The 2-inch ATX Baby Shad brings crappie anglers the finesse to lure in even the wariest fish. This soft plastic crappie bait, built for durability with a lifelike shad profile, glides naturally in the water to tempt crappie to strike. Whether you're jigging...
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
The Z-Man SlingBladeZ Colorado/Willow Spinnerbait is a premium bass fishing lure for pro anglers and weekend warrior tourney regulars without the premium price tag. The Willow Colorado model from the Z-Man SlingBladeZ spinnerbait series stands out with...
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Boasting a groundbreaking blend of softness, durability, and action, theIVETARGET Stick Worm Bait excels at a variety of fishing techniques to hook wary bass with the highestevel of deception. The Stick Worm Bait's ribbed body and cylind
PK Lures Predator Spoons features an innovative spoon and blade combination to attract perch, bluegill, crappie, trout, and many other fish. As the lure moves through the water, the bright blade flashes and smacks against the spoon creating noise and...
The Buzz Bomb Jigging Spoon fires reaction strikes by throwing a sonic, wounded-baitfish vibration that draws salmon, trout, walleye, pike, and even bass in both salt and freshwater. The spoon works across depths, from deep rip-and-drop jigging for lake...
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
"What Our Gearhead® Experts Are Saying:""This crew is one of my all-time favorite layering pieces. The fabric blend is breathable, warm, and smooth enough to wear all day—even under a pack or midlayer.""Designed for dynamic movement and everyday layering,...
The ATX Tungsten Jig Heads deliver high performance with their compact, dense tungsten construction, enhancing sensitivity and control for a precise presentation. Crafted with Mustad 2X Steelhead J hooks, each jig head provides secure hooksets, while...
"What Our Gearhead® Experts Are Saying: ""This jacket hits the sweet spot between tech and casual. I’ve worn it on light hikes and rainy city days—it blocks wind and repels moisture without feeling bulky. The relaxed fit looks good with just about...
The Big Bite Baits Rollerama Soft Bait gives forward-facing sonar anglers a rolling, baitfish-style soft plastic that mimics panicked or suspended forage like shad and small blueback herring. A laminated body composition enhances its rolling action, while...
The X Zone Lures Pro Series Adrenaline Craw stands out with its high-definition claws and intricately detailed body, closely resembling the natural appearance and movement of a live crawfish. When stationary, its claws float upwards, mimicking a defensive...
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Navigate the unpredictable with comfort and confidence in The North Face Tekware™ Jacket. This men's North Face jacket has a durable water-repellent (DWR) finish to bead awayight surface moisture, along with built-in stretch and FLASH
The Rapala CrushCity Mooch Minnow combines the subtle glide of a minnow-style bait with the versatility of a swimbait, making it a favorite for finesse anglers. Whether rigged on a jig head or drop shot, this bait's floating TPE material mimics small...
"What Our Gearhead® Experts Are Saying:""This is the layer I grab when I want something light, warm, and low-maintenance. THERMOBALL™ insulation keeps me warm even if it’s damp out, and it packs into its own pocket for easy stashing. I’ve used...
A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...
The Berkley Gulp! Freshwater Grub is one of those 'must-haves' to carry, especially if you no longer want the hassle of live bait. Berkley Gulp! is part of a next-generation in soft bait design, thanks to its proprietary scent! Berkeley Gulp! expands...
A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...
The Hawken AeroJig ZipZip Jigs is a handcrafted jig designed for steelhead fishing but versatile enough for crappie, trout, and panfish. Aerojig ZipZip plain jig head series utilizes customized Gamakatsu hooks built to withstand the rigors of steelhead...
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Whether fishing inshore or offshore, the Yo-Zuri Mag Pencil Floatingure is aarge topwater that's perfect for targeting big fish. This pencilure has a walk-the-dog style action you hardly have to work for, delivering a horizontal posture in the
"What Our Gearhead® Experts Are Saying: ""This jacket punches above its weight. The recycled down has great loft, it blocks wind surprisingly well, and the recycled nylon shell feels tough without being heavy. It’s perfect for everyday winter use—warm,...
"What Our Gearhead® Experts Are Saying:""These are the bottoms I reach for when I know I’ll be out in the cold all day. They’re warm, soft, and don’t hold onto odor, even after a long tour. Plus, the stretch keeps them from ever feeling restrictive...
Eagle Claw Ball Jig Heads give freshwater anglers a reliable choice for targeting multiple species, including walleye, bass, and panfish, with soft plastics or live bait. The round head design provides a balanced fall and consistent swimming action, while...
"What Our Gearhead® Experts Are Saying: ""This jacket nails that balance of warmth and breathability. The hybrid insulation really shines—you get that down loft without overheating, and the synthetic zones keep performing even when conditions get damp....
A Reef Runner Ripshad 44 Mag Crankbait is one of a kind! Do you want to get deep? The Reef Runner 44 Mag is one of the deepest diving in its class, trolled to depths of up to 30 feet. Or, if you prefer throwing Mag 44 lures, they cast and retrieve to...