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Perfect for Damiki and strolling presentations, yet equally effective on a cast-and-retrieve, the Strike King Spotlight Split Minnow shines as a go-to bait for multiple techniques. The hyper-realistic minnow shape easily stands out on forwar
"What Our Gearhead® Experts Are Saying: ""I like this jacket for active days where I’m moving a lot but still need dependable warmth. The ThermoBall Eco insulation holds heat even in cool, breezy conditions, and the stretch panels make a noticeable...
"What Our Gearhead® Experts Are Saying: ""I use this jacket any time I’m heading out for a sunny hike or a fast-paced climb. It’s light, packs into its own pocket, and actually feels cool even when the sun’s beating down. The LIGHTRANGE fabric...
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Hank Cherry knows what makes a great jerkbait. It won him the title of Bassmaster Classic champion. Now you can add Hank's tournament-winning expertise to your tackle bag with the Berkley Stunna Jerkbait. Designed forifelike actio
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With its spirited action, the 6th Sense Fishing Divine Jigging Spoon gives you aure that can pull bites when other jigging spoons go untouched. The secreties in its rear-weighted center of mass, which imparts a strong, butterfly-like erratic flut
The Hawken AeroJig Jig Head with Wire Keeper is wildly effective for summer and winter steelhead. Hawken Aerojig Jig Heads feature tough, customized Gamakatsu hooks with powder-painted heads, and some colors utilize UV and fluorescent dyes and pigments....
The Northland Pan-Candy Minnow Soft Bait offers a lifelike "crappie minnow" profile that trophy bluegill, perch, and slab crappies can't ignore. This bait excels when rigged on tungsten jigs for vertical ice presentations or when slow-swimming under a...
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If you're targeting trout, crappie, or hoping to fill your stringer with a bunch of panfish, the Berkley PowerBait Pre-Rigged Atomic Teaser Jig is the bait that'll get them biting. Smaller profileooksike an easy meal. Cut tentac
The Bay De Noc Laker Taker Spoon offers a slower trolling action that's ideal for targeting deep-holding lake trout on big water. Measuring 4 inches and weighing 3/4 oz., this spoon runs roughly 1 foot down for every 18 yards of line out at standard trolling...
The Buzz Bomb Spinnow Jigging Spoon fires reaction strikes when lake trout chase vertical flashes, salmon pin bait balls mid-column, and bass school on shad, using a hard-wire axle so the lure rotates fast on a consistent horizontal axis. The Triple Sonic...
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Turn calm water into chaos with the Yo-Zuri Pro Series Popper, a true go-to when explosive strikes from boss bass top the agenda. This topwater bait throws a sharp popping report and wide splash that mirrors distressed forage at the surface.
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Vertically jig it, cast it, troll it – there's no wrong way to fish auhr Jensen Crippled Herring. Its incrediblyifelike body and textured scale finish offer flashy realism that translates to big catches. Equipped with both
The Great Lakes Finesse Hover Minnow excels when bass ignore everything else, gliding and darting like a panicked baitfish to trigger reaction bites. Perfect for Cindy Rig, Hover Strolling, Mid Strolling, and Moping, this soft bait's concave belly creates...
The Yamamoto Shinobi Grub Soft Bait gives bass anglers a compact, high-action trailer that pairs well with jigs, spinnerbaits, buzzbaits, and vibrating jigs. Measuring 3.5 inches, this double-tail grub produces a strong kicking action that holds up in...
The Dreamweaver Spin Doctor Flasher has become a Great Lakes trolling essential for anglers chasing salmon, trout, and other deep-water predators. Since its introduction in 2003, this full-rotation flasher has earned a reputation for consistent performance...
The Big Bite Baits Scentsation Tailcutter is a soft and buoyant plastic lure to attract wary fish - the ones that can't be convinced by look and action alone and need a powerful scent to make them commit. The Tailcutter is a type of tube bait from the...
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Don't beeft behind! Stock up now on the hottest walleye baits going, at a great price. The Berkley Scented Flicker Shad Pro Pack gives you 3 identical hardbaits in top colors, each with a patent-pending Scent+ Pocket designed to accept a d
The Buzz Bomb Jigging Spoon fires reaction strikes by throwing a sonic, wounded-baitfish vibration that draws salmon, trout, walleye, pike, and even bass in both salt and freshwater. The spoon works across depths, from deep rip-and-drop jigging for lake...
When you're slaying powder in the backcountry or hurling yourself into the air under KT-22, you need a helmet to protect you without weighing you down. The Smith Allure MIPS Helmet does just that, with a sleek low-profile design that will keep your freeride...
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Even conditioned bass can't resist the one-of-a-kind moves of the Greatakes Finesse Hover Minnow. The spiraling and random darting motion sets this jigging minnow apart fromakes full ofookalikes. The popularity of Cindy rig, moping, an
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
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Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve
The Great Lakes Finesse Hover Minnow excels when bass ignore everything else, gliding and darting like a panicked baitfish to trigger reaction bites. Perfect for Cindy Rig, Hover Strolling, Mid Strolling, and Moping, this soft bait's concave belly creates...
When it comes to soft swimbaits, you need something bulletproof, and that is the Z-Man DieZel MinnowZ! This swimbait maintains an incredibly lifelike swim pattern at any retrieval speed. Designed to be super soft, this bait keeps fish holding on, giving...
To perfectly emulate the S-shaped swimming motion of an eel, the Savage Gear Prerigged 3D Real Eel is engineered using a 3D scan of a real eel with an ultra-slow kicking tail. Smaller sizes work great for bass, snook, and other gamefish, while the larger...