The Storm Deep Jr. ThunderStick MadFlash features a deep diving lip, traditional colors and finishes plus UV Bright finishes, 3D holographic eyes and external scale pattern even the baitfish can't tell it's a lure. All species of fish will devour this...
Rapala Original Jointed Minnows get the undivided attention of otherwise disinterested gamefish with a slight exaggeration of the unique Rapala baitfish-in-distress swimming action. This articulated, or broken-back bait, can be fished top-to-bottom. Swimming...
The WalleyeX Ripper Lipless Crankbait targets walleye, perch, smallmouth, and pike when fish hug bottom or roam basins, giving anglers a hard-thumping bait that works for long casts in open water and controlled lifts through the ice. The lipless profile...
The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...
The Do-It Silicone Tabs - Fire Tip Series let lure makers create custom silicone skirts with bold color transitions that stand out underwater. Each tab measures 5 inches long and 3/4 of an inch wide with 22 strands, providing smooth movement and natural...
The WalleyeX XSlab Jigging Spoon targets walleye, perch, and lake trout when fish feed tight to the bottom and react to a fast drop followed by a controlled flutter. At 2.5 inches and 1 oz., this lead jigging spoon falls quickly, then kicks into a sharp,...
Since 1934, no one has ruled the world of eggs quite like Pautzke. In every stream and river around the world, anglers are reeling in their trophy Trout, Salmon, or Steelhead, using Pautzke eggs. And this legendary line up just got a little better with...
The Robolize Mercurial Sinking Beads are ideal for low and clear water conditions, designed to be suspended under a bobber like a jig without dragging along the bottom. These beads free-slide effortlessly on your line without pegging but can still be...
Pautzke Fire Worms Soft Bait are scented treats to use for panfish, trout, steelhead, and salmon. These multi-species worms are about 2 3/4 inches long and available in several colors in one scent - garlic! Trout possess a sharp sense of smell, and the...
The Booyah Micro Pond Magic spinnerbaits are designed for fishing big lakes, ponds, or streams. These spinnerbaits weigh just 1/8 oz., making them extremely light and versatile. The 'R' bend wire allows them to run true and produce incredible amounts...
The Strike King Bitsy Spinner is a modern twist on an old favorite fishing lure. The ultra-soft hackle feather tail of this in line spinner lure keeps its shape, resulting in a lively presentation and realistic action that lasts the lifetime of the Bitsy...
Pautzke Fire Eggs Soft Bait answers the question about what the fish are biting! Fire Eggs affordably mimic the natural trout, steelhead, and salmon eggs each species devour when given a chance. Using Dad Pautzke's world famous egg science and garlic...
The Z-Man ChatterBait JackHammer features a never before seen design that makes the lure vibrate and create an erratic, side-to-side motion. Its signature flat-bottom and low center of gravity head, combined with a thin stainless steel blade, allows the...
The Salmo Walleye Pro Shad Swimbait has proven itself as a bait that can bring in the catch! The walleye swimbait comes in vivid, extremely detailed UV colors and incredible features designed specifically for targeting walleye that draw attention. The...
When bass and walleye lurk in thick wood, timber, or rocky pockets, the 1.5' Square Bill Heavy Cover Crankbait excels at provoking reaction strikes. This rugged square-bill lure mimics the forage found along docks, laydowns, and breaklines, and its deflective...
The VMC Bladed Bull Spoon triggers aggressive strikes with its erratic, wounded baitfish action, mimicking distressed prey to draw in predator fish. Designed for anglers who must reach the strike zone fast, this lure's rapid-sinking design ensures you're...
The Strike King Bitsy Chickin brings big topwater action in a compact 2.5-inch, 5/16-ounce body that draws explosive strikes from bass, smallmouth, and other aggressive surface feeders. This bite-sized plopper uses a steel tail to create consistent disturbance...
At three inches in length, the Z-Man Baby GOAT Soft Bait is the smallest in this series, but it packs a wallop where it counts! Made from the incredibly durable and non-toxic buoyant ElaZtech material, like other Z-Man soft plastic products, the Baby...
To perfectly emulate the S-shaped swimming motion of an eel, the Savage Gear Prerigged 3D Real Eel is engineered using a 3D scan of a real eel with an ultra-slow kicking tail. Smaller sizes work great for bass, snook, and other gamefish, while the larger...
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
The Fishing Addiction Gear Jumbo Fly Rig gives perch, crappie, and white bass anglers a proven double-dropper setup that increases hookups and puts more fish in the bucket. Hand-tied with precision on size 2 Mustad hooks, this rig allows anglers to present...
The Berkley PowerBait Power Vibe delivers a long casting reach and fast sink rate, letting anglers cover more water when targeting bass, walleye, or pike in depths from 2 to 40 feet. Its strong vibration transmits through the rod for immediate feedback,...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...