The JB Lures Gem-N-Eye Hologram Series Jig pairs a reflective flash-foil finish with glow paint for unmatched visibility and realism in the water. The Gem N Eye is JB Lures' #1 ice fishing lure, and the Hologram Series takes the flutter jig to a new level....
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Looks, tastes, feels ALIVE! Ultra-realistic, biodegradable Berkley Gulp! Alive! Minnows actually ''live'' in a high-octane Gulp! solution, so they absorb up to 20% more attractant. That's 20% more scent and taste, and more reason fo
"What Our Gearhead® Experts Are Saying:""I have been recommending the Koko Ski Poles to skiers looking for a dependable everyday setup that does not break the bank or require any fuss. The 5083 aluminum shaft feels solid and consistent underhand, and...
Wapsi Midge Flash is a finer, shorter twisted Mylar material tailored for tying the smallest flies, giving tiers the ability to add subtle flash without overwhelming delicate patterns. Perfect for midges, Griffith's Gnats, and small nymphs, this flash...
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Add both bulk and pizzazz to your spinnerbait or bladed jig with the Zoom Split Tail Trailer. Its solid body helps slow the fall, while the supple twin tentacles add undulating movement that encourages bass to inhale with gusto. That healthy dollop o
"What Our Gearhead® Experts Are Saying:""I wear the Lightweight Flannel year-round—it’s soft, airy, and looks sharp without feeling stuffy. The viscose blend gives it a breezy drape that layers effortlessly, and it’s perfect for everything from...
"What Our Gearhead® Experts Are Saying:""I love the Strollbridge Hooded Vest for chilly days when I don’t want a full jacket. The down insulation is super warm, and the hood plus waist cinch make it easy to keep the cold out. It’s become my favorite...
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Many tournament-winning crappie anglers credit Charlie Brewer's Crappie Slider Grub as the main reason for their success. The chunky ribbed body, vibrant colors, and miniature paddle tail offer theook and action needed to persuade big slabs to take
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala CrushCity™ Customs Freeloader. This soft-plastic bait delivers an irresistible action to tempt game fish
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through th
The Megabass Vision Oneten Silent provides jerkbait anglers with a lure that is ready to attack from any position. This lure has a nose-down profile that offers deadly stealth with an unstoppable performance. The Vision Oneten Silent gives off a lifelike...
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through th
The Megabass Vision Oneten Plus 1 suspending jerkbait dives to nine feet, making it a go-to for targeting smallmouth and largemouth bass on lakes, reservoirs, and river systems where fish hold just off structure or suspended over points. Its patented...
"What Our Gearhead® Experts Are Saying: ""This jacket punches above its weight. The recycled down has great loft, it blocks wind surprisingly well, and the recycled nylon shell feels tough without being heavy. It’s perfect for everyday winter use—warm,...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
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Off the beach or jetty, or out over a reef, the Vudu Mullet Swimbait is a big fish magnet. Its realistic profile and paint job are intensified by its incredibly supple swimming motion: the multi-jointed body and swishing tail section create an inviti
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Combine a natural scent and taste, aifelike body and fish-shaped head and curly tail for flickering and fluttering action, and you have a deadly new super bait. Berkley's Gulp! Minnow Grub incorporates Berkley's innovative Gulp! f
The Clam CPT Niku Twitch Fly is a 1.25-inch soft plastic lure designed to mimic the mayfly larvae, one of the most common underwater food sources. Perfect as an ice fishing jig or for open water, its lifelike profile features multiple appendages that...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
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Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
The Arcadia II Rain Jacket from Columbia is lightweight and easy to pack, providing our little ones with on-the-go weather protection from the bus stop to the trail. The Omni-Tech membrane works with a soft mesh lining to deliver comfortable breathability...
All Crappie Killer Marabou Jigs are powder-coated and oven cured to prevent chipping. Feel free to toss this marabou crappie jig and hop it around stumps and under docks without fear of damaging the heads. All Crappie Killer marabou crappie jigs are individually...
For targeting redfish, speckled trout, and snook in shallow grass flats and calm backwaters, the Yo-Zuri 3D Inshore Surface Minnow delivers a shallow-running, rolling action that triggers strikes in clear water. This 3 1/2 in., 3/8 oz. floating bait swims...
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The Hot Spot Apex Salmon Killer doesn't promise you a world record, but it might tip the odds in your favor if one swims near your boat. This unique spoon has proven itself many times over, becoming the top-selling ocean salmon spoon on the