Competition ready and born to meet the demands of professional anglers, the Megabass Sonicside is a must-have addition to your tackle box this bass season. Designed to dominate cold water fishing, the Sonicside produces a silent, tight, high-pitch action...
Storm 360GT Searchbait Minnows are great for a variety of applications and are easy to use. These minnows mimic a distressed minnow that kicks wildly and rolls side to side. With a soft PVC body and big boot tail design, Searchbait minnows will bring...
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Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around itsinear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a differentook an
If looking as realistic as possible is the key to any soft bait's success then the Z-Man MinnowZ Soft Swimbait hits that nail right on the head. This swimbait is soft, durable, and designed to imitate one of the most lifelike swimming actions on the market...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
For targeting redfish, speckled trout, and snook in shallow grass flats and calm backwaters, the Yo-Zuri 3D Inshore Surface Minnow delivers a shallow-running, rolling action that triggers strikes in clear water. This 3 1/2 in., 3/8 oz. floating bait swims...
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Cast, jig,or troll a RonZures Big Game HD Jig to increase your chance of hooking up with tuna, grouper, cobia, Wels catfish, and many other 100-plus-lb. monsters of the deep. The unique HD swivel-eye design features a 500-lb. test Krok swi
The JYG Pro Mullyt Paddle Tail offers a lifelike presentation that fools predators like snook, striped bass, redfish, and even freshwater bass. Available in 4- and 5-inch sizes, this softbait features molded scales, fin detail, and a realistic eye that...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
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Ultimate finesse, balance, and precise casting weight! Rig up with our Bass Pro Shops Mean Eye Jighead, add the bait of your choice, andet its holographic eyes tempt strikes from your favorite species. Equipped with a strong wire bait keep
When you're looking for a crankbait that will draw all the attention, you need the Berkley Frittside Crankbait. Designed by the legendary crankbait angler David Fritts, this crankbait features a large, flat side profile that mimics a large number of baitfish....
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Any fish that feeds on minnows or crayfish will eagerly take a Johnson Swimming Paddletail Jig. Theifelike swimming action of its paddletail is irresistible to game fish and panfish alike, no matter how fast or slow the retrieve. Each bait comes pr
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The Cotton Cordell Pencil Popper is a super topwater bait for striper and big gamefish – so effective that even inexperienced anglers can catch fish with it. Designed to deliver super-long, accurate casts, the Pencil Popper's tail secti
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl T Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
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A breed apart, the Yamamoto Baits D-Shad is an attention-getting, soft plastic jerkbait with a streamlined body that produces a side-to-side twitching action. The tail, however, is thicker and heavier than the body. So on the retrieve, when you kill
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Crappie Monster Small Fry baits are roughly two inches long in various colors with the requisite thin wispy tails that entice movement and plump, glittery bodies that attract the crappie bite. This is a best-in-class soft plastic crappie lure that...
When chasing snapper, grouper, or striped bass with soft plastics, the JYG Pro Swym Jig Head - Size 7/0 provides a secure and durable connection that keeps baits performing naturally. A specially designed insert on the jig head pairs with a matching cavity...
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
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The JYG PRO FISHING SWYM Paddle Tail is injection molded for consistency and durability. A hook cavity makes this paddle-tail jig a breeze to rig, plus it won't get damaged while rigging. The triangular body and paddle tail team up to provide aifel
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl D Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
Storm WildEye Swim Shads are part of the 'Award Winning' WildEye line of softbaits featuring an array of fish catching colors and patterns. These lures also features Storm's I-Bolt System holographic WildEyes, high quality VMC needle point back hooks,...
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The Yakima Bait Maxi Jig is a pulsating maribou/Flashabou steelhead jig with an Owner 2X pre-sharpened hook. Itsil' Corky colored head and durable urethane UV finish adds fish-tempting appeal. Clean eyelet makes tying eas
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