The Megabass Dark Sleeper gives anglers a stealthy swimbait option for bass, walleye, and other bottom-dwelling predators holding tight to structure or vegetation. Its ultra-realistic profile, soft fins, and natural color patterns combine with a paddle...
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Due to superior comfort and versatility, the Marsh Wear Pensacola Polo is a stylish staple. Since it's made with Peruvian cotton, this sharp-looking polo shirt is incredibly soft, and a hint of spandex adds comfortable stretch. Pocket and se
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
The Rapala Jigging Rap Magnum and your forward-facing sonar system give you an unbeatable advantage when targeting individual fish. The lure falls fast and accurate. The heavy-weighted Jigging Rap Magnum is in tune with casting, pitching, or vertical...
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Theifelike wiggle of Ron Zures Replacement Tails coaxes any fish that can fit one in their mouth into biting. But sight isn't the only factor that will trigger fish. Each of the Ron Z tails are infused with natural fish oil for an unmis
When you're looking for a crankbait that will draw all the attention, you need the Berkley Frittside Crankbait. Designed by the legendary crankbait angler David Fritts, this crankbait features a large, flat side profile that mimics a large number of baitfish....
The Trokar Tungsten Pro-V Finesse Jig Head quickly gets your baits to the bottom and slides along virtually unimpeded for drag-and-shake or drag-and-deadstick presentations. These Trokar Ned heads are 97% tungsten, so the mushroom-style head is heavier...
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The JYG PRO FISHING SWYM Paddle Tail is injection molded for consistency and durability. A hook cavity makes this paddle-tail jig a breeze to rig, plus it won't get damaged while rigging. The triangular body and paddle tail team up to provide aifel
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Built with superior quality, the Wolfpack Tackle Jighead delivers the durability you need for chasing the biggest fish. 2x strong barbarian jig hook pierces the toughestips with ease, and the colorful silicone head cover includes aarge eye that g
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
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With itsifelike baitfish profile, the Berkley Gulp! Paddleshad offers plenty of visual attraction. Now add in the extreme scent dispersion of Gulp! attractant, and you have a bait that appeals to all species within a greatly expan
Wapsi Sparkle Braid adds flash, durability, and body to a wide range of patterns, from trout muddlers to salmon, steelhead, and saltwater flies. Made of several strands of mylar knitted into a cord-like ribbon, this versatile material is a staple for...
CS Coatings Pro-Tec Powder Paint delivers a durable, professional-grade finish that holds up through countless casts and battles with fish like bass, walleye, and crappie. This powder coating process allows anglers to dip and bake their jigs, spoons,...
Saltwater anglers targeting snook, speckled trout, and redfish will find the Yo-Zuri 3D Inshore Minnow effective in clear and stained water alike, thanks to its internal 3D prism finish and sharp darting action. The lure's fixed-weight center creates...
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A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
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Colorful plastic beads are available in assorted colors and sizes to fit yourure needs.
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl D Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
The Storm Jointed ThunderStick is a true classic lure, used by anglers around the world. This bait features designs from the original ThunderStick molds and are outfitted with premium VMC hooks for sure holding power. The jointed design amplifies the...
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A consistent drop rate, realistic swimming action, and downward-facing vibrationegs make D.O.A. Shrimpures easily capable of outfishing the real thing. Theseures are made of soft plastic and impregnated with farm-grown shrimp to resemble the ta
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The C&H King Buster Kingfish Pro-Rig is a deadly, money-making weapon for tournament king fishermen. Used with a strip bait or cigar minnow, or rigged in front ofive bait, the King Buster Pro-Rig will add proven color, flash, and action t
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Find your breakthroughure in the MirrOlure MirrOminnow, a secret weapon of guides on every coast! Thisure's suspending twitchbait action produces real, true-to-life movement to mimic a glass or rain minnow and consistently fool big fish.
When it comes to soft swimbaits, you need something bulletproof, and that is the Z-Man DieZel MinnowZ! This swimbait maintains an incredibly lifelike swim pattern at any retrieval speed. Designed to be super soft, this bait keeps fish holding on, giving...
The Keitech Swing Bait is a modern take on a legendary swimbait that has captivated anglers of Japan's clear highland lakes. This bait, known for its subtle vibrations, features a tapered body, thin tail, and small paddle that create an unparalleled lifelike...