Black Pearl. The L-Train, a short call with big range. Geared for Lessers as the name implies but fully capable of a wide range of sounds and extremely fast.
To perfectly emulate the S-shaped swimming motion of an eel, the Savage Gear Prerigged 3D Real Eel is engineered using a 3D scan of a real eel with an ultra-slow kicking tail. Smaller sizes work great for bass, snook, and other gamefish, while the larger...
The Big Bite Baits Rollerama Soft Bait gives forward-facing sonar anglers a rolling, baitfish-style soft plastic that mimics panicked or suspended forage like shad and small blueback herring. A laminated body composition enhances its rolling action, while...
"What Our Gearhead® Experts Are Saying:""I keep this vest in my truck because it solves half my layering dilemmas. It’s warm without the bulk, packs down small, and feels surprisingly tough for how light it is. I’ve thrown it over flannels, under...
"What Our Gearhead® Experts Are Saying:""This set is perfect for snow days with little ones. The waterproof fabric and insulated design keep them warm and dry while they explore or enjoy their first sledding trips.""We love bundling our little adventurers...
The Rapala PXR Mavrik 110 Deep Jerkbait stands out among Rapala jerkbaits for its unmatched casting distance and lifelike presentation. Outfitted with a tungsten long-cast system, it delivers precision casts that keep your lure in the strike zone longer....
The Berkley Fusion19 Hybrid Jighead - Size 4/0 delivers consistent hooksets and balance, making it perfect for fishing through heavy cover or rocky waters. Its ultra-sharp double-conical point ensures quick penetration, while the forged light-wire hook...
The Berkley Gulp! SR Crawler Soft Bait came about with pro angler and walleye legend Korey Sprengel and his insights on fishing with a crawler harness tipped with live crawlers. Put the Berkley Gulp! SR Crawler on a spinner rig like you would rig a live...
"What Our Gearhead® Experts Are Saying:""I’ve trusted the McMurdo Parka on frigid days when the wind cuts deep and wet snow is relentless. It’s built tough, and the down insulation makes a real difference. Whether it’s an icy morning commute or...
The Silver Horde Cut Plug delivers a consistent roll and hard vibration that triggers aggressive strikes while trolling for salmon in saltwater and large river systems. Molded from high-impact plastic, this trolling plug holds up under pressure and stays...
The Bill Lewis Big Gizz Hard Bait replicates a 6-inch gizzard shad with a lifelike profile and fiber tail, making it a go-to option for anglers targeting trophy bass feeding on oversized forage. This versatile bait can fish like a spoon, blade bait, or...
The X Zone Lures Stealth Finesse Series Stealth Minnow delivers lifelike action and neutral buoyancy for precision fishing with drop shot baits. This 2.75-inch bait is infused with real minnow scent and features a soft plastic blend that keeps it suspended...
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Looks ALIVE, tastes ALIVE, feels ALIVE—because your bait actuallyives in a natural, super-charged GULP solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley Gulp! Alive! Shrimp actuallyive
The Death Roe Scented Soft Beads beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available in nontransparent and transparent colors. The attention...
The Rapala CrushCity The Jerk soft bait floats tail-up on the pause, making it a solid choice for finesse and power presentations like hover rigs, drop shots, and ice fishing setups. Made with super TPE, this forked tail, 3 3/4 inch jerk minnow soft plastic...
The War Eagle Double Willow Spinnerbait is an excellent performer for attracting and battling tough bass! This War Eagle spinnerbait is perfectly balanced to provide smooth motion in the water. The double willow blade design spins freely, creates flashes...
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Designed by our fishing pro staff, the Bass Pro Shops XPS Single-Tail Grub is a known big fish producer. Itsive-action single tail creates plenty of water disturbance to attract attention in both clear and stained conditions. Grea
Yo-Zuri 3DB Popper gives bass anglers a compact topwater bait that sits horizontal on the surface for a natural injured-baitfish posture, helping trigger reaction strikes during calm mornings or shaded shoreline ambushes. Work it with a sharp pop-and-stop...
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The Strike King Tour Grade Fluorospin Jighead uses a willoweaf blade to produce tons of fish-attracting flash to your jigging setup. A 4-prong keeper holds soft plastics secured strike after strike. This Strike King jighead boasts an incre
When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....
Hareline Dubbin Dyed Pearl Diamond Braid adds flash and depth to fly bodies when visibility and profile drive strikes, from salmon and steelhead egg patterns to freshwater nymphs and saltwater shrimp imitations. This braided body material uses multiple...
Mister Twister Curly Tail Grubs are the original soft plastic Curly Tail baits, often simply called Mister Twister Tails. These versatile fishing lures can be rigged on a jig head, spinner, or as a trailer on larger baits. The proven curly tail action...
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Unleash the Mustad Addicted Tailout Twitcher Jig on unsuspecting salmon, steelhead, and trout to kick start a feeding frenzy. Mustad partnered with the Addicted Fishing team to create this potent, bite-sized morsel featuring UV fibers, and a
Mister Twister Curly Tail Grubs are the original soft plastic Curly Tail baits, often simply called Mister Twister Tails. These versatile fishing lures can be rigged on a jig head, spinner, or as a trailer on larger baits. The proven curly tail action...
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A magnetic swimbait? Once you've fished the Megabass Magdraft Rigged Swimbait, you'll never question it again. This big, perfectly proportioned soft plastic swimmerooks positively alive in the water, partly because its inner Mag-Hold System magnet