
The ultimate solution for spooky inshore fish in gin-clear water, the Hookupuresight Tackle Jighead allows you to go super-light without sacrificing on quality. This premium banana-style head is ideal for redfish, trout, snook, yellowtail, bonefi
With their wide-gap, chemically sharpened, black nickel hook and durable finish, the Strike King Squadron Swimbait Jigheads are ideal for internal or external use on all hollow-body swimbaits, grubs and swimming tail baits. Wide-gap, chemically shar
The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishingures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistib
Don'tet dirty water spoil your day's fishing. Berkley Clickin' Frittside™ Crankbait boasts several ways to trick a bass, producing a clicking sound from the single ceramic ball for predators to track withocator-beacon precision in t
Thanks to the expertise of its designer – Elite Series pro angler Jacob Powroznik – the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for t
Tailored for strolling techniques and forward-facing sonar, the NetBait Prop Duster Minnow features an innovative dual-blade tail design delivering a continuous, rotating action even during the slowest retrieves. A solid, durable bodyocks
A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
Take on virtually any conditions with warmth and comfort in The North Face Aconcagua 3 Vest. This North Face vest brings 100% recycled-polyester body fabric for eco-minded construction, along with powerful, zoned insulation for maximum warmt
Beike Ike and go subtle for the strike with a Missile Jigs Ike's Mini Swim Jig. This swimming sibling of the popular Mini Flip Jig has a compact design with a similar fine-cut skirt. Banana-shaped head with realistic-looking gill plates produces a
Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim with its tail.
Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala CrushCity™ Customs Freeloader. This soft-plastic bait delivers an irresistible action to tempt game fish
Effective on nearly all game fish, the Point Wilson Candlefish Plug can be trolled with or without flashers. Spinning action imitates a wounded baitfish for fish-attracting motion. Fully rigged witheader, swivel and hook. Effective on nearly all
Unleash pure attraction and sheer numbers on predators who can't pass up a feeding opportunity. The product of 2 full years of design and testing by 6th Senseureab Team and pro staffer Josh Jones, the 6th Sense Fishing Divine Umbrella Rig comes p
It's hard to beat that famous MirrOlure Catch 2000 Jr. flash and wounded-minnow action! Since 1937, MirrOlures have been tearing it up around mangroves, shell bars and shallow shorelines. These effective suspendingures have been s
Created by innovative swimbait designer Mike Bucca, the Bucca Brand Trick Shad swims with a wickedly realistic back-and-forth action to trigger strikes from big bassike magic. Mike calls this one of his best swimbait designs ever and for good reaso
Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed toook, feel, smell, and move justikeive shrimp, you can even fish with it the same way! Made to release 400 time
Ultra-fine mylar fiber fills in subtle highlights while enhancing the effect of other flash materials. Maximum movement with a naturalook.
Target free-roaming crappie better than ever fishing the innovative Bobby Garlandive Roam'R soft bait. Precisely designed to optimize the effectiveness of forward-facing sonar technology, this realistic minnow imitation features a streamli
Ideal as a cold-weather workhorse, The North Face Aconcagua 3 Hoodie prepares you for first frost through spring thaw with dependable warmth and streamlined comfort. The 100% recycled WindWall™ body fabric blocks biting gusts without sa
When you're doing it right, but the bite's not happening, try this tweak. The Moonshineures Rotator Flasher gives you a quick, easy way to adjust your color presentation while trolling, and perhaps get an aggressive response from the trout and salm
Even at the slowest retrieve speeds, the Keitech Easy Shiner Swimbait produces a wide-wobbling, rolling action to incite all-out attacks from predators. A revolutionary 2-tone injection process mixes different types of salted plastics to ach
Crafted for premium casting performance andifelike vertical presentations, the Berkley Fusion19™ Hybrid Jighead shakes up the status quo and gets the big strikes you'reooking for. This Berkley jighead features 3D eyes and high-defin
Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action
Adding a Sea Striker Bucktail Teaser to your striper or flounder rig is a proven way to bring fish in fromong distances. Made of natural bucktail hair with mylar and tied on a brass eyelet, the Teaser adds fish-attracting flash and pulsati
Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through th