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"With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBait scent.
"What Our Gearhead® Experts Are Saying: ""This fleece is a staple for me. It’s lightweight, breathes well, and the 1/4-zip lets me cool down when I’m pushing hard. It layers perfectly under a shell but also works solo for shoulder-season hikes or...
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Tested and proven on Californiaunkers, the Yamamoto Baits 5 Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, castsike a bullet, and features a unique smooth-and-even horizon
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Vertically jig it, cast it, troll it – there's no wrong way to fish auhr Jensen Crippled Herring. Its incrediblyifelike body and textured scale finish offer flashy realism that translates to big catches. Equipped with both
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With its built-in weight-transfer system and extra-quick dive, theucky Craftightning Pointer XR gives you a truly deadly suspending bait that casts extremelyong and, within 3 or 4 reel cranks, gets into the strike zone and stays there
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Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action
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Topwater angling addicts will find theunkerhunt Hive Versa Toad an extremely versatile addition to their soft-baitineup. Molded from Ultra Durable Soft Plastic, the Hive Versa Toad boasts an incredible amount of stretch and superior floa
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The Berkley Flicker Shad Shallow Crankbait is the higher-riding version of theegendary casting and trolling bait. Studies have shown that walleyes and other game fish will single out small shad even when they have other forage available to
"What Our Gearhead® Experts Are Saying: ""This fleece is a staple for me. It’s lightweight, breathes well, and the 1/4-zip lets me cool down when I’m pushing hard. It layers perfectly under a shell but also works solo for shoulder-season hikes or...
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The classic trophy taker returns, with a vengeance! The MirrOlure Big Game Series 85M twitchbait isegendary for taking on big bruisers such as cobia, tarpon, jack crevalle, and monster snook. With itsarge, flashy mullet profile, this 5L sinker
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The Strike King Tour Grade Fluorospin Jighead uses a willoweaf blade to produce tons of fish-attracting flash to your jigging setup. A 4-prong keeper holds soft plastics secured strike after strike. This Strike King jighead boasts an incre
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The Berkley Flicker Shad Jointed Crankbait is the aggressive-action version of theegendary casting and trolling bait. Studies have shown that walleyes and other game fish will single out small shad even when they have other forage availabl
"What Our Gearhead® Experts Are Saying:""I’ve worn the Wander Jogger 2. 0 for everything from long travel days to morning trail jogs. They're super lightweight, wick sweat like a champ, and the fit is relaxed without being sloppy. The zip pocket is...
What Our Gearhead® Experts Are Saying: “These are a go-to summer short for movement-heavy days. They’re stretchy, breathable, and comfortable whether you’re hiking, climbing, or traveling. We do recommend sizing up if you’re between sizes, as...
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Delivering tons of flash, the Simon 3.5 Colorado Spinner Hex is a must-have for salmon anglers. Premium plating with 24k gold, 99.9% pure silver, and copper, this spinner also uses hyper UV and fluorescent paints to get the attention of migrating fis
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If you're targeting trout, crappie, or hoping to fill your stringer with a bunch of panfish, the Berkley PowerBait Pre-Rigged Atomic Teaser Jig is the bait that'll get them biting. Smaller profileooksike an easy meal. Cut tentac
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The D.O.A.ures Bait Buster Shallow Runner isn't pretty, but it definitely catches fish – often when nothing else will. Pre-weighted, with a single upright hook, it delivers a medium sink rate, which allows the Shallow Runner
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When it's time to get tough on the slabs, Bobby Garland's Slab Slay'R crappie bait is the way to go. Offering the perfect combination of a ribbed but solid body with a thin spear-shaped tail, the Slab Slay'R produces a dancing action with a proven ab
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Introduced in 2009, the Megabass Vision ONETEN sets a new standard for jerk baits. Designed by Yuki Ito, it has become the go-to jerk bait touring pros turn to, producing big fish on all major U.S. circuits. A slow floater, the ONETEN is c
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The thin profile of the Googan Baits Saucy Slimmer produces the kind of big-bite action you want fishing clear-water, finesse presentations. The iconic baitfish shape tempts all kinds of gamefish. The boot-style tail erratically kicks as it
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A proven fish catcher using a variety of methods, Kalin'sunker Grubs work magic with retrieves ranging from syrupy slow to frisky fast. Specially formulated plastic remains super soft and durable in cold water temperatures. Proven effective using v
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The Big Nic Fishing Rigged Mac-A-Hoo Plug is perfect foreading your minnow, keeping it upright and diving just below the surface. Rigged with a tough 7-strandeader and top-notch swivel, this rigged plug is finished with VMC 4X black nickel treble
"What Our Gearhead® Experts Are Saying: ""I grab this hoodie for daily wear when I want lightweight warmth that still blocks wind. ThermoBall insulation does a great job retaining heat even when temps dip, and the Pertex Quantum shell cuts the chill...
Ready to make some noise? With the Berkley Flicker Shad Jointed Crankbait, you'll gain all the attention. This all-purpose trolling crankbait creates a ton of rattling and rolling action, sending noise and vibrations through the water that will drive...
"What Our Gearhead® Experts Are Saying: ""I like this vest for how adaptable it is across seasons and activities. The hybrid insulation keeps my core warm without overheating, and it layers cleanly under a shell or over a fleece. It’s light, packs...