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One of the easiest ways to catch suspending or fish holding in cover is toet your Jerk Shad plastic baits marinate in Berkley's high-octane Gulp! Alive formula! Because the strike-enticing, Gulp! Alive Jerk Shad actually ''live'' in Berkley's ''mag
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Created using 3D scans of a real eel, the pre-rigged Savage Gear Real Eel is the most realisticure you've ever seen. Theure demonstrates an incredible tail-kicking action at any retrieve speed—plus a very seductive swimming action o
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Any day is the right day to pull on a Columbia Utilizer Short-Sleeve Polo. This short-sleeve men's polo plays well even at work and is one of those rare shirts that you could actually wear every single day. The reason: super-comfortable clas
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Experience a newevel of scent-driven effectiveness! The Berkley PowerBait MaxScent Flatnose Minnow releases a super-charged scent field wherever it swims, for pure fish-attracting magnetism. Its compressed flat nose design enables
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Take your style to dazzling heights with the Bass Pro Shops Bling Mesh-Back Cap. This sparkling Bass Pro cap has a fully blinged-out bill with extra accents on the front panels surrounding the iconiceaping-bassogo. Mesh back panels promo
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There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate
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Individually hand-painted, the Warriorures Spoon produces an enticing action with strong appeal for salmon, steelhead,ake trout, walleye, and other game fish. Simply put, this tournament-tested trolling spoon is proven to deliver the fish! Crafte
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You'll be amazed at the versatility of the Greatakes Finesse Drop Minnow. Developed in collaboration with tournament angler and guide Travis Manson, this ribbed bait produces using a variety of methods––drop shot, underspin trail
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Thread a Mad River Steelhead Worm directly onto your hook for rigging or drifting, or use on a weighted jighead for float fishing. Each one is infused with specially formulated Atlas Mike's Shrimp Oil, to draw steelies in without hesitation.
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The Strike King KVD Perfect Plastics Blade Minnow started out to be a great trailer. It ended up as a great all-around bait! This swimbait-style bait has an impressive action and profile that fish find irresistible. A segmented body and slender profi
When you're slaying powder in the backcountry or hurling yourself into the air under KT-22, you need a helmet to protect you without weighing you down. The Smith Allure MIPS Helmet does just that, with a sleek low-profile design that will keep your freeride...
The Northland Pan-Candy Grub Soft Bait draws strikes with ultra-finesse movement that triggers even the most cautious panfish. Its angel-hair-style body shimmers and pulses with the slightest twitch or underwater current, making it deadly on tough bites...
Team Crappie Slab Caller Jigs have a minnow-shaped profile and are hand-tied with chicken feathers for a more realistic look and action. These jigs are perfect for shootin' docks, long-line trolling, and vertical jigging techniques. The thick body has...
The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes in three sizes. Featuring 3D internal prism finishes...
The Great Lakes Finesse Drop Minnow ribbed body and ultra-thin tail create subtle, natural movement that mimics real forage, making it a top choice for drop shot, Ned rig, and Damiki rig techniques. Built with neutral buoyancy and a balanced profile,...
ADK Custom Jigs Ice Bug Plastic Soft Baits match the winter forage that panfish and trout expect to see under the ice, imitating aquatic insect nymphs that live and feed on lake and pond bottoms all season. This buggy-style soft plastic measures 3/4 in....
The Yamamoto Hinge Minnow Soft Bait gives anglers a rolling baitfish action that triggers reaction bites from suspended largemouth, smallmouth, and spotted bass. Its hinged tail section creates a natural roll even on straight retrieves, while flanges...
The Wapsi Painted Lead Eyes Dumbbells give streamers and baitfish patterns the weight and jigging action needed to get down in the water column and track hook-point up around structure. These painted dumbbell eyes add balance and a natural swimming motion...
Kids need gear that can keep up with their snow-filled adventures, and the Columbia Chippewa III Mittens are built for just that. These mittens feature Omni-Shield technology, which repels water and stains, keeping little hands dry and clean through snowy...
The Ol' Blue Tackle Teaser Soft Bait draws in even the pickiest fish with its enticing, six-tentacle action that moves naturally in the water. This 2.6-inch creature bait creates unique water displacement, imitating prey that draws in crappie and other...
The Buzz Bomb Spinnow Jigging Spoon fires reaction strikes when lake trout chase vertical flashes, salmon pin bait balls mid-column, and bass school on shad, using a hard-wire axle so the lure rotates fast on a consistent horizontal axis. The Triple Sonic...
The Great Lakes Finesse Ned Head - Size 1 solves a common problem for finesse anglers - keeping soft plastics upright and secure. Unlike standard Ned heads, this design features a weight-forward profile that keeps soft plastics in a natural feeding position,...
Action describes the Storm Largo Shad Soft Swimbait and its paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls. Agitate that bass into striking in reaction to an enticingly slow body...
For those elusive fish, the Big Bite Baits Crappie Minnr with the regular tail is a must-have in your tackle box. Its 2-inch size provides remarkable action, whether you're casting and retrieving or jigging vertically. The Big Bite Crappie Minnr lure's...
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