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The Walleye Nation Death Rig Jig combines the irresistibleive-bait action of a death rig, the precise control of a jighead, the whirr and flash of a prop blade, and the positive hooking power of Double Trouble hooks. Deadly on walleye in any water;
Character Lures Kraken dives with the hard-pulling action salmon and steelhead anglers expect when backtrolling plugs or flatlining through deep runs. Modeled after classic Heddon Tadpolly-style crankbaits, this east coast favorite features a wide, flat...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
The Sufix 832 Advanced Ice Braid is hands-down the strongest and most durable small diameter ice braid around. This line combines GORE Performance Fibers and high-modulus polyethylene (HMPE) fibers into 32 weaves per inch, for an impressively strong line...
The Z-Man GOAT Soft Bait is the middle-sized version in this series at 3 3/4 inches long and can take a beating strike after strike. Made from the incredibly durable, naturally buoyant, and non-toxic soft plastic ElaZtech material as other Z-Man products,...
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
When trout turn selective in lakes, ponds, and stocked streams, Pautzke Fire Bait delivers a proven edge for anglers targeting rainbow, brown, and brook trout. This UV-enhanced dough bait releases scent and flavor steadily, holding fish in the strike...
The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concave blade design creates intense vibration and flash, while the marabou teaser tail adds lifelike movement...
The VMC Tingler Spoon brings a wide, fluttering action to the ice that's deadly on walleye, perch, and crappie. Its curved body and V-shaped design create an unmatched wobble that mimics the flash and fall of a dying baitfish, triggering strikes from...
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River fishermenove aspirin-head jigs because they're easier to work in current. The VMC Neon Moon Eye Jighead adds even more control, with embedded 3D holographic eyes that add superb realism without protruding into the current. This well-
The Cotton Cordell Ripplin' Red Fin is an old reliable to many anglers who have used this standard over the years. The Ripplin' Red Fin can dive to three feet with a wobble or side-to-side twitching action that fish find hard to resist. If you chase walleye...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...
The Z-Man Big Ballerz Soft Bait gives inshore anglers a 4-inch profile that mimics mullet and other coastal forage with lifelike action and standout durability. The bait's realistic shape, ball-style tail, and segmented body combine with V-shaped ridges...
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
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Designed to be used behind the DB Structure Head, the Strike King Rage Bug catches fish using a variety of methods, including as a flipping or creature bait. Flanges on the Rage Bug produce consistent, subtle action even at very slow speeds.
Durable all-weather synthetic stock. Nitro Piston tech. QuietFire sound suppression tech. Rifled steel barrel. Adjustable two-stage trigger. 1200 fps. 4x32mm scope.
The Pautzke Premium Fire Floats combine high visibility and stealth to help you detect even the slightest trout bites. These two-toned trout floats feature a bright top for easy tracking and a black bottom to avoid spooking fish. Lightweight yet durable,...
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Pautzke Fire Ballsook, smell and tasteike real eggs because they're made with pure salmon egg juice. It's why trout, steelhead, and panfish willingly slurp them up, yet unlike the real thing, Fire Balls have a tougher skin that allows th
The Death Roe Scented Soft Beads beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available in nontransparent and transparent colors. The attention...
Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....
Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...
The Umpqua Jungle Junkie in Fire Tiger, Size 4/0, brings a commanding presence to the water that's ideal for large, territorial predators. This oversized fly pushes water and moves with an erratic, wounded baitfish motion that draws immediate attention....
The Megabass BFS SR-X Griffon is a smaller version of the popular Japanese crankbait. This finesse bait, produced from Megabass designer Yuki Ito's hand-carved original, is perfect for rocky structures and challenging bites in the shallows. Its round...
Worden's Original Flatfish lures have been catching fish for over 50 years. No matter where you are fishing, or what you are fishing for, the Flatfish will simply catch fish. These lures are not copies, they are the original Charlie Helin design. Original...