A War Eagle Skirt Replacement brings your favorite old spinnerbaits back to life with several popular War Eagle custom skirt colors! You can dress any spinnerbait, buzzbait, or bladed jig in War Eagle replacement skirts. The versatile skirt colors have...
The Yo-Zuri 3DB Jerkbait 90 is 3 1/2 inches of vibrant bass-catching motion and flash! The flat-sided minnow-shaped 3DB Jerkbait 90 incorporates Wave Motion Technology on the underside, ribbed to create a disturbance as you retrieve in the 'stop-and-go'...
Berkley Gulp! Minnow Grubs are flickering, fluttering, frenzy inducing morsels that tantalize any fish. These Gulp! Minnow Grubs are tasty treats on jigs, drop shots, and live bait rigs. Through technology exclusive to Berkley, Gulp! releases scent 400Xmore...
PK Lures Predator Spoons features an innovative spoon and blade combination to attract perch, bluegill, crappie, trout, and many other fish. As the lure moves through the water, the bright blade flashes and smacks against the spoon creating noise and...
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Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
Eagle Claw Ball Jig Heads give freshwater anglers a reliable choice for targeting multiple species, including walleye, bass, and panfish, with soft plastics or live bait. The round head design provides a balanced fall and consistent swimming action, while...
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Tournament weigh-ins across the country have confirmed the fish-catching effectiveness of the Bomber Flat A Crankbait for more than 20 years.ike magic, this premier flat-sidedure wiggles its way right into big bites, time and again. The
The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...
The Rapala CrushCity Mooch Minnow combines the subtle glide of a minnow-style bait with the versatility of a swimbait, making it a favorite for finesse anglers. Whether rigged on a jig head or drop shot, this bait's floating TPE material mimics small...
The Hawken Trout Trap Stinger Jig is a unique and unmatched tube jig for trout that is often imitated but never duplicated. What makes the 1/32-ounce Trout Trap and Crappie Trap Stingers stand out from their competitors are the custom-scented tails and...
Add a Bandit 200 Series Crankbait to your tackle box, and hands down, you'll have an all-time classic fishing lure. The diving lip ensures the Bandit 200 Series dives four-to-eight feet deep. The 2' Bandit Lures 200 Series Crankbait is a top-performing...
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
One of the most productive trolling baits, the Berkley Flicker Shad Crankbait perfectly mimics a walleye's favorite meal. The Flicker Shad features a familiar profile with an internal rattle to attract hungry fish to your area. Individually tank tested...
The Hawken AeroJig ZipZip Jigs is a handcrafted jig designed for steelhead fishing but versatile enough for crappie, trout, and panfish. Aerojig ZipZip plain jig head series utilizes customized Gamakatsu hooks built to withstand the rigors of steelhead...
The Strike King Homing Minnow Swimbait keeps your lure in the strike zone longer, maximizing every chance to attract hungry bass. This 4-inch swimbait's hyper-realistic minnow profile, complete with flat sides and 3D eyes, stands out vividly on live sonar,...
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
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Cast out the Googan Baits Dart,et it drop, dance and dart it near the bottom, and – BOOM – you'll suddenly get the fight you cameooking for. This soft plastic jerkbait features a streamlined shape that triggers furious strikes.
One of the most productive trolling baits, the Berkley Flicker Shad Crankbait perfectly mimics a walleye's favorite meal. The Flicker Shad features a familiar profile with an internal rattle to attract hungry fish to your area. Individually tank tested...
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Aerodynamically shaped for outstanding performance above and below the surface, the Megabass Vision ONETEN +1 is a mid-range jerkbait that increases the depth of the original ONETEN by up to 3 feet. A medium bill eliminates the high water re
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Rapala CrushCity™ Customs The Jerk elevates the fork-tail jerk minnow concept to new heights withifelike detailing and a quivering tail that responds to even the slightest current or twitch of the rod. A compact body shape creates a n
Soft plastics that slide or tear after one cast waste your time, so Buckeye Lures Shocker Swimbait Head retooled the keeper system to grip tight and stay pinned. This updated swimbait jig head includes stamped weights for fast rigging, engraved gill detail...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
The Nichols Lures DUH Jigging Spoon pays homage to its predecessor, the iconic Blade Runner DUH Spoon while delivering upgraded features for today's angler. Retaining the classic balance and action that made the original a staple, Nichols has elevated...
The Megabass Magdraft Swimbait is a sure way to land some big fish. Inside, Megabass Swimbaits wrap around a harness that prevents tears to the soft plastic swimbait body, plus an internal magnet hides the unnatural profile of the underbelly treble hook....
The Berkley Rawler Jig Crawler Harness gives walleye anglers a refined way to present slow-turn crawler rigs with precision and control. Its sleek, hydrodynamic lead-alloy head reduces tangles and keeps casts accurate, while a stainless steel ball-bearing...