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Seeing is barely believing when you first drop a Reef Runner Flash Shad into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. Thisipless crankbait is configured with a
The Z-Man Shadtron LT Swimbait's wedge-shaped tail effectively mimics the natural movement of a shad, attracting strikes even during slow retrieves. This 4.5-inch soft swimbait features an innovative over/under line-through harness, enabling anglers to...
The Big Bite Baits LS Football Jig gives bottom-contact anglers a reliable option for dragging through rocky structure and debris when targeting largemouth and smallmouth bass. Outfitted with a premium 5/0 Mustad black nickel hook, this jig holds trailers...
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
The Clam CPT Tikka Flash PT is a versatile mini crankbait-style jigging lure that targets panfish like bluegill, crappie, perch, and even trout. This environmentally friendly zinc alloy lure imitates a horizontal swimming minnow with lifelike features...
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Count on theifelike head and realistic baitfish-inspired profile of the Bass Assassin Jighead to catch the attention of hungryargemouth in an instant. Mustad needlepoint, wide-gap black-nickel hook delivers solid hooksets. Ideal
The Bill Lewis Rat-L-Trap for bass collection offers an outstanding combination of durability and natural forage patterns for a realistic-looking 1/2 oz. lure with something extra. The Rat-L-Trap lure also instigates excitement among predators through...
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
The Strike King Sexy Bug gives bass anglers a creature bait with a ribbed, cuffed body that triggers reaction strikes even in tough fishing conditions. Its unique profile enhances water movement, producing a distinctive falling action that mimics natural...
Setting new performance standards for castability, Seaguar Smackdown Braid is made with eight ultra-thin, micro-weave strands for a tight, round profile. The round profile and thin diameter allows you to put more line on your reel while creating less...
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Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
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Perfect for casting or trolling, the P-Line Flash Striper Jig is dynamite on striped bass and shallow-water rockfish. A curly tail covered with a skirt provides action and flash that big fish can't resist. This P-Line jig is finished with a
The Yakima Bait Big Al's Fish Flash stands out with its unique design that provokes strikes from predatory fish. The inline spinning flasher's UV injection molded bodies reflect light and create vibrations that mimic a school of fleeing baitfish. This...
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There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
Setting new performance standards for castability, Seaguar Smackdown Braid is made with eight ultra-thin, micro-weave strands for a tight, round profile. The round profile and thin diameter allows you to put more line on your reel while creating less...
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Outsmart fish during challenging conditions using the Strike King Sexy Bug. This soft bait's enticing design draws strikes when waters run calm or fish show hesitation, turning quiet moments into opportunities. A ribbed and cuffed body boost
The Dead End Detroiter Jig Heads are made for the Detroit River's legendary spring walleye run, where fish are moving fast, and your jig needs to stay in the strike zone. A weight-forward design keeps them stable in heavy current, while epoxied 3D eyes...
The BOOYAH Flash Point Jr. Jerkbait combines flash, sound, and action to pull aggressive strikes from pressured bass in clear or stained water. It dives to 4 feet with a cast-stabilizing weight-transfer system and suspends at a slight angle, twitching...
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
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A must-have for avid swimmers, the Cressi Flash Swim Goggles are ideal for recreational and competition swimming, both indoors and out! These adult swim goggles are characterized by an elastic nose bridge, which allows for perfect adaptabili
Rapala Shad Raps are the standard all other cranks are measured by. Shad rap lures closely resemble the sizes, actions, and colors of common baitfish and forage found worldwide. With a premium balsa wood construction, these lures are equally effective...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
Wapsi Krystal Flash is a versatile fly tying material that brings sparkle and lifelike movement to patterns targeting trout, steelhead, salmon, bass, and saltwater species. Its fine synthetic fibers catch light from every angle, making it a staple for...
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Fitted with an EChip™ that gives off a tiny electrical pulse with every tail kick of the flasher, the Pro-Troll ProChip Flasher adds deadly ionic attraction to your hootchie or squid. The bottom is embossed in silver, while the top is f