"What Our Gearhead® Experts Are Saying:""I’ve trusted the McMurdo Parka on frigid days when the wind cuts deep and wet snow is relentless. It’s built tough, and the down insulation makes a real difference. Whether it’s an icy morning commute or...
The Silver Horde Cut Plug delivers a consistent roll and hard vibration that triggers aggressive strikes while trolling for salmon in saltwater and large river systems. Molded from high-impact plastic, this trolling plug holds up under pressure and stays...
The Bill Lewis Big Gizz Hard Bait replicates a 6-inch gizzard shad with a lifelike profile and fiber tail, making it a go-to option for anglers targeting trophy bass feeding on oversized forage. This versatile bait can fish like a spoon, blade bait, or...
The X Zone Lures Stealth Finesse Series Stealth Minnow delivers lifelike action and neutral buoyancy for precision fishing with drop shot baits. This 2.75-inch bait is infused with real minnow scent and features a soft plastic blend that keeps it suspended...
The Death Roe Scented Soft Beads beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available in nontransparent and transparent colors. The attention...
The Rapala CrushCity The Jerk soft bait floats tail-up on the pause, making it a solid choice for finesse and power presentations like hover rigs, drop shots, and ice fishing setups. Made with super TPE, this forked tail, 3 3/4 inch jerk minnow soft plastic...
The War Eagle Double Willow Spinnerbait is an excellent performer for attracting and battling tough bass! This War Eagle spinnerbait is perfectly balanced to provide smooth motion in the water. The double willow blade design spins freely, creates flashes...
Yo-Zuri 3DB Popper gives bass anglers a compact topwater bait that sits horizontal on the surface for a natural injured-baitfish posture, helping trigger reaction strikes during calm mornings or shaded shoreline ambushes. Work it with a sharp pop-and-stop...
When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....
Hareline Dubbin Dyed Pearl Diamond Braid adds flash and depth to fly bodies when visibility and profile drive strikes, from salmon and steelhead egg patterns to freshwater nymphs and saltwater shrimp imitations. This braided body material uses multiple...
Mister Twister Curly Tail Grubs are the original soft plastic Curly Tail baits, often simply called Mister Twister Tails. These versatile fishing lures can be rigged on a jig head, spinner, or as a trailer on larger baits. The proven curly tail action...
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Set up a hot smoke trail within your trolling spread, even at slow-to-medium speeds, with our Offshore Angler™ Pre-Rigged Tuna Turbo. As the name implies, this aggressive bait produces a visible smoke trail that causes saltwater game fish to rus
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Without a doubt, the Zoom Salty Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a regular Flu
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The thin profile of the Googan Baits Saucy Slimmer produces the kind of big-bite action you want fishing clear-water, finesse presentations. The iconic baitfish shape tempts all kinds of gamefish. The boot-style tail erratically kicks as it
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Not only will our White River Fly Shop Paintedead Eyes add weight andifelike appeal to your favorite fly pattern, they also eliminate the need to paint your own. Painted eyes were made famous by the deadly Clouser deep minnow, and have b
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If you're targeting trout, crappie, or hoping to fill your stringer with a bunch of panfish, the Berkley PowerBait Pre-Rigged Atomic Teaser Jig is the bait that'll get them biting. Smaller profileooksike an easy meal. Cut tentac
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Packing all the proven appeal of the original Slabalicious into a bite-sized finesse bait, the Strike King Mr. Crappie Teen-Zee Slabalicious hooks finicky crappie when bigger baits fail. Jam-packed with action, this mini sw
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Vertically jig it, cast it, troll it – there's no wrong way to fish auhr Jensen Crippled Herring. Its incrediblyifelike body and textured scale finish offer flashy realism that translates to big catches. Equipped with both
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The Big Nic Fishing Rigged Mac-A-Hoo Plug is perfect foreading your minnow, keeping it upright and diving just below the surface. Rigged with a tough 7-strandeader and top-notch swivel, this rigged plug is finished with VMC 4X black nickel treble
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The Berkley Flicker Shad Jointed Crankbait is the aggressive-action version of theegendary casting and trolling bait. Studies have shown that walleyes and other game fish will single out small shad even when they have other forage availabl
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Ideal for panfish anglers who rely on finesse, the Northland Fishing Tackle Pan-Candy Grub staysively in tough conditions with a 2 angel-hair profile that swims and wiggles with the slightest rod movement or natural current. The supersoft
Mister Twister Curly Tail Grubs are the original soft plastic Curly Tail baits, often simply called Mister Twister Tails. These versatile fishing lures can be rigged on a jig head, spinner, or as a trailer on larger baits. The proven curly tail action...
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Don't beeft behind! Stock up now on the hottest walleye baits going, at a great price. The Berkley Scented Flicker Shad Pro Pack gives you 3 identical hardbaits in top colors, each with a patent-pending Scent+ Pocket designed to accept a d
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With its spirited action, the 6th Sense Fishing Divine Jigging Spoon gives you aure that can pull bites when other jigging spoons go untouched. The secreties in its rear-weighted center of mass, which imparts a strong, butterfly-like erratic flut
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With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBa