
The Strike King Tour Grade Fluorospin Jighead uses a willoweaf blade to produce tons of fish-attracting flash to your jigging setup. A 4-prong keeper holds soft plastics secured strike after strike. This Strike King jighead boasts an incre
The Yamamoto Hinge Minnow Soft Bait gives anglers a rolling baitfish action that triggers reaction bites from suspended largemouth, smallmouth, and spotted bass. Its hinged tail section creates a natural roll even on straight retrieves, while flanges...
Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action
The Great Lakes Finesse Hover Minnow excels when bass ignore everything else, gliding and darting like a panicked baitfish to trigger reaction bites. Perfect for Cindy Rig, Hover Strolling, Mid Strolling, and Moping, this soft bait's concave belly creates...
The Berkley Flicker Shad Jointed Crankbait is the aggressive-action version of theegendary casting and trolling bait. Studies have shown that walleyes and other game fish will single out small shad even when they have other forage availabl
Catchike a pro with the Strike King Tour Grade Rage Jighead. This jighead keeps your bait perfectly horizontal in the water column to give it a more natural swimming action. It features an ultrasharp medium-wire hook for better hookups. Th
"What Our Gearhead® Experts Are Saying:""I’ve worn the Wander Jogger 2. 0 for everything from long travel days to morning trail jogs. They're super lightweight, wick sweat like a champ, and the fit is relaxed without being sloppy. The zip pocket is...
The Dreamweaver Spin Doctor Flasher has become a Great Lakes trolling essential for anglers chasing salmon, trout, and other deep-water predators. Since its introduction in 2003, this full-rotation flasher has earned a reputation for consistent performance...
What Our Gearhead® Experts Are Saying: “These are a go-to summer short for movement-heavy days. They’re stretchy, breathable, and comfortable whether you’re hiking, climbing, or traveling. We do recommend sizing up if you’re between sizes, as...
Building our dream setup starts with the Specialized Tarmac SL8 Frameset, an aerodynamic machine with an incredible stiffness-to-weight ratio, optimal compliance in the saddle, and a race-proven geometry. The new nose cone, known as the Speed Sniffer,...
Delivering tons of flash, the Simon 3.5 Colorado Spinner Hex is a must-have for salmon anglers. Premium plating with 24k gold, 99.9% pure silver, and copper, this spinner also uses hyper UV and fluorescent paints to get the attention of migrating fis
The Buzz Bomb Spinnow Jigging Spoon fires reaction strikes when lake trout chase vertical flashes, salmon pin bait balls mid-column, and bass school on shad, using a hard-wire axle so the lure rotates fast on a consistent horizontal axis. The Triple Sonic...
When challenged with wary bass in high-pressure waters, the Berkley PowerBait MaxScent Flux-Gill earns the toughest bites with a superior combination of scent dispersion and technique-driven shape. A distinctive flux body design c
"What Our Gearhead® Experts Are Saying:""I reach for these more than any other pant I own—they’re light, they breathe well, and they never feel restrictive. I wear them on morning hikes, long drives, and lazy Sundays, and they somehow work for all...
One of the most exciting soft plastic baits out there, the Stanley Jigs Ribbit™ Frog produces heart-stopping moments on the water. Its patented-designegs and feet give theure a realistic kicking action when worked in stop-n-go fashion across
For those elusive fish, the Big Bite Baits Crappie Minnr with the regular tail is a must-have in your tackle box. Its 2-inch size provides remarkable action, whether you're casting and retrieving or jigging vertically. The Big Bite Crappie Minnr lure's...
Give any outfit extra joy with the Amanda Blu White Mother of Pearl Smiley Face Necklace. This Amanda Blu necklace displays a fun smiley face in the white mother-of-pearl pendant resting on a beautiful sterling silver-plated chain. It's the
The Rapala Ultra Light Rippin' Rap delivers big vibration in a compact profile, making it a go-to for chasing crappie, perch, and bass in both open water and through the ice. Its lipless, deep-belly body cuts through the water with a hard, vibrating action...
If you're targeting trout, crappie, or hoping to fill your stringer with a bunch of panfish, the Berkley PowerBait Pre-Rigged Atomic Teaser Jig is the bait that'll get them biting. Smaller profileooksike an easy meal. Cut tentac
The Buzz Bomb Jigging Spoon fires reaction strikes by throwing a sonic, wounded-baitfish vibration that draws salmon, trout, walleye, pike, and even bass in both salt and freshwater. The spoon works across depths, from deep rip-and-drop jigging for lake...
Lightweight and easily packable, the Arcadia II Rain Jacket provides on-the-go weather protection whether it be on our daily commute or during a hike. The Omni-Tech membrane works with a soft mesh lining to deliver comfortable breathability, while hook-and-loop...
The Great Lakes Finesse Hover Minnow excels when bass ignore everything else, gliding and darting like a panicked baitfish to trigger reaction bites. Perfect for Cindy Rig, Hover Strolling, Mid Strolling, and Moping, this soft bait's concave belly creates...
"What Our Gearhead® Experts Are Saying: ""This parka is amazingly warm for how light it feels. The blend of down and synthetic insulation really works—you stay warm even when the weather turns damp. The WindWall fabric cuts the wind completely, and...
The Missile Baits Chunky D bait features a thick, ribbed body that moves water effectively, creating vibration and subtle bubble trails as it's worked along the bottom. The cupped, flanged claws produce a lively kicking motion, making it a perfect soft...
The Saltwater Assassin Sea Shad Swimbait puts a proven 4 inch shad profile in your lineup, delivering steady paddle tail vibration that redfish, speckled trout, flounder, and snook track down across flats and marsh drains. A solid shad body gives the...