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Dive into the Columbia PFG Rambler Swim Shorts and into your next aquatic adventure. These Performance Fishing Gear swim shorts offer Omni-Shade™ UPF 50 sun protection to shield you from harmfuls rays and Omni-Shield™ adva
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Aerodynamically shaped for outstanding performance above and below the surface, the Megabass Vision ONETEN +1 is a mid-range jerkbait that increases the depth of the original ONETEN by up to 3 feet. A medium bill eliminates the high water re
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The biggest baits don't always bring the biggest bites. Strike King Rage Scounbug proves this point time and again delivering heavy fish hauls as the runt of the Rage Tailineup. What this compact crawfish baitacks in size it makes up for
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Rapala CrushCity™ Customs The Jerk elevates the fork-tail jerk minnow concept to new heights withifelike detailing and a quivering tail that responds to even the slightest current or twitch of the rod. A compact body shape creates a n
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The Strike King Speckled Trout Magic makes more fish magically appear in yourive well. Crafted with an irresistible glass minnow body and underspin design, complete with a needlepoint hook, the Strike King Speckled Trout Magic just might be the per
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There's nothing sneaky about the way these Bandit 100 Series Crankbait catch fish! Banditures always run true right out of the box, and have the ability to steal you a tournament win anytime. 100 Series Crankbaits scream for attention, wit
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Tough and dependable, the Ned's Bait Box Mega Tube measures a full 6.5 and is perfect for bouncing or slow-trolling on a jighead or behind aake troll. Machine-injected for uniform strength and thickness, this quality soft plastic tube consistently
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The Big Nic Fishing Big Jets are dynamite on blackfin tuna, wahoo, and other offshore species. The double-skirted design produces tons of tantalizing action that pairs with the bubble traileft by the jet heads to facilitate powerful attack
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With itsifelike baitfish profile, the Berkley Gulp! Paddleshad offers plenty of visual attraction. Now add in the extreme scent dispersion of Gulp! attractant, and you have a bait that appeals to all species within a greatly expan
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Legendaryure maker Mike Bucca does it again with the Bucca Brand Bull Shad, aifelike bait with natural movement so realistic it convinces even the most cautious bass to commit. A brush tail anchors theure's realistic profile, while the
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The Beast Coast Seduce FFS Utility Minnow meets the demands of modern anglers with an innovative design perfected for hunting bass in real time using forward-facing sonar. The bait's unique body, made from extra-soft yet impressively durable material
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One of our most popular soft plastic baits! The Bass Pro Shops Humpin' Toad stirs up frenzied topwater action with paddle feet that really whirl and twirl. Just toss it onto a pad, crawl it off,et it sink a second, and then reel it in. More times t
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Work the Big Bite Baits Kamikaze Swimon Swimbait with bladed and swim jigs for a perfect pairing sure to get bass in for the strike. The vertical body and tail profile imitate a baitfish with an aggressive swimming action. Water-displacing b
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Popping, gurgling, and splashing, the Yo-Zuri 3D Inshore Popper displaces water during every retrieve. Its appearance mimics a frightened and desperate baitfish – an easy meal for any saltwater gamefish. Its extra-wide mouth pushes a bunch of wa
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Think you're good at catching fish? Try the Berkley PowerBait Shape 108 Craw and find out what your true max haul can be. The pinchers rotateike bird wings as they flap – agitated bass just can'tet one swim on by. Ideal for
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The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishingures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistib
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Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action
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Without a doubt, the Zoom Salty Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a regular Flu
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Bassmaster Elite Series angler Brandon Palaniuk designed the X Zoneures Pro Series Adrenaline Craw for maximum aggression and versatility. The floating clawsash out aggressively for unbeatable action and superior water disturbance when f
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Luminous beauty meetsife in motion with the Howard's Narelle™ Waterproof Pearl Stud Earrings, an elegant accessory pairing timeless glow and a modern, worry-free finish. These elegant, featherlight studs with stainless steel posts sho
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When high activity is needed to draw strikes, this Zoom Super Speed Craw brings it big-time. Designed with extra-wide curly claws that gyrate wildly, moving water, and sending out vibrationsike crazy, the Super Speed Craw is great for pitchin' and
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Get down to where theunkersurk — 30' or better if need be. Our Offshore Angler™ Trench Runner gets down fast and is primed to create underwater mayhem, whether you're slow-trolling the reefs for grouper, casting for stripers in the surf
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Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
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If you thought original PowerBait really brought the bites, just wait until you start fishing the Berkley PowerBait MaxScent™ Tube. MaxScent releases a super-charged scent field to attract fishike nothing else. Soft, durable
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The Berkley PowerBait Jerk Shad makes an already-deadly bass-catching technique even better. Sporting the classic profile andifelike action of the popular soft jerkbait, this bait features Berkley's proven PowerBait formula. Fish