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Thump, thump, thump! Rig up the Berkley Gulp! Saltwater Paddleshad and its vibrating, thumping tail action will provoke aggressive strikes wherever it swims. The experts at Berkley have designed the Paddleshad with aifelike baitfi
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Crafted for premium casting performance andifelike vertical presentations, the Berkley Fusion19™ Hybrid Jighead shakes up the status quo and gets the big strikes you'reooking for. This Berkley jighead features 3D eyes and high-defin
The River2Sea Nest Raider Soft Bait is a rigged soft plastic lizard specially designed for bed fishing for bass, featuring a contoured head and aggressive profile that mimics a waterdog or lizard invading a nest. At 5 inches and 3/4 oz, the bait presents...
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Whether you're fishing natural bait or a soft plastic, rig it up with confidence on the Hookupures Inshore Premium Jighead. This Hookupures jighead features a corrosion-resistant construction that stands up to harsh environments and big
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With their wide-gap, chemically sharpened, black nickel hook and durable finish, the Strike King Squadron Swimbait Jigheads are ideal for internal or external use on all hollow-body swimbaits, grubs and swimming tail baits. Wide-gap, chemically shar
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
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The versatility of the original Real Eel reaches new depths with the Real Eel Jig from Savage Gear. Justike the original this one uses 3D scans of a real eel to create flawless realism. By adding a heavy-duty jig hook to the durable body,
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When you're doing it right, but the bite's not happening, try this tweak. The Moonshineures Rotator Flasher gives you a quick, easy way to adjust your color presentation while trolling, and perhaps get an aggressive response from the trout and salm
The Bobby Garland Baby Shad is a perfect bait if you're targeting crappies, and the full-color profile of Baby Shads is very popular with pro anglers using Bobby Garland crappie baits. Known as a great all-around fishing lure, they are also incredibly...
Mad River Floaties Floating Beads are made from hard compressed foam that is durable and buoyant. Each bead has a hole for threading on your line and adds just the right amount of flotation to your lure, hook, or bait. Floaties are made in a variety of...
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The Bass Mafia Capo Crankbait commands deep water with precision and purpose, dominating humps,edges, and offshore structure where trophy bassurk. The bait's flat-bellied frame glides with a razor-tight wobble perfected to trigger strike
The Berkley Rawler Jig Crawler Harness gives walleye anglers a refined way to present slow-turn crawler rigs with precision and control. Its sleek, hydrodynamic lead-alloy head reduces tangles and keeps casts accurate, while a stainless steel ball-bearing...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
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Modeled after the Threadfin Shad, the versatile Megabass Flap Shad is an all-year-roundure that features an internal Shaft Balancer System. This system always returns the Flap Slap to its center of gravity, allowing it to be burned at high speeds o
When fish key in on surface action, the Yo-Zuri 3D Inshore Topknock Pencil delivers easy walk-the-dog action and a loud one-knock rattle. Unlike traditional pencil popper lures, it sits flat on the water rather than tail-down, making working with different...
Hog Farmer Baits Spunk Shad shimmies and shakes with a signature spunky action, and the taste of the soft anise-infused plastic bait keeps trophy fish grabbing onto their bites. The Hog Farmer Bait Company's Spunk Shad pintail swimbait floats and makes...
The Rapala DT Dives-To Crankbait gives anglers a balsa-wood workhorse that drives quickly to its strike zone and tracks with a tight, consistent side-to-side action thanks to a tapered body, thin tail, internal weight distribution, and an extra-thin polycarbonate...
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Z-Man Chatterbait MiniMax™ Compact Bladed Jig offers the action of a crankbait, the profile of a jig, and the flash of a spinnerbait with a smaller profile and more-subtle action than that of its' big brother. Downsized, hex-shaped stai
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Engineered with utmost precision, the Rapala PXR Mavrik™ 110 Jerkbait has the unrivaled technical qualities you need in a go-toure for all conditions. This Precision Xtreme (PXR) series jerkbait features aong-Cast system fo
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One of the most exciting soft plastic baits out there, the Stanley Jigs Ribbit™ Frog produces heart-stopping moments on the water. Its patented-designegs and feet give theure a realistic kicking action when worked in stop-n-go fashion across
Soft plastics that slide or tear after one cast waste your time, so Buckeye Lures Shocker Swimbait Head retooled the keeper system to grip tight and stay pinned. This updated swimbait jig head includes stamped weights for fast rigging, engraved gill detail...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
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