The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit Stick Deep model has a true balsa-like action that is perfect for bigger, deeper, or more aggressive fish...
Saltwater anglers targeting snook, speckled trout, and redfish will find the Yo-Zuri 3D Inshore Minnow effective in clear and stained water alike, thanks to its internal 3D prism finish and sharp darting action. The lure's fixed-weight center creates...
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Rig up a Cabela's Hoochie Squid when trolling for salmon orake trout. Our premium vinyl squids have pulsing, undulating tentacles that bring smashing strikes, especially when run behind aively dodger or flasher. Made of tough, supple vin
The Buckeye Lures Piggyback Jig Head gives forward-facing sonar anglers a compact, highly visible profile that keeps baits in the strike zone longer when targeting bass holding tight to cover or suspended in open water. The unique top-weighted head orientation...
Storm 360GT Searchbait Minnows are great for a variety of applications and are easy to use. These minnows mimic a distressed minnow that kicks wildly and rolls side to side. With a soft PVC body and big boot tail design, Searchbait minnows will bring...
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl N Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
The Megabass Dark Sleeper gives anglers a stealthy swimbait option for bass, walleye, and other bottom-dwelling predators holding tight to structure or vegetation. Its ultra-realistic profile, soft fins, and natural color patterns combine with a paddle...
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The Z-Man DieZel MinnowZ™ combines unparalleled softness, outstanding action, and ElaZtech durability to create a swimbait that's as close to bulletproof as any other available today. Designed for freshwater and inshore anglers
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
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The most versatile soft plastic in theirineup, Googan Baitsove Grub features dual Blazin' Worm-style tails that pump through the water with wickedeg-kicking action. You pick the rig – spinnerbaits, buzzbaits, jigs – and the
The Rapala Jigging Rap Magnum and your forward-facing sonar system give you an unbeatable advantage when targeting individual fish. The lure falls fast and accurate. The heavy-weighted Jigging Rap Magnum is in tune with casting, pitching, or vertical...
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Theifelike wiggle of Ron Zures Replacement Tails coaxes any fish that can fit one in their mouth into biting. But sight isn't the only factor that will trigger fish. Each of the Ron Z tails are infused with natural fish oil for an unmis
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The JYG PRO FISHING SWYM Paddle Tail is injection molded for consistency and durability. A hook cavity makes this paddle-tail jig a breeze to rig, plus it won't get damaged while rigging. The triangular body and paddle tail team up to provide aifel
When you're looking for a crankbait that will draw all the attention, you need the Berkley Frittside Crankbait. Designed by the legendary crankbait angler David Fritts, this crankbait features a large, flat side profile that mimics a large number of baitfish....
The Trokar Tungsten Pro-V Finesse Jig Head quickly gets your baits to the bottom and slides along virtually unimpeded for drag-and-shake or drag-and-deadstick presentations. These Trokar Ned heads are 97% tungsten, so the mushroom-style head is heavier...
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
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Give any outfit aively finishing touch with the Amanda Blu Pearl Multi-Color Necklace. This stylish piece showcases a floral theme and holds cubic zirconia and pearly stones in a head-turning circular array. This pendant rests on a rose-go
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The crazy soft Z-Man Saltwater MinnowZ gives you an amazingly active inshore baitfish imitator that's absolutely deadly on redfish, trout, snook, flounder, stripers, and more. Great for use as a high-action swimbait or jig trailer, with unm
Wapsi Sparkle Braid adds flash, durability, and body to a wide range of patterns, from trout muddlers to salmon, steelhead, and saltwater flies. Made of several strands of mylar knitted into a cord-like ribbon, this versatile material is a staple for...
CS Coatings Pro-Tec Powder Paint delivers a durable, professional-grade finish that holds up through countless casts and battles with fish like bass, walleye, and crappie. This powder coating process allows anglers to dip and bake their jigs, spoons,...
Saltwater anglers targeting snook, speckled trout, and redfish will find the Yo-Zuri 3D Inshore Minnow effective in clear and stained water alike, thanks to its internal 3D prism finish and sharp darting action. The lure's fixed-weight center creates...
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Colorful plastic beads are available in assorted colors and sizes to fit yourure needs.
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl D Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...