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The Strike King KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get thoseunkers' attention. Designed and appr
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Whether fishing inshore or offshore, the Yo-Zuri Mag Pencil Floatingure is aarge topwater that's perfect for targeting big fish. This pencilure has a walk-the-dog style action you hardly have to work for, delivering a horizontal posture in the
The Jenko Booty Shaker Swimbait targets bass, pike, and other predatory fish with a natural swimming action enhanced by lifelike eyes and a detailed scale pattern. Hand-poured from a super-soft, pliable, and environmentally friendly blend of soft plastic,...
Build bright, scale-like flash into spoon flies, zonkers, and baitfish patterns that pull strikes from trout, bass, pike, tarpon, and redfish with Wapsi Mylar Cord. This hollow, braided fly tying material throws refractive light for a reflective shimmer...
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The Bass Pro Shops Go-To Swim Minnow faithfully imitates shad and other baitfish and works as a swimbait, a jig or spinnerbait trailer, or even on an umbrella rig. Boot tail enhances vibration and creates realistic swimming action. Imitates
Hawken AeroJig Jig Heads feature tough Gamakatsu hooks with powder painted heads. Some colors utilize UV and fluorescent dyes and pigments. These jigs will stand up to the hardships of fishing for any species of fish. Customized Gamakatsu hooks with...
The Zoom Super Fluke is the perfect addition to your tackle box when bass fishing. Available in 5 1/4' and 6' sizes, the deep belly causes this Super Fluke fishing lure to dart, glide, and knuckleball through the water and features a hook slot for easy...
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Put yourove for fishing on display with the Amanda Blu Mother of Pearl Tarpon Necklace. Featuring a sterling silver tarpon pendant dipped in mother of pearl, this Amanda Blu necklace is a head turner on and off the water. 21 chain with ex
Storm 360GT Searchbait Minnows are great for a variety of applications and are easy to use. These minnows mimic a distressed minnow that kicks wildly and rolls side to side. With a soft PVC body and big boot tail design, Searchbait minnows will bring...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
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Adapt quickly between open water and heavy cover with the 6th Sense Fishing The Option 5.0, a versatile swimbait offering innovative rigging control. Built with a harness-style design, The Option swimbait allows quick adjustments through its
The JYG Pro Mullyt Paddle Tail offers a lifelike presentation that fools predators like snook, striped bass, redfish, and even freshwater bass. Available in 4- and 5-inch sizes, this softbait features molded scales, fin detail, and a realistic eye that...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
When you're looking for a crankbait that will draw all the attention, you need the Berkley Frittside Crankbait. Designed by the legendary crankbait angler David Fritts, this crankbait features a large, flat side profile that mimics a large number of baitfish....
The Trokar Tungsten Pro-V Finesse Jig Head quickly gets your baits to the bottom and slides along virtually unimpeded for drag-and-shake or drag-and-deadstick presentations. These Trokar Ned heads are 97% tungsten, so the mushroom-style head is heavier...
The Yamamoto Shibo Swimmer gives bass anglers a paddle tail swimbait with strong feel, heavy water displacement, and the kind of tail-driven action that helps fish track it down in low visibility. Its soft plastic formula produces a powerful tail kick,...
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The Googan Squad might've just come up with the perfect jig trailer. With the Rattlin' Ned and Krackin' Craw as inspiration, the Googan Baits Rattlin' Chunk turns up the volume at your bass-catching party. Patented raised flanges and oversiz
The Zoom Super Chunk is a chunk-style trailer with hard-pumping flapping claws for enticing fish to strike. The bulk of the Zoom Super Chunk is perfect for attracting bass, which is generally tempted by bigger and high-calorie meals. This soft plastic...
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Bassmaster Classic winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley Frittside Crankbait, a flat-sided plug with a tight, silent wiggle. With more natural flash than any other Berkley crank
Arkie Double Eye Jig Head gives anglers a versatile presentation for crappie, perch, walleye, and bass when fishing grubs or live bait around docks, brush edges, breaklines, and current seams. The painted head with double eyes adds a baitfish-style look...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
CS Coatings Pro-Tec Powder Paint delivers a durable, professional-grade finish that holds up through countless casts and battles with fish like bass, walleye, and crappie. This powder coating process allows anglers to dip and bake their jigs, spoons,...
Saltwater anglers targeting snook, speckled trout, and redfish will find the Yo-Zuri 3D Inshore Minnow effective in clear and stained water alike, thanks to its internal 3D prism finish and sharp darting action. The lure's fixed-weight center creates...
When chasing snapper, grouper, or striped bass with soft plastics, the JYG Pro Swym Jig Head - Size 5/0 provides a secure and durable connection that keeps baits performing naturally. A specially designed insert on the jig head pairs with a matching cavity...