Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
The highly regarded Salmo Floating Hornet Crankbait is one of the most effective walleye crankbaits for catching walleye and other freshwater predators in various water types. The fast twitch and rod vibrating action created by the Hornet results in an...
Add a whole new swing (quite literally, actually) to your fishing style with the Kalin's Pendu Jigs! Northland created this unique jig with their patented free-swinging Pendulum Hook Technology. The unique dimple hammered finish and a sling-blade give...
Pautzke Fire Mallows help trout anglers keep their bait suspended in the strike zone while adding scent and color that stand out in clear lakes, rivers, and stocked ponds. These naturally floating marshmallow-style baits carry vibrant colors and a specially...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
The Sufix 832 Advanced Ice Braid is hands-down the strongest and most durable small diameter ice braid around. This line combines GORE Performance Fibers and high-modulus polyethylene (HMPE) fibers into 32 weaves per inch, for an impressively strong line...
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
When trout turn selective in lakes, ponds, and stocked streams, Pautzke Fire Bait delivers a proven edge for anglers targeting rainbow, brown, and brook trout. This UV-enhanced dough bait releases scent and flavor steadily, holding fish in the strike...
The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concave blade design creates intense vibration and flash, while the marabou teaser tail adds lifelike movement...
Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
When trout turn selective in lakes, ponds, and stocked streams, Pautzke Fire Bait delivers a proven edge for anglers targeting rainbow, brown, and brook trout. This UV-enhanced dough bait releases scent and flavor steadily, holding fish in the strike...
Pautzke Fire Brine transforms natural baits like herring, anchovy, and eggs into long-lasting, high-performance offerings by toughening flesh, adding vibrant color, and enhancing shine and scent-all in one easy step. This ready-to-use brine replaces homemade...
The Dead End Detroiter Jig Heads are made for the Detroit River's legendary spring walleye run, where fish are moving fast, and your jig needs to stay in the strike zone. A weight-forward design keeps them stable in heavy current, while epoxied 3D eyes...
Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...
You'll be cranking up the action when you fish with the SPRO Little John 50 Crankbait this bass season. Created by B.A.S.S. Elite Series Angler John Crews, the Little John was designed to be durable and sensitive, perfect for shallow fishing. Equipped...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
Pautzke Fire Balls look, smell, and taste like Pautzke's Balls O Fire salmon eggs. These fire balls are made of a biodegradable material and are injected with real salmon egg juice. With a gummy bear consistency, Fire Balls are durable and stay on the...
The VMC Bull Spoon hits hard beneath the ice, delivering a fast, aggressive presentation that drives walleye, perch, and crappie to strike. Its compact, minnow-shaped profile sinks quickly to the strike zone, creating a wounded baitfish action that flashes...
The VibE Blade Bait is a game-changer for anglers targeting deep-water fish. Crafted from a special brass alloy, its blade creates irresistible vibrations that fish can't ignore. Cast and retrieve, and let the lure do the work. Equipped with two super-sharp...
Skipping a ride due to the cold or wet weather is a thing of the past. The Fox Racing Ranger Fire Hoodie is our go-to riding hoodie in the fall and winter when we need a little bit of extra protection. Made with a 3-layer shell that features an internal...
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Squeeze even more accuracy from your high-performance bow with the TRUGLOock-Fire Arrow Rest. The delayed-drop actuation on this full-capture rest supports the arrowonger than other drop-away rests for increased accuracy and shooting con
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Show your school pride and enjoy a summer marshmallow roast with the Patina Collegiate Fire Pit. The steel fire pit boasts a rust patina finish thatooks great, while your school'sogoeaves no doubt about your allegiance. Included grill means you
Fleecy on the inside and weather-resistant on the outside, Ranger Fire Gloves are lightweight gloves with a water-resistant AX Suede palm for gripping the bars in all kinds of trail conditions. The fleece insulation keeps your hands nice and warm and...
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A sleek take on the proven Smoke release with a better feel in your hand, the Tru-Fire Smoke 2.0 Buckle Foldback Bow Release offers crisp, smooth, and consistent accuracy from a compact, ergonomic release. A springloaded, dual calip