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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to
Enhance your FFS arsenal with Damiki Rig Jig Heads! Master the depths and secure your next big catch with these Damki Rig heads, engineered for precision and versatility. Originally designed for vertical jigging during the cold water months, these jig...
When chasing snapper, grouper, or striped bass with soft plastics, the JYG Pro Swym Jig Head - Size 2/0 provides a secure and durable connection that keeps baits performing naturally. A specially designed insert on the jig head pairs with a matching cavity...
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The injection-molded JYG PRO Fishing Swym Jighead delivers a consistent design and robust build. Featuring a BKK hook, this jighead is built to rig seamlessly with the Swym jig (not included). A ribbed shank ensures your plastic stays put, a
If you're targeting big inshore or offshore predators on the surface, the Yo-Zuri Mag Popper is the top water popper lure you need. Its massive cupped face pushes water aggressively, making it deadly for stop-and-go retrieves, fast popping, or a twitch-pause...
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There's nothing sneaky about the way these Bandit 100 Series Crankbait catch fish! Banditures always run true right out of the box, and have the ability to steal you a tournament win anytime. 100 Series Crankbaits scream for attention, wit
YUM FF Sonar Jig Heads - Size #1 mate with YUM FF Sonar Minnow lures to get that perfect stealthy presentation at the front of your boat to catch wary bass. These YUM jigheads come with the standard ball head design and a vertical line tie for a static...
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Perfect forarger game fish, the Hookupures XL Series Jig has the power and durability you need to win those inshore battles. Sports an oversized, super-sharp black-nickel hook. Great forarger game fish Marine-grade durability Extra
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This is THE Cotton Cordell CJ9 Jointed Red Fin, also known as the top bait in Gulf Coast redfish and speckled trout fishing. Impossible to fish wrong; dives from 0'-3'. Top Gulf Coast inshore bait Impossible to fish wrong Dives from 0'-3
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The Acme Kastmaster Spoon works on a special balance ratio that produces wild action withoutine twist. Thanks to its aerodynamic design, a Kastmaster Spoon goes the distance, setting the standard forong-castures. In both fre
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Designed to be used behind the DB Structure Head, the Strike King Rage Bug catches fish using a variety of methods, including as a flipping or creature bait. Flanges on the Rage Bug produce consistent, subtle action even at very slow speeds.
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Designed to be used behind the DB Structure Head, the Strike King Rage Bug catches fish using a variety of methods, including as a flipping or creature bait. Flanges on the Rage Bug produce consistent, subtle action even at very slow speeds.
Z-Man Finesse ShroomZ Jig Heads were designed to work effectively with small ElaZtech baits to create a perfect Ned rig. These jig heads feature a mushroom-shaped head that blends completely into finesse baits. Their unique wire keeper makes rigging incredibly...
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This thing is nuts! In freshwater or salt, the D.O.A. C.A.L. Swim Bait forces game fish of all sorts to attack with its outrageousook and action. The broad, deep-bellied profile features an oversized vertical paddle tail that pumps out ama
With a fresh and innovative look, walleye will not be able to resist the VMC Hot Skirt Glow Jig. This jig features a traditional minnow head with a new skirt combination of glow-in-the-dark and flashabou fibers. The unique skirt reflects light to grab...
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Turn up the volume on your jighead techniques and draw spectator bass in for the party using our XPS Rock'n Shad. An innovative winged design gives the Rock'n Shad an enticing motion, swinging back and forth to a bass friendly beat as it swi
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Is it a swimbait or not? With the Yum Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of them, but it's also perfectly deadly when used on an A-rig, behind a jighead, on a weighted hoo
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Without a doubt, the Zoom Fluke is the most popular soft jerkbait series ever produced. The realistic baitfish profile and split-tail design combine to drive fish crazy, and as countless tournament victories have proven, there's jus
The YUM Covert Trailer gives vibrating jigs and swim jigs a clean, balanced swimming profile that stays true on slow rolls, steady retrieves, and target casts around grass, docks, laydowns, and rock. At 4 in., this soft plastic jig trailer uses precisely...
The Pro-Troll Kokanee Killer delivers consistent action and enhanced attraction through its built-in E-Chip, which emits a simulated electrical pulse to trigger predatory strikes from salmon. This rig combines 3D eyes, holographic tape for light reflection,...
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The Yo-Zuri 3D Inshore Fingerling is a temptingittle morsel with some tight moves! This suspending minnow bait is ideal for targeting a variety of popular species in shallow saltwater. On a straight retrieve, it offers a quick wobble, and it produc
The Acme Tackle Phoebe is a legendary metal spinning lure built for versatility in both freshwater and saltwater. Its unique hydrodynamic curvature produces an enticing spinning and wobbling action, perfectly imitating a plump, full-bodied baitfish. The...
Z-Man Texas Eye Finesse Jig Heads feature a swinging hook-to-jighead construction that makes all the difference for the action of your soft baits. While the special pivoting jig maximizes action by letting your finesse bait swing freely, its oversized...