The Smithwick Perfect 10 Rogue dives quickly to 10 feet and more and has the deadly Rogue Roll that prompts vicious strikes via a baitfish-like flash. The Rogue bait rolls side-to-side, swimming to produce an erratic action and flash that attracts fish...
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Designed by elite pros, the slow-sinking YUM Thump'n Dinger delivers added action and functionality to YUM's most popular shape. Rig it weightless with a heavy 5/0 or 6/0 hook, Texas-style, or on a jighead. No matter how the soft plastic Thu
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
The Jenko Warhead Jig Head gives predators a target to hit with inset, lifelike eyes on the rounded ball head jig that rolls off of cover easily. Jenko Fishing applies ultra premium durable paint to the round ball jig heads in a select range of colors,...
The Strike King Clickin Chickin gives bass and walleye anglers a bait that stands out with sound as much as action, drawing fish in from a distance. A distinctive clicking sound comes from its adjustable metal tail, which can be fine-tuned to adapt to...
"What Our Gearhead® Experts Are Saying: ""My little one rocks these on the playground and around town—they’re super sturdy and have that timeless basketball style. They’re easy to clean, grippy, and they hold up way better than most kids’ sneakers...
Addicted Fishing Micro Worms present a compact, natural profile that draws strikes from trout, steelhead, panfish, and other light-biting species. Measuring 2.5 inches, their soft yet durable plastic construction allows them to hold up through multiple...
The Yamamoto Scope Shad comes in 3', 3.5', and 4' sizes, giving finesse anglers an edge when targeting bass with forward-facing sonar and enticing wary fish. Featuring Yamamoto's Mega Floater Formula, this minnow bait holds a natural horizontal stance...
The Zoom Super Fluke is the perfect addition to your tackle box when bass fishing. Available in 5 1/4' and 6' sizes, the deep belly causes this Super Fluke fishing lure to dart, glide, and knuckleball through the water and features a hook slot for easy...
The Megabass Vision Oneten Plus 1 suspending jerkbait dives to nine feet, making it a go-to for targeting smallmouth and largemouth bass on lakes, reservoirs, and river systems where fish hold just off structure or suspended over points. Its patented...
When you need a soft bait that is as versatile as you are, you need to reach for the Z-Man RaZor ShadZ Soft Swimbait. This soft bait is incredibly durable, it can stand up to multiple hits and continue to perform. The segmented fish body and forked tail...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
Berkley PowerBait Atomic Tubes, available in 1.5 in. and the Micro 1.25 in. lengths, are little squiggly dynamos that fish go nuts over - trout, crappie, and panfish all lose it over Berkley Atomic Tubes! A slow twitch retrieves and activates the subtle,...
Wapsi Krystal Flash is a versatile fly tying material that brings sparkle and lifelike movement to patterns targeting trout, steelhead, salmon, bass, and saltwater species. Its fine synthetic fibers catch light from every angle, making it a staple for...
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A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
The Buckeye Lures Piggyback Jig Head gives forward-facing sonar anglers a compact, highly visible profile that keeps baits in the strike zone longer when targeting bass holding tight to cover or suspended in open water. The unique top-weighted head orientation...
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You need to get noticed if you want to get bit in heavy cover. How to do that and not get hung? Enter the Z-Man Project Z™ Weedless ChatterBait Jig. This is the no-snag version of Z-Man's premier bladed swim jig, which has been
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Zoom's Tiny Fluke offers all the same fish-catching characteristics as the Original Fluke, in a downsized version for drop shot use. The Tiny Fluke's proven action has enticedethargic bass to strike when nothing else even made the
The Storm 360GT Searchbait Shad soft swimbait's body ends as a toe-in boot tail design that assures realistic movement at any retrieval speed. You get one rigged swimbait body and two extra bodies in this package, which are simple to fit with a hook rigging...
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An unbelievably realisticook--sea trout, redfish, snook, striper and tarpon will be all over these perfectly weighted hardbaits! Natural baitfish scale patterns, reflective holographic foil finishes, sonic rattles, 3-D fiery red eyes, exclusive Mir
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Take full advantage of advanced fish-locating technology with our Bass Pro Shops XPS FFS Jighead. Ideal for finesse presentations, this FFS jighead features a conical plastics keeper that distributes weight down the shaft. This resu
The Zoom Super Chunk is a chunk-style trailer with hard-pumping flapping claws for enticing fish to strike. The bulk of the Zoom Super Chunk is perfect for attracting bass, which is generally tempted by bigger and high-calorie meals. This soft plastic...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
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Preferred by fisherman and fish alike, the proven Berkley PowerBait Minnows offer a slender, baitfish profile with a split tail design to create a subtle yet very appealing action great for finesse presentations. Ideal for jig trail
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The Strike King KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get thoseunkers' attention. Designed and appr