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Tested and proven on Californiaunkers, the Yamamoto Baits 5 Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, castsike a bullet, and features a unique smooth-and-even horizon
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Vertically jig it, cast it, troll it – there's no wrong way to fish auhr Jensen Crippled Herring. Its incrediblyifelike body and textured scale finish offer flashy realism that translates to big catches. Equipped with both
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With its built-in weight-transfer system and extra-quick dive, theucky Craftightning Pointer XR gives you a truly deadly suspending bait that casts extremelyong and, within 3 or 4 reel cranks, gets into the strike zone and stays there
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Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action
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Topwater angling addicts will find theunkerhunt Hive Versa Toad an extremely versatile addition to their soft-baitineup. Molded from Ultra Durable Soft Plastic, the Hive Versa Toad boasts an incredible amount of stretch and superior floa
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The Berkley Flicker Shad Shallow Crankbait is the higher-riding version of theegendary casting and trolling bait. Studies have shown that walleyes and other game fish will single out small shad even when they have other forage available to
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The classic trophy taker returns, with a vengeance! The MirrOlure Big Game Series 85M twitchbait isegendary for taking on big bruisers such as cobia, tarpon, jack crevalle, and monster snook. With itsarge, flashy mullet profile, this 5L sinker
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The Strike King Tour Grade Fluorospin Jighead uses a willoweaf blade to produce tons of fish-attracting flash to your jigging setup. A 4-prong keeper holds soft plastics secured strike after strike. This Strike King jighead boasts an incre
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The Berkley Flicker Shad Jointed Crankbait is the aggressive-action version of theegendary casting and trolling bait. Studies have shown that walleyes and other game fish will single out small shad even when they have other forage availabl
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Delivering tons of flash, the Simon 3.5 Colorado Spinner Hex is a must-have for salmon anglers. Premium plating with 24k gold, 99.9% pure silver, and copper, this spinner also uses hyper UV and fluorescent paints to get the attention of migrating fis
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The D.O.A.ures Bait Buster Shallow Runner isn't pretty, but it definitely catches fish – often when nothing else will. Pre-weighted, with a single upright hook, it delivers a medium sink rate, which allows the Shallow Runner
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When it's time to get tough on the slabs, Bobby Garland's Slab Slay'R crappie bait is the way to go. Offering the perfect combination of a ribbed but solid body with a thin spear-shaped tail, the Slab Slay'R produces a dancing action with a proven ab
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Introduced in 2009, the Megabass Vision ONETEN sets a new standard for jerk baits. Designed by Yuki Ito, it has become the go-to jerk bait touring pros turn to, producing big fish on all major U.S. circuits. A slow floater, the ONETEN is c
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A proven fish catcher using a variety of methods, Kalin'sunker Grubs work magic with retrieves ranging from syrupy slow to frisky fast. Specially formulated plastic remains super soft and durable in cold water temperatures. Proven effective using v
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The Big Nic Fishing Rigged Mac-A-Hoo Plug is perfect foreading your minnow, keeping it upright and diving just below the surface. Rigged with a tough 7-strandeader and top-notch swivel, this rigged plug is finished with VMC 4X black nickel treble
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Get a wiggle on with Bass Pro Shops' Paddle Tail Shad! An effective paddle tail design gives thisure its enticing wiggle action which fish find irresistible. The Paddle Tail Shad Swimbait is ideal when fishing for schooling bass, or it can be used
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Thread a Mad River Steelhead Worm directly onto your hook for rigging or drifting, or use on a weighted jighead for float fishing. Each one is infused with specially formulated Atlas Mike's Shrimp Oil, to draw steelies in without hesitation.
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Already racking up tournament wins on the Bass Pro Tour, the Rapala CrushCity™ Customs Mooch Minnow stirs up excitement wherever it swims. This versatile finesseure combines the best attributes of a minnow-style bait and swimbait into
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Not only will our White River Fly Shop Paintedead Eyes add weight andifelike appeal to your favorite fly pattern, they also eliminate the need to paint your own. Painted eyes were made famous by the deadly Clouser deep minnow, and have b
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When it's time to get tough on the slabs, Bobby Garland's Slab Slay'R crappie bait is the way to go. Offering the perfect combination of a ribbed but solid body with a thin spear-shaped tail, the Slab Slay'R produces a dancing action with a proven ab
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Boasting a groundbreaking blend of softness, durability, and action, theIVETARGET Straight Tail Worm Bait excels at a variety of fishing techniques to hook wary bass with the highestevel of deception. The slender head, tapered body, and
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Grab the time-tested crankbait walleye anglers trust for pulling trophies from deep structure with the Bandit Walleye Deep Diver, a slender minnow trolling jerkbait that dives fast and tracks true for walleye, zander, and other predators cruising 20-27...
The BOOYAH Flash Point Jr. Deep Jerkbait reaches the 8-10 ft range with a cast-friendly weight-transfer system that helps you cover more water with pinpoint accuracy. It suspends at a 45deg angle and kicks hard with sharp, erratic movement on each twitch,...