Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
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Wherever crappies swim, you can entice them to bite with Pautzke Crappie Fire Balls. These brightly colored, "soft but satisfying"ittle eggs are specially formulated for crappie, slowly releasing a strong scent into the water
Dreamweaver TripZ Divers allow anglers to target specific depth ranges when trolling. These divers feature a patented release, so you fight the fish and not the diver during the retrieve. This feature also aids when changing out lures. The release is...
The Mepps Syclops Spoon is a go-to lure for anglers targeting everything from panfish to trophy northern pike. Designed for unmatched versatility, this spoon excels in casting, trolling at various speeds, and even vertical jigging, making it a year-round...
The WalleyeX XShad Crankbait puts aggressive vibration and sound to work when walleye, smallmouth, and pike track baits by feel as much as sight, making it a strong choice for pulling crankbaits along breaklines, over flats, or through stained water....
The Heron Eco Dry likes to diversify its sends, giving us smooth handling and soft catches from icefalls to landmarks. 100% free of PFCs, this rope's dry finish aligns with our earth-friendly ethos while still giving us the same durability, water-repellency,...
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The Patina Products Mardi Gras Fire Pit celebrates the great state ofouisiana and its rich traditions. When youight a bonfire, the pit's cutout shapes fill with firelight to revealouisiana, a fleur deis, a crawfish, and more. Get a closeroo
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Show your school pride and enjoy a summer marshmallow roast with the Patina Collegiate Fire Pit. The steel fire pit boasts a rust patina finish thatooks great, while your school'sogoeaves no doubt about your allegiance. Included grill means you
Designed to keep you warm on long winter rides, the Defend Pro Fire Glove features a low-profile fit and water-resistant materials. The DWR treatment sheds water and works to keep your gloves clean and dry while the waterproof Clarino leather palm maintains...
Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
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The Astral V-Eight 4.0ife Jacket sets the new standard for ventilated paddling comfort. Patented AireScape technology with 4 front vents keeps air flowing to reduce heat and sweat. The Contoured Fit™ features supersoft Gaia&a
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Show your school pride and enjoy a summer marshmallow roast with the Patina Collegiate Fire Pit. The steel fire pit boasts a rust patina finish thatooks great, while your school'sogoeaves no doubt about your allegiance. Included grill means you
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Refined on the water and shaped by tournament demands, the Yamamato Baits Yama Bug represents the best in pro-angler design. It reflects exactly what Yamamato pros wanted most in the ultimate creature bait. Every contour benefits from angler insight,
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Show your school pride and enjoy a summer marshmallow roast with the Patina Collegiate Fire Pit. The steel fire pit boasts a rust patina finish thatooks great, while your school'sogoeaves no doubt about your allegiance. Included grill means you
When fall and winter roll around, the last thing we want to do is hang up our bikes until spring. With the Fox Racing Ranger Fire Jacket, we can continue to shred the trails in comfort. Featuring a waterproof and breathable 3-layer fabric and backed with...
The Bandit 300 Series Crankbait dives to 12 feet, where those bass and crappie eating machines hang. Run these high gloss finished Bandit 300 Series cranks through the water columns and let the color variety and wobbling action do their thing! A Bandit...
The Pautzke Fire Craw is a 1-inch soft plastic designed to mimic juvenile crawfish, a key food source for bass, crappie, perch, walleye, and trout. Its lifelike movement excels when jigged, twitched, drop-shotted, or drifted, while the durable, non-scented...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
Pautzke Fire Minnows are 2.5-inch plastic minnows designed to catch all freshwater species. These non-scented baits are versatile - you can use them for twitching, jigging, ice fishing, dead drifting, drop-shotting, and more. Each package contains 10...
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The VMC Tungsten Moon Eye Jighead delivers the increased control of aspirin-shaped heads and adds the hardness and high density of tungsten. Embedded 3D holographic eyes create superb realism few fish will pass up, while the supersharp hook
Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to Hot Shot-style lures, with a compact body and deep-diving bill, but they feature what...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
The Fox Racing Defend Fire Pants are the perfect pants for riding in the shoulder seasons. Featuring a lightweight four-way stretch fabric for excellent mobility paired with a Polartec Alpha fleece lining, the Fox Racing Defend Fire Pants are warm, move...
The River2Sea Whopper Plopper was thought up by the famous Larry Dahlberg to be a musky fishing masterpiece. The Whopper Plopper's focal point is the pliable tail that spins on its harness creating vibrations that drive muskies crazy. This lure is built...