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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala CrushCity™ Customs Freeloader. This soft-plastic bait delivers an irresistible action to tempt game fish
When crappie only follow instead of bite, the BaitFuel NanoSnak 2' Pintail Swimbait forces the decision with its natural darting movement. Part of the Nano Crappie Series, this soft bait is built for finesse presentations, with a pintail that flicks and...
The grub just got an upgrade with the Strike King Rage Menace. Throw away those traditional grubs and give the Rage Menace a go. This soft bait features a streamlined body that helps it dart into cover without getting snagged up. The ribbed body and paddle...
"What Our Gearhead® Experts Are Saying: ""I love this jacket for days that are cold but not brutal. The mix of down and synthetic insulation keeps it warm without getting stuffy, and it handles light moisture better than typical down. It layers easily,...
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Designed for rapid, intense vibration, the Z-Man Willowvibe Rapid-Vibration Bladed Jighead has the performance you crave. This Z-Man jighead sports a willow-leaf-shaped, hardened stainless steel blade for great effectiveness and durability.
Hareline Dubbin Ice Dub Shimmer Fringe gives streamer and baitfish patterns a fast, clean way to add flash and profile when trout, bass, steelhead, and saltwater species chase moving prey. This fringe features fused fiber ends that allow you to trim a...
"What Our Gearhead® Experts Are Saying:""These are the bottoms I reach for when I know I’ll be out in the cold all day. They’re warm, soft, and don’t hold onto odor, even after a long tour. Plus, the stretch keeps them from ever feeling restrictive...
The Z-Man SlingBladeZ Double Willow Spinnerbait is an excellent bass fishing lure for both professional anglers and weekend warriors, without the high price tag. The Double Willow model from the Z-Man SlingBladeZ spinnerbait series stands out with its...
The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The Stunna balances an optimized center of gravity through...
The Berkley Gulp! Freshwater Grub is one of those 'must-haves' to carry, especially if you no longer want the hassle of live bait. Berkley Gulp! is part of a next-generation in soft bait design, thanks to its proprietary scent. It expands the strike zone...
A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...
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Created by innovative swimbait designer Mike Bucca, the Bucca Brand Trick Shad swims with a wickedly realistic back-and-forth action to trigger strikes from big bassike magic. Mike calls this one of his best swimbait designs ever and for good reaso
PK Lures Predator Spoons features an innovative spoon and blade combination to attract perch, bluegill, crappie, trout, and many other fish. As the lure moves through the water, the bright blade flashes and smacks against the spoon creating noise and...
Salmon and steelhead anglers running trolling spreads for chinook, coho, lake trout, and even walleye rely on consistent rotation to trigger bites, and the Brad's Super Bait Original delivers proven rolling action with real bait appeal. This 4 1/2-inch...
Hareline Dubbin Cactus Chenille gives streamer tiers a bold, high-visibility body material that throws flash and movement in big water where trout, salmon, steelhead, bass, and pike hunt larger prey. This chenille features pearlescent fibers woven into...
"What Our Gearhead® Experts Are Saying:""I’ve been running and hiking mixed trails in this shoe, and the balance of stability and cushion is spot on. The Helion HF foam stays lively without getting squishy, and the Missiongrip outsole really helps...
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P-Line Sunrise Squid Skirts feature the proven color patterns and durability to help you succeed in any fishing conditions. These soft, supple Squid Skirts are ideal for a number of different situations and species. From ocean salmon fishing in the P
The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...
The Rapala CrushCity Mooch Minnow combines the subtle glide of a minnow-style bait with the versatility of a swimbait, making it a favorite for finesse anglers. Whether rigged on a jig head or drop shot, this bait's floating TPE material mimics small...
"What Our Gearhead® Experts Are Saying: ""This jacket nails that balance of warmth and breathability. The hybrid insulation really shines—you get that down loft without overheating, and the synthetic zones keep performing even when conditions get damp....
When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...
"What Our Gearhead® Experts Are Saying:""I wear the Ahi every time I’m out fishing or paddling. It dries super fast, grips slick surfaces well, and doesn’t hold any water weight. Plus, it’s comfy enough to wear barefoot all day—and actually feels...
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BOOYAH's Super Shad Spinnerbait is a bitarger than other spinners, but most of those don't sport four blades! Put the Super Shad in motion, and you'll swear you'reooking at a pod of baitfish fleeing through the water. So will the bass an
What Our Gearhead® Experts Are Saying: “I’ve put the Tenet through everything: pow laps, storm days, and spring hikes. The hybrid shell keeps it light without sacrificing durability, and the fleece lining stays fresh even after long days. It’s...
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More action from your fly equals more action for your net. Get thatanding net ready using big bait flies tied up with the magical action of Perfect Hatch Crystal Dragon Tails. Simply vary your retrieve for a snake-like slithering through t