When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....
Cover a range of panfish and finesse applications with the Limestone Split Tail Shad Soft Bait, available in 1 1/2-inch and 2 1/2-inch sizes. The forked tail delivers subtle action that triggers strikes during slow retrieves, vertical jigging, or under...
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With its built-in weight-transfer system and extra-quick dive, theucky Craftightning Pointer XR gives you a truly deadly suspending bait that casts extremelyong and, within 3 or 4 reel cranks, gets into the strike zone and stays there
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When challenged with wary bass in high-pressure waters, the Berkley PowerBait MaxScent Flux-Gill earns the toughest bites with a superior combination of scent dispersion and technique-driven shape. A distinctive flux body design c
The Death Roe Scented Soft Beads beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available in nontransparent and transparent colors. The attention...
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Set up a hot smoke trail within your trolling spread, even at slow-to-medium speeds, with our Offshore Angler™ Pre-Rigged Tuna Turbo. As the name implies, this aggressive bait produces a visible smoke trail that causes saltwater game fish to rus
"What Our Gearhead® Experts Are Saying:""I’ve been wearing the Junction Insulated Jacket for brisk mornings and cool evening hikes. It’s surprisingly warm for how lightweight it feels, and the fleece-lined collar is one of those features you don’t...
The Berkley Gulp! Saltwater Shrimp offers saltwater anglers a reliable alternative to live bait, effectively attracting redfish, speckled trout, flounder, and snook. Infused with Berkley's proprietary Gulp! scent dispersion technology, this soft plastic...
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Our Johnny Morris Bio Bait Shadow Shrimp is a must-have for every angler targeting shrimp-eating species. This soft plastic features multiple appendages and a unique tail design to produce aifelike action that fish can't ignore. Infused wi
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Our Johnny Morris Bio Bait Shadow Swimmer is your next go-toure. Featuring a tight, wobbling action, this soft plastic has a floppy tail that produces a wide, sweeping motion that fish can't ignore. Infused with Wham™ scent that won't
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If you're targeting trout, crappie, or hoping to fill your stringer with a bunch of panfish, the Berkley PowerBait Pre-Rigged Atomic Teaser Jig is the bait that'll get them biting. Smaller profileooksike an easy meal. Cut tentac
Lightweight and easily packable, the Arcadia II Rain Jacket provides on-the-go weather protection whether it be on our daily commute or during a hike. The Omni-Tech membrane works with a soft mesh lining to deliver comfortable breathability, while hook-and-loop...
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The Strike King Tour Grade Fluorospin Jighead uses a willoweaf blade to produce tons of fish-attracting flash to your jigging setup. A 4-prong keeper holds soft plastics secured strike after strike. This Strike King jighead boasts an incre
The Zappu Board Weight R Cut Lure Component lets anglers fine-tune the fall rate and balance of soft plastics or hard baits without re-rigging. Each weight features a peel-and-stick adhesive backing, making it easy to apply directly to swimbaits, jerkbaits,...
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Add a touch ofuxury and shine with the Amanda Blu Mother of Pearl Smiley Face Gold Necklace. This Amanda Blu necklace has detailed, head-turning design to stand out in any setting. Part elegance, part everyday style, it complements any ens
"What Our Gearhead® Experts Are Saying:""This is the parka I recommend when someone needs maximum warmth and real wet-weather protection. The DryVent shell keeps the down dry even in sleet, and the combo of down in the torso with synthetic in moisture-prone...
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Tested and proven on Californiaunkers, the Yamamoto Baits Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, castsike a bullet, and features a unique smooth-and-even horizontal
"What Our Gearhead® Experts Are Saying: ""I keep this jacket in my pack when weather looks questionable. I’ve worn it through steady rain on hikes and around camp, and the DryVent membrane reliably blocks wind and moisture without feeling overly bulky....
The Deps Cover Scat Soft Stick Bait revolutionizes weightless rig fishing, making it a top choice for anglers tackling heavy cover and vertical structures. With a high specific gravity and 40% salt content, this bait casts long and falls horizontally,...
The Berkley Gulp! Saltwater Swimming Mullet draws strikes from pressured inshore fish with its natural body shape, hard-thumping curly tail, and water-activated scent dispersion. This bait shines when fished on a jig head and bounced across bottom for...
"What Our Gearhead® Experts Are Saying:""This hat is my go-to for travel and outdoor adventures. It’s lightweight, easy to pack, and pops back into shape right away. The wide brim keeps the sun off my face, and the adjustable chin strap ensures it...
"What Our Gearhead® Experts Are Saying: ""I like this for breezy trail days when I want light protection without a full jacket. The Omni-Shield™ finish handles light moisture well, and the stretch fabric moves comfortably on hikes. The ponytail slit...
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Catchike a pro with the Strike King Tour Grade Rage Jighead. This jighead keeps your bait perfectly horizontal in the water column to give it a more natural swimming action. It features an ultrasharp medium-wire hook for better hookups. Th
"What Our Gearhead® Experts Are Saying:""This is one of those versatile jackets you’ll keep near the door. It’s windproof but not bulky, has a relaxed fit that layers easily, and works just as well around town as it does at the crag or trailhead.""The...
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If you're targeting trout, crappie, or hoping to fill your stringer with a bunch of panfish, the Berkley PowerBait Pre-Rigged Atomic Teaser Jig is the bait that'll get them biting. Smaller profileooksike an easy meal. Cut tentac