
The Berkley Gulp! Saltwater Swimming Mullet draws strikes from pressured inshore fish with its natural body shape, hard-thumping curly tail, and water-activated scent dispersion. This bait shines when fished on a jig head and bounced across bottom for...
Stay in the strike zone longer with Widow Maker Painted Round Tungsten Jig Heads. These compact jigs sink fast thanks to their high-density tungsten construction, making them perfect for punching through current or reaching finicky panfish suspended in...
This Sparkle Braid consists of several strands of Mylar knitted into a cordlike material and is great for ribbing, wing casings and adding attention-getting flash to your flies. White River Fly Shop Sparkle Braid is the main ingredient for t
Hawken Marabou Series AeroJigs are designed for salmon or steelhead in any water conditions. These jigs are made using Gamakatsu hooks which are customized with 1/0 wire to ensure superb strength. The heads are powder-painted to ensure a bulletproof,...
Fish a swimbait built toast! Catch Co. Mike Bucca's Baby Bullshad Swimbait offers theively action you'd expect from a high-quality swimbait, except this one's made from rugged ABS plastic instead of poured resin. Sized for all-around att
The Silver Horde Cut Plug delivers a consistent roll and hard vibration that triggers aggressive strikes while trolling for salmon in saltwater and large river systems. Molded from high-impact plastic, this trolling plug holds up under pressure and stays...
A highly developed finesse swimbait, the X Zoneures Pro Series Mini Swammer Swimbait boasts soft, curved, ribbed sides as well as a unique 3-D paddle tail with a compact, keel-shaped body that createsifelike movement and enticing action.
The Berkley Gulp! Ripple Mullet brings proven Gulp! scent dispersion and lifelike action to jigging applications for saltwater species like redfish, flounder, snook, and trout. Its aggressive ribbed body design creates turbulence and vibration when lifted,...
Saltwater gamefish have a hard time passing on Berkley's proven Gulp! Alive! Saltwater Swimming Mullet baits. In addition to theifelike detail and irresistible swimming tail action, these Swimming Mullet baits ''reside'' in Berkle
Hawken Marabou Series AeroJigs are designed for salmon or steelhead in any water conditions. These jigs are made using Gamakatsu hooks which are customized with 1/0 wire to ensure superb strength. The heads are powder-painted to ensure a bulletproof,...
When bass lock onto small baitfish, the NetBait HexTek Eko Shad perfectly combines subtle movement and lifelike realism. Whether you're finessing drop shot baits for bass in deep water or slow-rolling its swimbait profile on a jighead, the tapered beaver...
Bass anglers everywhere trust the Yamamoto Original Senko Worm to put fish in the boat when nothing else will. This legendary soft plastic features a ribbed stick-style body with an egg sac midsection, packed with salt for the perfect sink rate and subtle...
"What Our Gearhead® Experts Are Saying: ""I grab this jacket when rain is steady but I still want to keep moving. It blocks wind and rain reliably, and the mesh lining helps it breathe better than a basic shell when the trail gets steep. It’s simple,...
Trigger explosive blowups from bass, pike, and other surface feeders with the Yo-Zuri Pro Popper, a 3/8 oz. topwater bait that combines a loud splash with cast-ready weight transfer. An internal tungsten and magnet system shifts during the cast for long,...
If you've never dropshotted a jerkbait, now's the time. The Strike King 3X Baby Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X B
With its reliable waterproof protection and unmatched warmth, the Marmot Refuge Insulated Jacket is our go-to for cold mid-winter days at the resort. The Marmot NanoPro fabric, which features post-consumer recycled polyester, is durable and breathable,...
Berkley PowerBait Power Grubs were designed for bass, but have been extremely effective with other species of fish such as walleye and panfish. These grubs feature a small, tapered profile with a curly tail that provides a fluttering action on the descent....
The Nomad Design Live Ops Spectre Minnow Mirage X Softbait combines advanced features with a lifelike presentation that attracts fish in all conditions. Its Internal Foil System reflects light in a way that mimics the natural shimmer of baitfish, while...
Perfect for hunters who treasure time spent in the timber, the BURLEBO Pearl Snap Performance Whitetail Deer Polo prioritizes everyday comfort while keeping sporting tradition front and center. The brand's best-selling performance material f
Crappie, bass, and bluegillove to inhale our Bass Pro Shops Crappie Maxx Squirmin' Squirt. Its soft, hollow body and fine, undulating tentacles make the Squirt dart through the waterike a real minnow. Plus, it's salt-impregnated
The Strike King Spotlight Shim-E Minnow epitomizes modern versatility and performance in a soft-plastic bait. The sleek minnow profile with flared belly ribs creates irresistible Shim-E motion on the fall, a proven trigger for hungry predato
Finally, a smallmouth-sized football head with a hook that can overpower the toughest fish in theake. The Greatakes Finesse Stealth Football Jighead pairs perfectly with just about any of your favorite softbaits, and is molded onto a supersharp G
Walk easy and cut hard. That's the concept behind the Megabass Dog-X Diamante Rattling Surfaceure, the exciting hardbait that's pushing the boundaries of topwater performance. It comes equipped with aoud rattle to extend its drawing power, even i
The Tsunami Holographic Swim Shad is designed to trigger fast, hard strikes! This tough soft bait features aively soft-vinyl body with an ultra-realistic holographic foil core and 3D eyes, to pull predators in from all directions. Itsife
The D.O.A.ures Bait Buster Shallow Runner isn't pretty, but it definitely catches fish – often when nothing else will. Pre-weighted, with a single upright hook, it delivers a medium sink rate, which allows the Shallow Runner