
The Z-Man DieZel MinnowZ™ combines unparalleled softness, outstanding action, and ElaZtech durability to create a swimbait that's as close to bulletproof as any other available today. Designed for freshwater and inshore anglers
The Strike King Pinger Minnow - 4 in. gives crappie, bass, and walleye anglers a sonar-friendly presentation that fish can't ignore. Its unique split-tail design generates a 180-degree rolling action that shows vividly on live sonar, making it easy to...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
Our Bass Pro Shops XPS Turbo Spoon offers the perfect profile for both casting and vertical jigging, with its compactead body and broad-shouldered design. It falls quickly, yet flutters erratically as it descends, causing its 3D-s
When it comes to soft swimbaits, you need something bulletproof, and that is the Z-Man DieZel MinnowZ! This swimbait maintains an incredibly lifelike swim pattern at any retrieval speed. Designed to be super soft, this bait keeps fish holding on, giving...
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
If you've never dropshotted a jerkbait, now's the time. The Strike King 3X Baby Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X B
The Northland Eye-Candy Jig Crawler is designed specifically for walleye fishing. Featuring the Northland Super TPE material, the walleye worm is super flexible, resulting in action fish can't resist. The 3-1/2' worm body mimics the perfect forage that...
Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim with its tail.
The Megabass DOG-X Jr. COAYU mimics small baitfish in distress with its patented lengthwise moving balancer system that creates the roll walk action. Equipped with the familiar Side-Stepping Moving Balancer found in the original Dog-X lure, the COAYU...
The Googan Squad might've just come up with the perfect jig trailer. With the Rattlin' Ned and Krackin' Craw as inspiration, the Googan Baits Rattlin' Chunk turns up the volume at your bass-catching party. Patented raised flanges and oversiz
Coverots of water fast at a variety of depths fishing the versatile Strike King Final Copy. The streamlined shape, heavy density, and even weight distribution have this soft-body swimbait running true at even the highest retrieve speeds. D
The Jenko Booty Shaker Swimbait targets bass, pike, and other predatory fish with a natural swimming action enhanced by lifelike eyes and a detailed scale pattern. Hand-poured from a super-soft, pliable, and environmentally friendly blend of soft plastic,...
Designed by elite pros, the slow-sinking YUM Thump'n Dinger delivers added action and functionality to YUM's most popular shape. Rig it weightless with a heavy 5/0 or 6/0 hook, Texas-style, or on a jighead. No matter how the soft plastic Thu
Hawken AeroJig Jig Heads feature tough Gamakatsu hooks with powder painted heads. Some colors utilize UV and fluorescent dyes and pigments. These jigs will stand up to the hardships of fishing for any species of fish. Customized Gamakatsu hooks with...
Storm WildEye Swim Shads are part of the 'Award Winning' WildEye line of softbaits featuring an array of fish catching colors and patterns. These lures also features Storm's I-Bolt System holographic WildEyes, high quality VMC needle point back hooks,...
The Zoom Super Fluke Jr. is the perfect addition to your tackle box when the regular-sized Super Fluke is too big for matching local baitfish. When rigged weightless, the 4 inches long Zoom Fluke Jr. retrieves across the surface, skittering like a wounded...
Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl I Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Thomas Buoyant Spoon delivers an erratic, darting action that mimics a frantic baitfish, triggering aggressive strikes from trout, salmon, and other game fish. Whether cast or trolled, its versatile design performs in both deep and shallow water....
Zoom's Tiny Fluke offers all the same fish-catching characteristics as the Original Fluke, in a downsized version for drop shot use. The Tiny Fluke's proven action has enticedethargic bass to strike when nothing else even made the
The Big Bite Baits Crappie Tube series supplies a variety of crappie tubes in 1.5' sizes, with or without glitter, and dark options. The one and two-color soft plastic bait tubes for every situation deliver the profile and lifelike motion crappie and...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...