The Z-Man SlingBladeZ Colorado/Willow Spinnerbait is a premium bass fishing lure for pro anglers and weekend warrior tourney regulars without the premium price tag. The Willow Colorado model from the Z-Man SlingBladeZ spinnerbait series stands out with...
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Thanks to the expertise of its designer – Elite Series pro angler Jacob Powroznik – the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for t
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Tailored for strolling techniques and forward-facing sonar, the NetBait Prop Duster Minnow features an innovative dual-blade tail design delivering a continuous, rotating action even during the slowest retrieves. A solid, durable bodyocks
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A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
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Take on virtually any conditions with warmth and comfort in The North Face Aconcagua 3 Vest. This North Face vest brings 100% recycled-polyester body fabric for eco-minded construction, along with powerful, zoned insulation for maximum warmt
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Boasting a groundbreaking blend of softness, durability, and action, theIVETARGET Stick Worm Bait excels at a variety of fishing techniques to hook wary bass with the highestevel of deception. The Stick Worm Bait's ribbed body and cylind
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Beike Ike and go subtle for the strike with a Missile Jigs Ike's Mini Swim Jig. This swimming sibling of the popular Mini Flip Jig has a compact design with a similar fine-cut skirt. Banana-shaped head with realistic-looking gill plates produces a
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim with its tail.
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala CrushCity™ Customs Freeloader. This soft-plastic bait delivers an irresistible action to tempt game fish
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Effective on nearly all game fish, the Point Wilson Candlefish Plug can be trolled with or without flashers. Spinning action imitates a wounded baitfish for fish-attracting motion. Fully rigged witheader, swivel and hook. Effective on nearly all
The Strike King Homing 3 in. Minnow Swimbait keeps you in the strike zone longer, attracting bass and other predators with its lifelike minnow profile and paddle tail action. This Strike King swimbait stands out on forward-facing sonar with flat sides...
Mad River Floaties Floating Beads are made from hard compressed foam that is durable and buoyant. Each bead has a hole for threading on your line and adds just the right amount of flotation to your lure, hook, or bait. Floaties are made in a variety of...
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Unleash pure attraction and sheer numbers on predators who can't pass up a feeding opportunity. The product of 2 full years of design and testing by 6th Senseureab Team and pro staffer Josh Jones, the 6th Sense Fishing Divine Umbrella Rig comes p
The X Zone Lures Pro Series Adrenaline Craw stands out with its high-definition claws and intricately detailed body, closely resembling the natural appearance and movement of a live crawfish. When stationary, its claws float upwards, mimicking a defensive...
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Navigate the unpredictable with comfort and confidence in The North Face Tekware™ Jacket. This men's North Face jacket has a durable water-repellent (DWR) finish to bead awayight surface moisture, along with built-in stretch and FLASH
The Rapala DT Dives-To Crankbait gives anglers a balsa-wood workhorse that drives quickly to its strike zone and tracks with a tight, consistent side-to-side action thanks to a tapered body, thin tail, internal weight distribution, and an extra-thin polycarbonate...
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It's hard to beat that famous MirrOlure Catch 2000 Jr. flash and wounded-minnow action! Since 1937, MirrOlures have been tearing it up around mangroves, shell bars and shallow shorelines. These effective suspendingures have been s
A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...
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Created by innovative swimbait designer Mike Bucca, the Bucca Brand Trick Shad swims with a wickedly realistic back-and-forth action to trigger strikes from big bassike magic. Mike calls this one of his best swimbait designs ever and for good reaso
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Whether fishing inshore or offshore, the Yo-Zuri Mag Pencil Floatingure is aarge topwater that's perfect for targeting big fish. This pencilure has a walk-the-dog style action you hardly have to work for, delivering a horizontal posture in the
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Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed toook, feel, smell, and move justikeive shrimp, you can even fish with it the same way! Made to release 400 time
The Megabass Vision Oneten Jr. Jerkbait, scaled-down in size from the original, improves upon the dynamic actions you know and love! Along with snack-sized irresistible darting action, retrieving the Oneten Jr. jerk slowly will generate a high pitch rolling...
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Ultra-fine mylar fiber fills in subtle highlights while enhancing the effect of other flash materials. Maximum movement with a naturalook.
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Target free-roaming crappie better than ever fishing the innovative Bobby Garlandive Roam'R soft bait. Precisely designed to optimize the effectiveness of forward-facing sonar technology, this realistic minnow imitation features a streamli
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Ideal as a cold-weather workhorse, The North Face Aconcagua 3 Hoodie prepares you for first frost through spring thaw with dependable warmth and streamlined comfort. The 100% recycled WindWall™ body fabric blocks biting gusts without sa