swim that works in both clear and stained water. The dorsal fin doubles as a weed guard, helping the bait slip through grass or brush without...
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
Black Pearl. The L-Train, a short call with big range. Geared for Lessers as the name implies but fully capable of a wide range of sounds and extremely fast.
To perfectly emulate the S-shaped swimming motion of an eel, the Savage Gear Prerigged 3D Real Eel is engineered using a 3D scan of a real eel with an ultra-slow kicking tail. Smaller sizes work great for bass, snook, and other gamefish, while the larger...