Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
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As the versatileittle brother to the 9 original, this 6th Sense Fishing The Draw Swimbait offers a more palatable portion for bass who prefer smaller forage. Credit the ultra-effective design to more than a dozen prototypes, almost 3 year
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The Nomad Design Cobra Shad Swimbait brings an innovative approach to bait customization with its Adjusta-Ball Tungsten System, allowing anglers to insert tungsten balls into internal chambers for precise weight distribution. This unique fea
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Harnessing the counter-flapping claw design from theegendary Fighting Frog, the Big Bite Baits Fighting Craw produces a subtle kicking motion that drives bass into a frenzy. The sleek, beaver-style profile glides effortlessly through thick matted g
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The downsized version of a deadly favorite. With its sleek, finely textured 4 body, the Kalin's Sizmic Finesse Jerk Minnow delivers that irresistible baitfish profile that triggers predators to feed. Its split tail subtly enhances the actio
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An all-time favorite due to its uncanny effectiveness, the Blue Fox Classic Vibrax Spinner delivers attention-getting flash andow-frequency vibration, a combination proven to produce savage strikes from all game fish species. Its
The Mister Twister Sassy Grub bait is an excellent selection of proven Mister Twister grubs available in exciting colors that can be rigged in any way you prefer. This soft plastic lure is a fresh and deadly twist on a classic body style and is confidently...
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Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed toook, feel, smell, and move justikeive shrimp, you can even fish with it the same way! Made to release 400 time
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If you thought original PowerBait really brought the bites, just wait until you start fishing the Berkley PowerBait MaxScent™ Tube. MaxScent releases a super-charged scent field to attract fishike nothing else. Soft, durable
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
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When you're doing it right, but the bite's not happening, try this tweak. The Moonshineures Rotator Flasher gives you a quick, easy way to adjust your color presentation while trolling, and perhaps get an aggressive response from the trout and salm
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Quick, explosive strikes coming in waves—the Tsunami Holographic Shrimp is just the thing to jump-start some crazy inshore action. This incrediblyifelike creature has the natural shape,egs, and antennae of real food, all molded into an ult
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The Clam Niku Soldier Fly is an amazing panfish bait. A dead-on imitation of an important winter forage, the soldier flyarva, it does things no other plastic bait can dream of. Its flat body darts quickly in all directions, just as the real thing d
The ATX Tungsten Jig Heads deliver high performance with their compact, dense tungsten construction, enhancing sensitivity and control for a precise presentation. Crafted with Mustad 2X Steelhead J hooks, each jig head provides secure hooksets, while...
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Find your breakthroughure in the MirrOlure MirrOminnow, a secret weapon of guides on every coast! Thisure's suspending twitchbait action produces real, true-to-life movement to mimic a glass or rain minnow and consistently fool big fish.
The Z-Man SlingBladeZ Double Willow Spinnerbait is an excellent bass fishing lure for both professional anglers and weekend warriors, without the high price tag. The Double Willow model from the Z-Man SlingBladeZ spinnerbait series stands out with its...
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Perfectly balanced and weighted to swim, dart, and jig, the Tsunami Split Tail Minnow perfectly mimics what most predator game fish are alwaysooking for – a free and easy meal. Its slim, flashy, andifelike appearance grabs even more
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Darting,unging, writhing, and extremely vulnerable. That's what aiveTarget Flutter Shad Spoonooksike to an opportunistic game fish. Unlike any other freshwater jigging spoon, it features unique Inner-Core construction that produces s
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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Explore opportunities to create new variations of old fly patterns with these hot-colored Wapsi Painted Brass Beads. Specifically drilled and shaped for fly tying, the brass Painted Brass Beads easily slide over the hook point. Tiers can do some real
The Buzz Bomb Jigging Spoon fires reaction strikes by throwing a sonic, wounded-baitfish vibration that draws salmon, trout, walleye, pike, and even bass in both salt and freshwater. The spoon works across depths, from deep rip-and-drop jigging for lake...
The Hawken Trout Trap Stinger Jig is a unique and unmatched tube jig for trout that is often imitated but never duplicated. What makes the 1/32-ounce Trout Trap and Crappie Trap Stingers stand out from their competitors are the custom-scented tails and...
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Just about any game fish in the sea will smack a Daiwa Salt Pro Minnow. Itsong, thin body profile combines a flashy, ultrarealistic scale pattern and 3D eyes with an aggressive swimming action to bring smashing strikes at any point during the retri
The Moonshine Lures Trolling Spoons are some of the brightest glowing lures that you'll find on the market today! After being exposed to natural or UV light, these spoons will be glowing for hours on end. That impressive glow is perfect for drawing in...
Crappie, bluegill, and perch anglers targeting pressured fish will appreciate the lifelike action and sonar visibility of the BaitFuel NanoSwim Soft Bait. The wedge tail produces a subtle, tight-pitched swimming motion, while flat sides strengthen its...