When fish key in on surface action, the Yo-Zuri 3D Inshore Topknock Pencil delivers easy walk-the-dog action and a loud one-knock rattle. Unlike traditional pencil popper lures, it sits flat on the water rather than tail-down, making working with different...
The Northland Eye-Candy Paddle Shad features a boot tail that swims, wiggles, and kicks. Big deal, you say? It is when the formula used in the Northland Eye-Candy series of soft plastics is Super TPE material! The Northland Fishing Tackle Eye-Candy soft...
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
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The Big Nic Fishing Big Jets are dynamite on blackfin tuna, wahoo, and other offshore species. The double-skirted design produces tons of tantalizing action that pairs with the bubble traileft by the jet heads to facilitate powerful attack
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Add both bulk and pizzazz to your spinnerbait or bladed jig with the Zoom Split Tail Trailer. Its solid body helps slow the fall, while the supple twin tentacles add undulating movement that encourages bass to inhale with gusto. That healthy dollop o
The Bobby Garland Baby Shad is a perfect bait if you're targeting crappies, and the full-color profile of Baby Shads is very popular with pro anglers using Bobby Garland crappie baits. Known as a great all-around fishing lure, they are also incredibly...
The Zoom Horny Toad mimics the body of a toad and is the perfect bait for hefty predatory fish! Salt-impregnated Horny Toads are highly effective in waters with heavy cover. Pairing the soft plastic buzz toad with a weedless hook penetrates lily pads,...
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The Amanda Blu Silver Mother-of-Pearl Fancy Butterfly Necklace delivers a shimmering beauty that pairs well with any outfit. Featuring a delicate butterfly made from sparkling cubic zirconia stones and mother-of-pearl inlays, theovely char
The Berkley Bladed Rawler Jig Crawler Harness gives walleye anglers the proven slow-turn crawler presentation with added flash to draw more strikes. Its hydrodynamic lead-alloy head reduces tangles and maintains control on long casts, while a stainless...
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Optimized for use with forward-facing sonar, the Billewis Depth Strike Twitchbait sets off explosive takes from suspended fish who simply can't ignore the bait's hyperrealistic back-and-forth movement. Thisipless stick bait sinks efficiently on a
The Dirty Jigs Finesse Swim Jig is your new go-to jig if you are targeting finicky bass. This Northern-style jig features a slender profile, 3D eyes, and a 50-strand half-cut skirt to resemble a small baitfish moving through the water. Its bullet head...
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Vibrant colors and patterns trigger aggressive bites with the Bass Pro Shops RealImage Jigging Spoon. Jig this spoon over schools of baitfish or crash the rocks for incredible action from walleye, white bass, stripers, and more. Qua
"What Our Gearhead® Experts Are Saying: ""I love the Guides Down Vest for layering—it adds a ton of warmth without bulking up my arms, so it’s perfect under a shell or over a flannel. The recycled down blend is lofty and packs small, making it easy...
The Northland Pan-Candy Larvae Bug Soft Bait offers a deadly combination of glider wings and a compact 1 3/4-inch micro-Ned profile that draws aggressive strikes from pressured crappie, bluegill, and perch. It flutters naturally on fall and holds a horizontal...
The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes in three sizes. Featuring 3D internal prism finishes...
"What Our Gearhead® Experts Are Saying:""I love these shorts for fishing trips and warm-weather adventures. The 4-way stretch fabric moves with me, and the elastic waistband with an interior drawcord ensures a secure fit. They dry quickly after getting...
The Hawken AeroJig Jig Head with Wire Keeper is wildly effective for summer and winter steelhead. Hawken Aerojig Jig Heads feature tough, customized Gamakatsu hooks with powder-painted heads, and some colors utilize UV and fluorescent dyes and pigments....
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The Big Nic Fishing Rigged Mac-A-Hoo Plug is perfect foreading your minnow, keeping it upright and diving just below the surface. Rigged with a tough 7-strandeader and top-notch swivel, this rigged plug is finished with VMC 4X black nickel treble
"What Our Gearhead® Experts Are Saying: ""I wore these on a multi-day trip through the desert, and they were perfect. Lightweight and breathable during the day, durable enough for scrambling, and the knee and seat reinforcements held up against sandstone...
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Whenever the sun shines brightest, the Columbia PFG Uncharted™ NEPS Performance Hoodie for Men has you covered with Omni-SHADE™ UPF sun protection. Omni-WICK™ technology delivers moisture-wicking, quick-drying performance perf
"What Our Gearhead® Experts Are Saying:""I reach for these more than any other pant I own—they’re light, they breathe well, and they never feel restrictive. I wear them on morning hikes, long drives, and lazy Sundays, and they somehow work for all...
The Berkley PowerBait CullShad swimbait gives you the paddle tail design you want and combines big profile drawing power with Berkley's own proprietary Honey Comb technology. Taking shallow water swim baiting to a new level, the PowerBait Honey Comb technology...
The Ol' Blue Tackle Fluke Soft Bait is a 2.5-inch hand-poured crappie bait that delivers durability and versatility for anglers. Its slim split-tail design creates lifelike movement, enticing bites from various panfish, including crappie, bluegill, and...
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Theiveliest soft bait ever, perfect for your favorite jighead. The Northland Fishing Tackle Eye-Candy Grub is so incredibly good-looking, with natural movement and buoyancy, that walleye and other predators don't hesitate to pounce. The high-action