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The Billy Baits Rigged Turbo Whistler swims just as the name suggests, producing multiple jets for incredible subsurface action that can't be ignored. The cupped head displaces plenty of water and has a sinking, searching action. Mylar and r
Become the master of the river with the Death Roe Scented Soft Beads! These soft trout beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available...
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Created using 3D scans of a real eel, the pre-rigged Savage Gear Real Eel is the most realisticure you've ever seen. Theure demonstrates an incredible tail-kicking action at any retrieve speed—plus a very seductive swimming action o
When bass lock onto small baitfish, the NetBait HexTek Eko Shad perfectly combines subtle movement and lifelike realism. Whether you're finessing drop shot baits for bass in deep water or slow-rolling its swimbait profile on a jighead, the tapered beaver...
When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
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When the weather turns, turn to the The North Face Antora Rain Jacket foradies. With practical design elements inspired by the iconic Mountain Jacket, this highly versatile rain shell sets the standard for everyday reliability. Engineered
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The classic trophy taker returns, with a vengeance! The MirrOlure Big Game Series 85M twitchbait isegendary for taking on big bruisers such as cobia, tarpon, jack crevalle, and monster snook. With itsarge, flashy mullet profile, this 5L sinker
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The Berkley Flicker Shad Shallow Crankbait is the higher-riding version of theegendary casting and trolling bait. Studies have shown that walleyes and other game fish will single out small shad even when they have other forage available to
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Boasting reduced weight without sacrificing durability or comfort, The North Face Terra Peak Hoodie is made for those who won'tet the forecast get in the way of their plans. This cutting-edge hoodie uses THERMOBALL™ 100% recycled poly
The Berkley Gulp! Saltwater Swimming Mullet draws strikes from pressured inshore fish with its natural body shape, hard-thumping curly tail, and water-activated scent dispersion. This bait shines when fished on a jig head and bounced across bottom for...
The Deps Cover Scat Soft Stick Bait revolutionizes weightless rig fishing, making it a top choice for anglers tackling heavy cover and vertical structures. With a high specific gravity and 40% salt content, this bait casts long and falls horizontally,...
When fish key in on surface action, the Yo-Zuri 3D Inshore Topknock Pencil delivers easy walk-the-dog action and a loud one-knock rattle. Unlike traditional pencil popper lures, it sits flat on the water rather than tail-down, making working with different...
Buckle up the Vida MIPS Helmet and lock in the VaporFit system to provide yourself with a dialed fit and all day comfort. As the temperatures change leave your glove on and either close or open the AirEvac system so you can stay focused on your riding.
The H8 Diver Crankbait drops into the strike zone fast-diving to 8-10 ft. on stealthy casts-and its small profile triggers attention from bass and walleye on tight structure. The loud rattle echoes through current or cover, and the wide, erratic wobble...
"What Our Gearhead® Experts Are Saying:""This is the parka I recommend when someone needs maximum warmth and real wet-weather protection. The DryVent shell keeps the down dry even in sleet, and the combo of down in the torso with synthetic in moisture-prone...
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The Strike King KVD Perfect Plastics Blade Minnow started out to be a great trailer. It ended up as a great all-around bait! This swimbait-style bait has an impressive action and profile that fish find irresistible. A segmented body and slender profi
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For the bass angler on a trophy quest, the Megabass Magdraft Freestyle Swimbait offers exciting possibilities. This bait has the realistic presence, quick head-shake, and hard-throbbing tail-thump of the original Magdraft, but is built to go
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Boasting reduced weight without sacrificing durability or comfort, The North Face Terra Peak Hoodie is made for those who won'tet the forecast get in the way of their plans. This cutting-edge hoodie uses THERMOBALL™ 100% recycled poly
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala CrushCity™ Customs Freeloader. This soft-plastic bait delivers an irresistible action to tempt game fish
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Theucky Craft Screw Pointer approaches bass with a subtle, rhythmic action similar to the Spy Bait technique made popular by the Japanese. A 3/8 oz. weight and compact body allows theure to be cast extra-long distances. A slow sinking action, pro
The Berkley Gulp! Ripple Mullet brings proven Gulp! scent dispersion and lifelike action to jigging applications for saltwater species like redfish, flounder, snook, and trout. Its aggressive ribbed body design creates turbulence and vibration when lifted,...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...