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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to
The JYG Pro Mullyt Paddle Tail offers a lifelike presentation that fools predators like snook, striped bass, redfish, and even freshwater bass. Available in 4- and 5-inch sizes, this softbait features molded scales, fin detail, and a realistic eye that...
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The injection-molded JYG PRO Fishing Swym Jighead delivers a consistent design and robust build. Featuring a BKK hook, this jighead is built to rig seamlessly with the Swym jig (not included). A ribbed shank ensures your plastic stays put, a
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Made from incredibly tough thermoplastic elastomer (TPE), the Vudu Quiver Shad delivers the durability to withstand toothy strikes. This fishingure boasts a serrated tail that articulates, creating aifelike swimming action while the boot-shaped t
The Zoom Fluke soft plastic shad imitator is incredibly versatile and continues to be one of the best universal baitfish profiles on the market, with its streamlined profile and forked tail to help it glide through the water with a realistic fleeing motion....
The Worden's Maxi Jig brings proven performance to steelhead and salmon anglers who rely on lifelike presentation and dependable hook strength. Each jig features a pulsating marabou or flashabou tail that comes alive in the current, drawing strikes during...
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Deadly on saltwater species, Z-Man Scented Jerk ShadZ™ are incredibly soft and buoyant withifelike detail. Infused with 100% natural scents derived from real baitfish, Z-Man Scented Jerk ShadZ provide the smell that triggers strikes f
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The effectiveness of death-hook rigs on walleye is well known. Now, with the Berkley Rawler Jig, you have a jighead that's optimized for use with forward-facing sonar and specially designed, when tipped with a crawler, to deliver that amazin
When chasing snapper, grouper, or striped bass with soft plastics, the JYG Pro Swym Jig Head - Size 7/0 provides a secure and durable connection that keeps baits performing naturally. A specially designed insert on the jig head pairs with a matching cavity...
The Rapala X-Rap Pop combines a translucent, textured body with 3D holographic eyes and an internal long-cast mechanism to help anglers cover more water with precision. Its deep-cupped lip and thin, flat chin create sharp pops and chugs on the surface,...
Wapsi Sparkle Braid adds flash, durability, and body to a wide range of patterns, from trout muddlers to salmon, steelhead, and saltwater flies. Made of several strands of mylar knitted into a cord-like ribbon, this versatile material is a staple for...
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Catch more and bigger fish with the MirrOlure C-Eye™ Series Pro Dog Jr. Thisure is easy to use with a walk-the-dog technique, and it combines a high-pitch sonic rattle with MirrOlure's built-in flash to elicit aggressive strikes. Theure's pr
Enhance your FFS arsenal with Damiki Rig Jig Heads! Master the depths and secure your next big catch with these Damki Rig heads, engineered for precision and versatility. Originally designed for vertical jigging during the cold water months, these jig...
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Turn up the volume on your jighead techniques and draw spectator bass in for the party using our XPS Rock'n Shad. An innovative winged design gives the Rock'n Shad an enticing motion, swinging back and forth to a bass friendly beat as it swi
When predators are feeding on small baitfish, the P-Line Laser Minnow jigging spoon delivers the flash and erratic action needed to trigger strikes. This metal jig features a holographic laser finish that reflects light from all angles, mimicking the...
From jigging snapper offshore to targeting striped bass in low-light conditions, the JYG Pro Swym Paddle Tail delivers realistic action that triggers predator strikes. Its triangular body and oversized paddle tail create an erratic swimming motion that...
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Whether you fish the Pistol Pete Fly with a spinning rod or fly rod, or by casting or trolling,, the bottomine is, it's a consistent fish-getter. You'll find it to be extremely effective on trout, bass, crappie, walleye, and other freshwat
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The YUM Houdini Shad™ is a versatile soft plastic jerkbait effective onargemouth and smallmouth bass inakes and rivers throughout the U.S. It darts with an erratic, panicky action, then dies on the pause with a slow, come hither drift. A f
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Catch big stripers with the Tsunami Flutter Spoon. Featuring tons of flash and action, this fishing spoon is rigged with premium componentsike stainless steel rings and a SaltX treble hook. The machine-cut edges ensure it deliver
The Rapala Jigging Rap has earned its reputation among anglers chasing walleye, perch, and lake trout as one of the most effective lures for both ice and open-water fishing. Its balanced, weighted minnow body and signature tail fin create a circular swimming...
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The effectiveness of death-hook rigs on walleye is well known. Now, with the Berkley Rawler Jig, you have a jighead that's optimized for use with forward-facing sonar and specially designed, when tipped with a crawler, to deliver that amazin
Z-Man Finesse ShroomZ Jig Heads were designed to work effectively with small ElaZtech baits to create a perfect Ned rig. These jig heads feature a mushroom-shaped head that blends completely into finesse baits. Their unique wire keeper makes rigging incredibly...
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They're tough, but eventually the fish do tear them up. Al Gag's Whip-It Eel Replacement Tail will get your Whip-It Eel back in the business of catching fish in no time. This is the same thinly tapered tail made from tough, hand-poured PVC, with the
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It's a popper, it's a frog. It's all of the above, and neither. It's theunkerhunt Popping Frog™, and it's sure to bring explosive strikes when fished along edges, through grass, in pockets, and on open water. Theunkerhunt Popping Frog is a w
Eppinger Original Dardevle Spoons are the most popular all-around fishing lure of all time. For over a century, the Dardevle has been the standard by which all other casting spoons are judged. Cast or trolled, the unique wiggling-and-wobbling action of...