The Northland Pan-Candy Leech Soft Bait mimics a small, fluttering leech that triggers bites from finicky bluegill, crappie, and perch, whether under the ice or in open water. Its slim profile pairs well with tungsten jigs for a natural look, and the...
Team Crappie Slab Caller Jigs have a minnow-shaped profile and are hand-tied with chicken feathers for a more realistic look and action. These jigs are perfect for shootin' docks, long-line trolling, and vertical jigging techniques. The thick body has...
The Great Lakes Finesse Drop Minnow ribbed body and ultra-thin tail create subtle, natural movement that mimics real forage, making it a top choice for drop shot, Ned rig, and Damiki rig techniques. Built with neutral buoyancy and a balanced profile,...
The Megabass Popmax Topwater Lure offers anglers a versatile tool for enticing bass with its unique design and lifelike action. Featuring a 3.25 inch body and a redesigned gill system, the PopMax creates a distinctive splashing and chugging action on...
The Yamamoto Hinge Minnow Soft Bait gives anglers a rolling baitfish action that triggers reaction bites from suspended largemouth, smallmouth, and spotted bass. Its hinged tail section creates a natural roll even on straight retrieves, while flanges...
Buzz Bomb Zzinger Jigging Spoon puts pressure on salmon holding in creek mouths, staging on coastal shelves, or cruising freshwater riprap, with a compact profile that casts far, drops fast, and flashes hard. Coho and Chinook crush the Zzinger on a straight...
When bass and panfish are feeding shallow, the Yo-Zuri 3DR-X Popper Topwater Bait draws strikes with loud surface commotion and flashing detail from its internal 3D prism scale finish. Measuring 2 5/8 in. and weighing 1/4 oz., this topwater bait can be...
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Catchike a pro with the Strike King Tour Grade Rage Jighead. This jighead keeps your bait perfectly horizontal in the water column to give it a more natural swimming action. It features an ultrasharp medium-wire hook for better hookups. Th
Introducing the new 2' Squids bait by Ol' Blue Tackle-designed to deliver irresistible action in the water.This innovative bait boasts four flexible appendages, creating lifelike movement and impressive water displacement that will attract fish from afar....
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Created using 3D scans of a real eel, the pre-rigged Savage Gear Real Eel is the most realisticure you've ever seen. Theure demonstrates an incredible tail-kicking action at any retrieve speed—plus a very seductive swimming action o
The Great Lakes Finesse Ned Head - Size 1 solves a common problem for finesse anglers - keeping soft plastics upright and secure. Unlike standard Ned heads, this design features a weight-forward profile that keeps soft plastics in a natural feeding position,...
"What Our Gearhead® Experts Are Saying: ""This fleece is a staple for me. It’s lightweight, breathes well, and the 1/4-zip lets me cool down when I’m pushing hard. It layers perfectly under a shell but also works solo for shoulder-season hikes or...
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
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Stock up on a super-effective baitfish imitation with the Keitech FAT Swing Impact Swimbait Pro-Pack. The FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities
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If you're targeting trout, crappie, or hoping to fill your stringer with a bunch of panfish, the Berkley PowerBait Pre-Rigged Atomic Teaser Jig is the bait that'll get them biting. Smaller profileooksike an easy meal. Cut tentac
The Rapala Ultra Light Rippin' Rap delivers big vibration in a compact profile, making it a go-to for chasing crappie, perch, and bass in both open water and through the ice. Its lipless, deep-belly body cuts through the water with a hard, vibrating action...
The Buzz Bomb Jigging Spoon fires reaction strikes by throwing a sonic, wounded-baitfish vibration that draws salmon, trout, walleye, pike, and even bass in both salt and freshwater. The spoon works across depths, from deep rip-and-drop jigging for lake...
The Yo-Zuri 3D Inshore Pencil Popper (5 3/8 in.) is a back bay style pencil popper built for explosive topwater strikes. Its cupped mouth spits water, the single-knock rattle draws fish in, and the rear-weighted design ensures long, accurate casts. Featuring...
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Already racking up tournament wins on the Bass Pro Tour, the Rapala CrushCity™ Customs Mooch Minnow stirs up excitement wherever it swims. This versatile finesseure combines the best attributes of a minnow-style bait and swimbait into
The Great Lakes Finesse Dropkick Shad helps trigger bites when bass lock onto small baitfish but ignore standard swimbait lures. Its neutral buoyancy keeps it naturally suspended on a drop shot, while the tight-kicking paddle-tail swimbait design produces...
The Keitech Swing Swimmer Swim navigates heavy cover and draws aggressive strikes. This bass swim jig features an inverted T-shaped head that suppresses upward lift, providing a balanced, natural swimming motion at any retrieval speed. Its custom vertical...
The Saltwater Assassin Sea Shad Swimbait puts a proven 4 inch shad profile in your lineup, delivering steady paddle tail vibration that redfish, speckled trout, flounder, and snook track down across flats and marsh drains. A solid shad body gives the...
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With a freshook that's well adapted toive Sonar techniques, Kalin's Hammeredive Series Jerk Minnow is primed to take more than its share of bass. Made of Kalin's advanced K-Stretchhh super-supple plastic, this naturally buoyant bait ha
The Rapala CrushCity Hedgehog redefines soft plastic creature baits for bass with its compact 4-inch design and intricate details. Equipped with primary curl tail appendages, this bait flutters even at slow speeds, while forward-facing legs add subtle...
The Panfish Assassin 2" Pro Tiny Shad is a must-have for anglers targeting bass, crappie, walleye, and other species that feed on smaller baitfish. With its 2-inch size, this soft plastic bait offers a natural, finesse presentation that's perfect for...