The Smithwick Perfect 10 Rogue dives quickly to 10 feet and more and has the deadly Rogue Roll that prompts vicious strikes via a baitfish-like flash. The Rogue bait rolls side-to-side, swimming to produce an erratic action and flash that attracts fish...
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Coverots of water fast at a variety of depths fishing the versatile Strike King Final Copy. The streamlined shape, heavy density, and even weight distribution have this soft-body swimbait running true at even the highest retrieve speeds. D
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
The Jenko Warhead Jig Head gives predators a target to hit with inset, lifelike eyes on the rounded ball head jig that rolls off of cover easily. Jenko Fishing applies ultra premium durable paint to the round ball jig heads in a select range of colors,...
The Strike King Clickin Chickin gives bass and walleye anglers a bait that stands out with sound as much as action, drawing fish in from a distance. A distinctive clicking sound comes from its adjustable metal tail, which can be fine-tuned to adapt to...
"What Our Gearhead® Experts Are Saying: ""My little one rocks these on the playground and around town—they’re super sturdy and have that timeless basketball style. They’re easy to clean, grippy, and they hold up way better than most kids’ sneakers...
Addicted Fishing Micro Worms present a compact, natural profile that draws strikes from trout, steelhead, panfish, and other light-biting species. Measuring 2.5 inches, their soft yet durable plastic construction allows them to hold up through multiple...
The Yamamoto Scope Shad comes in 3', 3.5', and 4' sizes, giving finesse anglers an edge when targeting bass with forward-facing sonar and enticing wary fish. Featuring Yamamoto's Mega Floater Formula, this minnow bait holds a natural horizontal stance...
The Zoom Super Fluke is the perfect addition to your tackle box when bass fishing. Available in 5 1/4' and 6' sizes, the deep belly causes this Super Fluke fishing lure to dart, glide, and knuckleball through the water and features a hook slot for easy...
The Megabass Vision Oneten Plus 1 suspending jerkbait dives to nine feet, making it a go-to for targeting smallmouth and largemouth bass on lakes, reservoirs, and river systems where fish hold just off structure or suspended over points. Its patented...
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl I Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
When you need a soft bait that is as versatile as you are, you need to reach for the Z-Man RaZor ShadZ Soft Swimbait. This soft bait is incredibly durable, it can stand up to multiple hits and continue to perform. The segmented fish body and forked tail...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
Berkley PowerBait Atomic Tubes, available in 1.5 in. and the Micro 1.25 in. lengths, are little squiggly dynamos that fish go nuts over - trout, crappie, and panfish all lose it over Berkley Atomic Tubes! A slow twitch retrieves and activates the subtle,...
Wapsi Krystal Flash is a versatile fly tying material that brings sparkle and lifelike movement to patterns targeting trout, steelhead, salmon, bass, and saltwater species. Its fine synthetic fibers catch light from every angle, making it a staple for...
The Buckeye Lures Piggyback Jig Head gives forward-facing sonar anglers a compact, highly visible profile that keeps baits in the strike zone longer when targeting bass holding tight to cover or suspended in open water. The unique top-weighted head orientation...
The Storm 360GT Searchbait Shad soft swimbait's body ends as a toe-in boot tail design that assures realistic movement at any retrieval speed. You get one rigged swimbait body and two extra bodies in this package, which are simple to fit with a hook rigging...
The Zoom Super Chunk is a chunk-style trailer with hard-pumping flapping claws for enticing fish to strike. The bulk of the Zoom Super Chunk is perfect for attracting bass, which is generally tempted by bigger and high-calorie meals. This soft plastic...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
When you're looking for a crankbait that will draw all the attention, you need the Berkley Frittside Crankbait. Designed by the legendary crankbait angler David Fritts, this crankbait features a large, flat side profile that mimics a large number of baitfish....
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
Arkie Double Eye Jig Head gives anglers a versatile presentation for crappie, perch, walleye, and bass when fishing grubs or live bait around docks, brush edges, breaklines, and current seams. The painted head with double eyes adds a baitfish-style look...
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Coverots of water fast at a variety of depths fishing the versatile Strike King Final Copy. The streamlined shape, heavy density, and even weight distribution have this soft-body swimbait running true at even the highest retrieve speeds. D
The Zoom Super Fluke is the perfect addition to your tackle box when bass fishing. Available in 5 1/4' and 6' sizes, the deep belly causes this Super Fluke fishing lure to dart, glide, and knuckleball through the water and features a hook slot for easy...