The Berkley Ripfish Hardbait blends the fast-dropping traits of a lipless crank with the erratic glide of a walleye bait, making it a versatile choice for targeting walleye and bass. Its flat-bottom profile controls fall rates, keeping the bait in the...
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
"What Our Gearhead® Experts Are Saying: ""My little one rocks these on the playground and around town—they’re super sturdy and have that timeless basketball style. They’re easy to clean, grippy, and they hold up way better than most kids’ sneakers...
The Northland Eye-Candy Nightcrawler brings a new level of effectiveness to classic fishing techniques, especially when targeting walleyes with spinner rigs. Designed with Northland's Super TPE formula, this soft bait 6' worm offers exceptional lifelike...
The SPRO Megalojohn Swimbait delivers great thumping action and the capability to repeat the motion whether on a slow roll or fast retrieve. Designed by Elite Series Angler John Crews, the boot tail harness style Megalojohn 6" swimbait is a durable and...
The Zoom Super Fluke is the perfect addition to your tackle box when bass fishing. Available in 5 1/4' and 6' sizes, the deep belly causes this Super Fluke fishing lure to dart, glide, and knuckleball through the water and features a hook slot for easy...
The Big Bite Baits Suicide Shad is a proven fish catching swimbait with its realistic, detailed construction. With a thick, solid head and belly hook slot for secure rigging, the Suicide Shad provides the ultimate baitfish profile. The slender body and...
The Do-It KT Series Banded Skirts let anglers customize their jigs and spinnerbaits with natural, lifelike action that perfectly matches local forage. Available in realistic color patterns, each skirt includes baitfish-style stick-on eyes that enhance...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit Stick Deep model has a true balsa-like action that is perfect for bigger, deeper, or more aggressive fish...
Saltwater anglers targeting snook, speckled trout, and redfish will find the Yo-Zuri 3D Inshore Minnow effective in clear and stained water alike, thanks to its internal 3D prism finish and sharp darting action. The lure's fixed-weight center creates...
The Buckeye Lures Piggyback Jig Head gives forward-facing sonar anglers a compact, highly visible profile that keeps baits in the strike zone longer when targeting bass holding tight to cover or suspended in open water. The unique top-weighted head orientation...
Storm 360GT Searchbait Minnows are great for a variety of applications and are easy to use. These minnows mimic a distressed minnow that kicks wildly and rolls side to side. With a soft PVC body and big boot tail design, Searchbait minnows will bring...
The Megabass Dark Sleeper gives anglers a stealthy swimbait option for bass, walleye, and other bottom-dwelling predators holding tight to structure or vegetation. Its ultra-realistic profile, soft fins, and natural color patterns combine with a paddle...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
The Rapala Jigging Rap Magnum and your forward-facing sonar system give you an unbeatable advantage when targeting individual fish. The lure falls fast and accurate. The heavy-weighted Jigging Rap Magnum is in tune with casting, pitching, or vertical...
When you're looking for a crankbait that will draw all the attention, you need the Berkley Frittside Crankbait. Designed by the legendary crankbait angler David Fritts, this crankbait features a large, flat side profile that mimics a large number of baitfish....
The Trokar Tungsten Pro-V Finesse Jig Head quickly gets your baits to the bottom and slides along virtually unimpeded for drag-and-shake or drag-and-deadstick presentations. These Trokar Ned heads are 97% tungsten, so the mushroom-style head is heavier...
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
Wapsi Sparkle Braid adds flash, durability, and body to a wide range of patterns, from trout muddlers to salmon, steelhead, and saltwater flies. Made of several strands of mylar knitted into a cord-like ribbon, this versatile material is a staple for...
CS Coatings Pro-Tec Powder Paint delivers a durable, professional-grade finish that holds up through countless casts and battles with fish like bass, walleye, and crappie. This powder coating process allows anglers to dip and bake their jigs, spoons,...
Saltwater anglers targeting snook, speckled trout, and redfish will find the Yo-Zuri 3D Inshore Minnow effective in clear and stained water alike, thanks to its internal 3D prism finish and sharp darting action. The lure's fixed-weight center creates...
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
The Storm Jointed ThunderStick is a true classic lure, used by anglers around the world. This bait features designs from the original ThunderStick molds and are outfitted with premium VMC hooks for sure holding power. The jointed design amplifies the...