))/2149688.json)
Introduced in 2009, the Megabass Vision ONETEN sets a new standard for jerk baits. Designed by Yuki Ito, it has become the go-to jerk bait touring pros turn to, producing big fish on all major U.S. circuits. A slow floater, the ONETEN is c
The Buzz Bomb Jigging Spoon fires reaction strikes by throwing a sonic, wounded-baitfish vibration that draws salmon, trout, walleye, pike, and even bass in both salt and freshwater. The spoon works across depths, from deep rip-and-drop jigging for lake...
The ATX Lure Company Wicked Shad lures are where quality meets durability, and less rigging means more catching! The ATX lure has three sizes varieties that allow you to fine-tune your shad jig presentation to the fish you target, and a pretty extensive...
Dyed Pearl Diamond Braid is a braided body material made up of several strands of mylar loosely knitted into a diamond pattern ribbon. This material is great for bodies on many freshwater and saltwater patterns. Dyed Pearl Diamond Braid creates a great...
The Zoom Split Tail Trailer features a slender body with narrow twin tails for simulating the motion of live bait. This trailer is ideal for tough situations when you need a bulky meal to tempt fish. It serves as the perfect solution for catching fish...
))/1763755.json)
The Hot Spot Apex Salmon Killer doesn't promise you a world record, but it might tip the odds in your favor if one swims near your boat. This unique spoon has proven itself many times over, becoming the top-selling ocean salmon spoon on the
))/1412101.json)
Looks ALIVE, tastes ALIVE, feels ALIVE – because your bait actuallyives in a natural, super-charged solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley Gulp! Alive! Shrimp actually
))/4421059.json)
Anglers who demand flexibility, realism, and results will find the Nomad Design Wingman Foil Swimbait a game-changing choice. Designed with a split-style tail, the Wingman offers fully adjustable action. Subtle twitches or aggressive, errati
))/1729010.json)
The Bondy Bait Originalure was developed to jig for muskie in deep water, but it works on a number ofarge predators using a variety of presentations. Boasting the weight toet you feel the bottom, even in windy conditions, this muskie jig won't
))/4523096.json)
Without a doubt, the Zoom Salty Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a regular Flu
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
The Painted Dumbbell Eyes add action, weight and looks to a fly. These dumbbell eyes feature black painted pupils for an added life like look. Dumbbell eyes were made famous by the popular Clouser Minnow but have become a mainstay on many flies, including...
))/3617642.json)
Call on the realistic swimming skills of a tournament winner in the Keitech Swing Impact Swimbait. The tight wobbling action provokes predators into striking better than competing swimbaits. A unique 2-tone color injection process mixes diff
The Yo-Zuri 3D Inshore Pencil Popper (5 3/8 in.) is a back bay style pencil popper built for explosive topwater strikes. Its cupped mouth spits water, the single-knock rattle draws fish in, and the rear-weighted design ensures long, accurate casts. Featuring...
"What Our Gearhead® Experts Are Saying: ""This jacket punches above its weight. The recycled down has great loft, it blocks wind surprisingly well, and the recycled nylon shell feels tough without being heavy. It’s perfect for everyday winter use—warm,...
"What Our Gearhead® Experts Are Saying:""These are the bottoms I reach for when I know I’ll be out in the cold all day. They’re warm, soft, and don’t hold onto odor, even after a long tour. Plus, the stretch keeps them from ever feeling restrictive...
The Moonshine Lures Trolling Spoons are some of the brightest glowing lures that you'll find on the market today! After being exposed to natural or UV light, these spoons will be glowing for hours on end. That impressive glow is perfect for drawing in...
When crappie only follow instead of bite, the BaitFuel NanoSnak 2' Pintail Swimbait forces the decision with its natural darting movement. Part of the Nano Crappie Series, this soft bait is built for finesse presentations, with a pintail that flicks and...
))/1254350.json)
One of the most exciting soft plastic baits out there, the Stanley Jigs Ribbit™ Frog produces heart-stopping moments on the water. Its patented-designegs and feet give theure a realistic kicking action when worked in stop-n-go fashion across
"What Our Gearhead® Experts Are Saying: ""This jacket hits the sweet spot between tech and casual. I’ve worn it on light hikes and rainy city days—it blocks wind and repels moisture without feeling bulky. The relaxed fit looks good with just about...
))/3816525.json)
Thanks to the expertise of its designer – Elite Series pro angler Jacob Powroznik – the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for t
))/3230781.json)
Z-Man Chatterbait MiniMax™ Compact Bladed Jig offers the action of a crankbait, the profile of a jig, and the flash of a spinnerbait with a smaller profile and more-subtle action than that of its' big brother. Downsized, hex-shaped stai
The Eagle Claw Lazer Sharp Pro-V Jig Head is versatile for Ned-style rigging and other fishing applications! Eagle Claw outfits the LNJ Pro-V Finesse Jig Head with mushroom-style lead heads, and Lazer Sharp American-made needlepoint hooks penetrate thoroughly....
))/3230774.json)
Z-Man Chatterbait MiniMax™ Compact Bladed Jig offers the action of a crankbait, the profile of a jig, and the flash of a spinnerbait with a smaller profile and more-subtle action than that of its' big brother. Downsized, hex-shaped stai
))/4047065.json)
Break out of your slow-bite blues using the revolutionary Zoom Shimmer Shad. When other baitfish imitations fizzle, the Shimmer Shad shines with a cutting-edge design engineered to be productive in a variety of situations. Add one as a tanta