No contest ring. No gimmicks. No compromising. It?s just pure, raw, balls-to-the-wall, don?t tell your mother, most powerful, non-nuclear duck calling machine on the planet. Modeled after the super nasty Short Barrel but with a much more aggressive calling...
The Big Bite Baits Spotlight Minnow gives anglers a sonar-specific bait with precise tail movement and enhanced visibility for targeting suspended fish like largemouth, smallmouth, and spotted bass. Its hollow body adds bulk without weight, keeping it...
"What Our Gearhead® Experts Are Saying:""I reach for these more than any other pant I own—they’re light, they breathe well, and they never feel restrictive. I wear them on morning hikes, long drives, and lazy Sundays, and they somehow work for all...
The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The Stunna balances an optimized center of gravity through...
The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...
The Bandit 100 Series Crankbait is the go-to lure for experienced anglers when fish are holding in shallow cover or feeding on shallow flats. The affordable Bandit 100 Series Crankbaits produce a loud rattle and a wide wobble, and each model weighs a...
Strike King Saltwater Flats Jig Heads feature premium, black nickel, chemically sharpened hooks, producing unparalleled strength and sharpness. These hooks are great for use with Strike King baits or any other brand of baits for redfish, snook, and other...
The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
The 1Standard Fishing Dock Shooter Jig Head features a 60-degree line tie that facilitates smooth passage through cover, making it ideal for shooting under docks and low-hanging structures. Its oversized 3D eye enhances realism, while the screw keeper...
"What Our Gearhead® Experts Are Saying:""I’ve been impressed by how much warmth this jacket delivers for the weight. The 700-fill down gives it that puffy, cozy feel without being bulky, and I like how it stows in the chest pocket—super easy to travel...
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The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishingures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistib
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Don'tet dirty water spoil your day's fishing. Berkley Clickin' Frittside™ Crankbait boasts several ways to trick a bass, producing a clicking sound from the single ceramic ball for predators to track withocator-beacon precision in t
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Thanks to the expertise of its designer – Elite Series pro angler Jacob Powroznik – the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for t
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Tailored for strolling techniques and forward-facing sonar, the NetBait Prop Duster Minnow features an innovative dual-blade tail design delivering a continuous, rotating action even during the slowest retrieves. A solid, durable bodyocks
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A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
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Take on virtually any conditions with warmth and comfort in The North Face Aconcagua 3 Vest. This North Face vest brings 100% recycled-polyester body fabric for eco-minded construction, along with powerful, zoned insulation for maximum warmt
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Beike Ike and go subtle for the strike with a Missile Jigs Ike's Mini Swim Jig. This swimming sibling of the popular Mini Flip Jig has a compact design with a similar fine-cut skirt. Banana-shaped head with realistic-looking gill plates produces a
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim with its tail.
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala CrushCity™ Customs Freeloader. This soft-plastic bait delivers an irresistible action to tempt game fish
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Effective on nearly all game fish, the Point Wilson Candlefish Plug can be trolled with or without flashers. Spinning action imitates a wounded baitfish for fish-attracting motion. Fully rigged witheader, swivel and hook. Effective on nearly all
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Unleash pure attraction and sheer numbers on predators who can't pass up a feeding opportunity. The product of 2 full years of design and testing by 6th Senseureab Team and pro staffer Josh Jones, the 6th Sense Fishing Divine Umbrella Rig comes p
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It's hard to beat that famous MirrOlure Catch 2000 Jr. flash and wounded-minnow action! Since 1937, MirrOlures have been tearing it up around mangroves, shell bars and shallow shorelines. These effective suspendingures have been s
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Created by innovative swimbait designer Mike Bucca, the Bucca Brand Trick Shad swims with a wickedly realistic back-and-forth action to trigger strikes from big bassike magic. Mike calls this one of his best swimbait designs ever and for good reaso
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Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed toook, feel, smell, and move justikeive shrimp, you can even fish with it the same way! Made to release 400 time