The Rapala DT Dives-To Crankbait gives anglers a balsa-wood workhorse that drives quickly to its strike zone and tracks with a tight, consistent side-to-side action thanks to a tapered body, thin tail, internal weight distribution, and an extra-thin polycarbonate...
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Ideal as a cold-weather workhorse, The North Face Aconcagua 3 Hoodie prepares you for first frost through spring thaw with dependable warmth and streamlined comfort. The 100% recycled WindWall™ body fabric blocks biting gusts without sa
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The North Face Wander 2.0 Shorts are ideal for your adventurousifestyle. Featuring FlashDry-XD™, these shorts wick moisture, dry quickly, and boast abrasion resistance to stand up to your explorations. A durable water-repellent (DWR)
The Megabass Vision Oneten Jr. Jerkbait, scaled-down in size from the original, improves upon the dynamic actions you know and love! Along with snack-sized irresistible darting action, retrieving the Oneten Jr. jerk slowly will generate a high pitch rolling...
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Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around itsinear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a differentook an
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Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve sup
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
When fish key in on surface action, the Yo-Zuri 3D Inshore Topknock Pencil delivers easy walk-the-dog action and a loud one-knock rattle. Unlike traditional pencil popper lures, it sits flat on the water rather than tail-down, making working with different...
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Z-Man Chatterbait MiniMax™ Compact Bladed Jig offers the action of a crankbait, the profile of a jig, and the flash of a spinnerbait with a smaller profile and more-subtle action than that of its' big brother. Downsized, hex-shaped stai
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One of theiveliest hollow-bodied topwater baits ever designed now comes in a smaller snack size for added bite-triggering versatility. The Strike King Bitsy Poppin' Perch has a knack for drawing explosive strikes as a convincing imitation
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize th
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When high activity is needed to draw strikes, this Zoom Super Speed Craw brings it big-time. Designed with extra-wide curly claws that gyrate wildly, moving water, and sending out vibrationsike crazy, the Super Speed Craw is great for pitchin' and
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
If looking as realistic as possible is the key to any soft bait's success then the Z-Man MinnowZ Soft Swimbait hits that nail right on the head. This swimbait is soft, durable, and designed to imitate one of the most lifelike swimming actions on the market...
The Yo-Zuri Pro 110 MR Jerkbait targets bass, walleye, and other predators with a 7-8 ft. diving depth and precise casting control. Its Tungsten X magnet weight system shifts during the cast for maximum distance and stability, then locks back into position...
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Keep warm on those adventures in cool weather with the Aconcagua 3 Jacket from The North Face. The 100% recycled polyester shell has a durable water-repellent (DWR) finish to shed moisture, protecting you from the elements. This North Face j
The Mepps Bronze Slammer in line spinner lure is made for bringing and hooking big smallmouth bass inhabiting large bodies of water. Mepps has designed the Bronze Slammer in line spinner to be a true tournament-grade spinner that runs straight with minimal...
Cast out and land bites with the realistic look and feel of the Storm Wildeye Curl Tail Minnow. These powerful minnows come armed and ready with VMC needle-point hooks to ensure you set the hook with ease. The Storm Wildeye Curl Tail Minnow offers extraordinary...
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With its hidden hook design, the Megabass Dark Sleeper persuades bottom-oriented bass to feed even when they don't want to. When ultimate stealth is needed, this ultra-realistic, pre-weighted soft swimbait is unmatched at putting reluctant f
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The proven paddle-tail swimming action of the Berkley Gulp! Ripple Mullet brings redfish, specks, and other inshore predators charging in for a taste! Its unique recessed, ribbed shape creates more surface area for even greater scen
The Keitech Swing Bait is a modern take on a legendary swimbait that has captivated anglers of Japan's clear highland lakes. This bait, known for its subtle vibrations, features a tapered body, thin tail, and small paddle that create an unparalleled lifelike...
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Get down to where the big boysurk—30' or better if need be. Our Offshore Angler Trench Runners get down fast and are primed to create underwater mayhem, whether you're slow-trolling the reefs for grouper, casting stripers in the surf, or worki
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Popular among tournament crappie anglers, the Bobby Garland Baby Shad is well known for consistently turning slow slab days into memorable ones. Thisegendary soft plastic bait is quite durable, and features a plump, deep-bellied body profi