Addicted Fishing Soft Beads, manufactured by Mad River Manufacturing, give salmon and steelhead anglers a lifelike presentation that holds up to repeated casts and hard strikes. Made from durable soft plastic, these beads mimic the natural look and feel...
Berkley MaxScent Flux-Gill targets pressured bass when subtle movement and scent control the bite, from mid-strolling over suspended fish to dead-sticking along docks or free-rigging deeper breaks. Its unique flow-through "Flux" rooted design channels...
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
Hit midrange water with hard twitches and extended casts using the Yo-Zuri Pro 110 Jerkbait, a 1/2 oz. slow-floating lure that targets smallmouth and largemouth bass in the 5-7 ft. zone. The tungsten X magnet weight transfer system shifts during the cast...
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Howard's Narelle Waterproof Pearl Silver Bracelet Set delivers aayeredook you can show off anywhere! Waterproof stainless steel plating is made with a specialized PVD technique to ensure the bracelets can stand up to aife in and around
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Bassmaster Classic champuke Clausen's ideals are evident in every aspect of the Z-Man SlingBladeZ™ Double Willow Spinnerbait. His familiarity with fishing for bass in gin-clearakes forced a sharp focus on details, resulting
A Rapala CrushCity Cleanup Craw comes from the mind of 2019 Major League Fishing world champion Jacob Wheeler, like all CrushCity soft baits. Wheeler's dream craw bait is 3.5' long with claws that provide tight-kicking action. The CrushCity crawfish bait...
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For unbelievable action on a steady retrieve, hang a Z-Man Swimmin' Trout Trick™ on your favorite jighead and toss it past tailing reds or obvious sea trout ambush points. At any retrieve speed, the ribbed belly and unique curved paddle
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Yakima Bait Mulkey Spinner Blades send out flash and vibrationike a feeding beacon. Their size perfectly pairs with rotating flashers on your trolling rig. Flat facets stamped into the blades creates a strobe-like reflection for superior a
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Designed for rapid, intense vibration, the Z-Man Willowvibe Rapid-Vibration Bladed Jighead has the performance you crave. This Z-Man jighead sports a willow-leaf-shaped, hardened stainless steel blade for great effectiveness and durability.
"What Our Gearhead® Experts Are Saying:""This is the tee I throw on for early trail runs or post-hike hangs. The FlashDry-XD™ fabric pulls sweat fast and dries even faster, and the bit of elastane gives it just enough flex to move with me. It’s lightweight...
The Yamamoto Shad Shape Swimmer combines finesse action with a realistic profile to target bass in even the most demanding conditions. This Yamamoto swimbait, made with high-quality materials and available in 3 sizes (3.2', 3.7', and 4.2'), delivers lifelike...
The Zoom Super Fluke is the perfect addition to your tackle box when bass fishing. Available in 5 1/4' and 6' sizes, the deep belly causes this Super Fluke fishing lure to dart, glide, and knuckleball through the water and features a hook slot for easy...
The Megabass Magdraft Swimbait is a sure way to land some big fish. Inside, Megabass Swimbaits wrap around a harness that prevents tears to the soft plastic swimbait body, plus an internal magnet hides the unnatural profile of the underbelly treble hook....
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala CrushCity™ Customs Freeloader. This soft-plastic bait delivers an irresistible action to tempt game fish
If looking as realistic as possible is the key to any soft bait's success then the Z-Man MinnowZ Soft Swimbait hits that nail right on the head. This swimbait is soft, durable, and designed to imitate one of the most lifelike swimming actions on the market...
"What Our Gearhead® Experts Are Saying:""I've skied the Black Pearl 88 Skis all over the mountain, from tight bump runs to open groomers, and the lighter build made quick direction changes feel almost effortless. The women's specific Titanal laminate...
For targeting redfish, speckled trout, and snook in shallow grass flats and calm backwaters, the Yo-Zuri 3D Inshore Surface Minnow delivers a shallow-running, rolling action that triggers strikes in clear water. This 3 1/2 in., 3/8 oz. floating bait swims...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
Wapsi Sparkle Braid adds flash, durability, and body to a wide range of patterns, from trout muddlers to salmon, steelhead, and saltwater flies. Made of several strands of mylar knitted into a cord-like ribbon, this versatile material is a staple for...
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Crafted for premium casting performance andifelike vertical presentations, the Berkley Fusion19™ Hybrid Jighead shakes up the status quo and gets the big strikes you'reooking for. This Berkley jighead features 3D eyes and high-defin
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize th
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Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
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Vance's Tackle Dodger gives any streamer or bait a workout with action that really gets the attention of fish in the area. It consistently flashes back and forth, making your bait zig-zag behind it. Can be used with or without a rudder; attach a keel
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Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action