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Hardy construction,ifelike eyes, and ultra sharp hooks make the Strike King 3XD Series Pro-Model Crankbait a go-toure for all bassin' situations, and the colors are hard to beat—there's a pattern to match any type of forage
ADK Custom Jigs Ice Fluke Plastic Soft Baits are tiny 3/4 inch long soft plastics with finesse fishing written all over them. The Ice Fluke soft bait gives enough of a ribbed body to affix to a jig head before transitioning abruptly to a thin round appendage...
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
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Easy to use and super ducky, the Echo Calls DRT Double Reed Duck Call delivers great duck sound for both beginners and seasoned callers. Great for medium to close up calling, this design is an excellent finishing call in timber with its ability to ge
The Cotton Cordell Pencil Popper earns its place in every surf bag by delivering explosive topwater strikes from striped bass, largemouth, redfish, and musky. Its weighted tail enhances casting distance and creates a pronounced tail-down posture, producing...
"What Our Gearhead® Experts Are Saying:""I grabbed this for a young skier in my family, and it’s been a solid cold-weather layer. The insulation is warm without being bulky, and the Outgrown cuffs are a lifesaver—kids grow fast, and this actually...
The Yo-Zuri Rattl'N Vibe is a classic lipless crankbait engineered for maximum performance, featuring internal stainless-steel balls that deliver a loud, fish-calling rattle and enhance long-distance casting. Its perfectly balanced design produces a natural...
"What Our Gearhead® Experts Are Saying:""This jacket is my go-to for chilly days. The insulation is so unique: part recycled down, and part plant-based.""The Women's Ares Jacket combines lightweight warmth with eco-conscious design for adventures both...
For those elusive fish, the Big Bite Baits Crappie Minnr with the regular tail is a must-have in your tackle box. Its 2-inch size provides remarkable action, whether you're casting and retrieving or jigging vertically. The Big Bite Crappie Minnr lure's...
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It may not be pretty, but when a slot red or slob bluefish inhales your D.O.A.™ Bait Buster Deep Runner, it's suddenly one of the best-looking baits ever to come out of your tacklebox. Despite its clunkyook, the Bait Buster is a fish-catching
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Thanks to the prominent flattened sides, the Billewis Scope Stik™ Suspending Jerkbait shows up so well on a forward-facing sonar it practically waves at you on the screen. Add in theively multidirectional action and the Scope Stik becomes on
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A proven fish catcher using a variety of methods, Kalin'sunker Grubs work magic with retrieves ranging from syrupy slow to frisky fast. Specially formulated plastic remains super soft and durable in cold water temperatures. Proven effective using v
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The P-Line Angry Eye Predator Jointed Minnow can be cast or trolled, delivering an erratic action that mimics wounded baitfish. This diving minnow runs between 2'-7', or it can be used with a slow retrieve and high rod tip to work the surfac
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
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Extremely productive and durable, the Berkley Saltwater Gulp! Swimming Mullet offers undulating tail action and aifelike texture that's irresistible to many inshore species.oaded with Gulp! attractant, this Berkley bait releases
The Hawken Shad Dart Jig Head series stands out among any shad jig anywhere! The ice fishing jig heads rival the brightest colors, and every Hawken Outdoors Fishing shad head jig receives a nearly bulletproof scent-free finish hand painted with a proprietary...
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Pearl Chenille is a strong and dense fly tying material that incorporates bristled pearl mylar. This versatile Pearl Chenille from Wapsi is perfect for body-winding when a flashier fly appearance is desired. 10 feet per package. Strong and d
"What Our Gearhead® Experts Are Saying:""I love how the Falcn blends aero speed with a surprisingly low weight, making it feel quick on climbs and stable on descents. The geometry puts me in an aggressive but balanced position, and the extra tire clearance...
Hareline Dubbin Ice Dub Minnow Back Shimmer Fringe gives streamer and baitfish patterns a natural light-to-dark color transition that adds depth, motion, and contrast when trout, bass, pike, and saltwater species track prey. This shimmer fringe features...
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Field-tested for optimum inshore performance! Our Offshore Angler™ XPS Soft Salty Shad is perfect on a jighead—its pronounced paddle-tail action really brings the big 'uns in! Or, for a change of pace, try it out on a spinnerbait f
The Bill Lewis Scope Stik Suspending Jerkbait was drawn up with flattened sides and an in-your-face action for easier detection on forward-facing sonar. The design is heralded as a game-changer for seeing your bait (and the bite!) at longer distances....
The X Zone Lures Stealth Finesse Series Stealth Minnow delivers lifelike action and neutral buoyancy for precision fishing with drop shot baits. This 2.75-inch bait is infused with real minnow scent and features a soft plastic blend that keeps it suspended...
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