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Image of Oiselle Flyout Bra - Women's Flash Flare, 4
 

Oiselle Flyout Bra - Women's Flash Flare, 4

The Oiselle Flyout Bra was made to alleviate pressure points for trail runners, but the incredible support and comfortable fit will have us going full tilt during workout classes and hikes as well. The extra wide chest band and shoulder straps increase...


 
Image of "Berkley PowerBait CullShad - Sight Flash - 6"" - 1-1/5 oz."
 

"Berkley PowerBait CullShad - Sight Flash - 6"" - 1-1/5 oz."

Find out for yourself why the Berkley PowerBait CullShad has quickly become a favorite with fishing pros. Key ingredients of this shallow-water swimbait include an attention-grabbing size and proprietary Honeycomb technology deliver


 
Image of Keitech Easy Shiner | Sight Flash; 4 1/2 in.
 

Keitech Easy Shiner | Sight Flash; 4 1/2 in.

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...


 
Image of Lazer Z1 Kineticore Helmet Flash Orange, S
 

Lazer Z1 Kineticore Helmet Flash Orange, S

"What Our Gearhead® Experts Are Saying:""The Lazer Z1 KinetiCore is the helmet I recommend when someone wants serious ventilation and lightweight construction without the MIPS tax. KinetiCore handles rotational impact through integrated crumple zones...


 
Image of Gambler Walking Frog - Purple Flash
 

Gambler Walking Frog - Purple Flash

Conquer dense vegetation and spark topwater mayhem with the Gambler Walking Frog. A sleek, snag-resistant body glides easily through thick vegetation, allowing you to target hidden bass with confidence. Tuned forifelike movement, this frog


 
Image of Do-It Flash Series Skirts | Tennessee Shad
 

Do-It Flash Series Skirts | Tennessee Shad

The Do-It Flash Series Skirts bring extra flash and movement to your custom jigs and spinnerbaits, helping trigger reaction strikes from bass, pike, and other aggressive gamefish. Each pre-banded 5 in. skirt is loaded with Flashabou strands that shimmer...


 
Image of Keitech Swing Bait | Sight Flash; 2.8 in.
 

Keitech Swing Bait | Sight Flash; 2.8 in.

The Keitech Swing Bait is a modern take on a legendary swimbait that has captivated anglers of Japan's clear highland lakes. This bait, known for its subtle vibrations, features a tapered body, thin tail, and small paddle that create an unparalleled lifelike...


 
Image of Z-Man Swag Soft Swimbait | Sight Flash; 6 in.
 

Z-Man Swag Soft Swimbait | Sight Flash; 6 in.

The Z-Man Swag Soft Swimbait delivers a hard-thumping action that calls in bass, pike, and other predators with a wedge-shaped tail that stays stable across all retrieve speeds. Crafted with 10X Tough ElaZtech plastic for unmatched durability, this swimbait...


 
Image of Hareline Chocklett's Filler Flash Pearl
 

Hareline Chocklett's Filler Flash Pearl

Chocklett's Filler Flash fills the flashy void in any pattern. Great for feather Gamechangers.


 
Image of YUM Dinger Soft Bait | Copper Flash; 4 in.
 

YUM Dinger Soft Bait | Copper Flash; 4 in.

The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...


 
Image of Keitech Swing Bait | Bluegill Flash; 2.8 in.
 

Keitech Swing Bait | Bluegill Flash; 2.8 in.

The Keitech Swing Bait is a modern take on a legendary swimbait that has captivated anglers of Japan's clear highland lakes. This bait, known for its subtle vibrations, features a tapered body, thin tail, and small paddle that create an unparalleled lifelike...


 
Image of "Pro-Troll ProChip Flashers - 8"" - Herring Flash"
 

"Pro-Troll ProChip Flashers - 8"" - Herring Flash"

Fitted with an EChip™ that gives off a tiny electrical pulse with every tail kick of the flasher, the Pro-Troll ProChip Flasher adds deadly ionic attraction to your hootchie or squid. The bottom is embossed in silver, while the top is f


 
Image of Ultra Flash Submersible LED Drop Lights
 

Ultra Flash Submersible LED Drop Lights

Experience the challenge of night fishing with submersible fishingights! Providing up to 250 hours of powerful illumination at depths of 3,000 feet, the Ultra Flash SubmersibleED Dropights operate onithium cell batteries (included). Water-act


 
Image of Yamamoto Shibo Swimmer | Sight Flash; 3.7 in.
 

Yamamoto Shibo Swimmer | Sight Flash; 3.7 in.

The Yamamoto Shibo Swimmer gives bass anglers a paddle tail swimbait with strong feel, heavy water displacement, and the kind of tail-driven action that helps fish track it down in low visibility. Its soft plastic formula produces a powerful tail kick,...


 
Image of Booyah Flash Point Jerkbait | Pro Pink; 4 1/4 in.
 

Booyah Flash Point Jerkbait | Pro Pink; 4 1/4 in.

The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...


 
Image of Keitech Fat Swing Impact | Sight Flash; 7.8 in.
 

Keitech Fat Swing Impact | Sight Flash; 7.8 in.

The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...


 
Image of Booyah Flash Point Jerkbait | Canary; 4 1/4 in.
 

Booyah Flash Point Jerkbait | Canary; 4 1/4 in.

The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...


 
Image of Keitech Fat Swing Impact | Gold Flash; 5.8 in.
 

Keitech Fat Swing Impact | Gold Flash; 5.8 in.

The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...


 
Image of "Reef Runner Flash Shad - Candy Man - 2-1/2"""
 

"Reef Runner Flash Shad - Candy Man - 2-1/2"""

Seeing is barely believing when you first drop a Reef Runner Flash Shad into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. Thisipless crankbait is configured with a


 
Image of Keitech Fat Swing Impact | Silver Flash; 3.8 in.
 

Keitech Fat Swing Impact | Silver Flash; 3.8 in.

The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...


 
Image of Specialized Flash 500 Headlight Black, One Size
 

Specialized Flash 500 Headlight Black, One Size

Our latest to-see-by headlight, the Flash 500 brings Flux-style beam control to a more budget-friendly pricepoint. The Flash headlight combines a clean, compact design with a simple-yet-elegant silicone strap that reminds us of a watchband design from...


 
Image of Clam CPT Tikka Flash PT | Glow Green Koi; 1/16 oz.
 

Clam CPT Tikka Flash PT | Glow Green Koi; 1/16 oz.

The Clam CPT Tikka Flash PT is a versatile mini crankbait-style jigging lure that targets panfish like bluegill, crappie, perch, and even trout. This environmentally friendly zinc alloy lure imitates a horizontal swimming minnow with lifelike features...


 
Image of BOOYAH Flash Point Jr. Jerkbait | Pro Pink; 4 in.
 

BOOYAH Flash Point Jr. Jerkbait | Pro Pink; 4 in.

The BOOYAH Flash Point Jr. Jerkbait combines flash, sound, and action to pull aggressive strikes from pressured bass in clear or stained water. It dives to 4 feet with a cast-stabilizing weight-transfer system and suspends at a slight angle, twitching...


 
Image of Missile Baits Ike's Monster Jig | Shad Flash; 1 oz.
 

Missile Baits Ike's Monster Jig | Shad Flash; 1 oz.

The Missile Baits Ike's Monster Jig targets trophy bass by mimicking larger forage like bluegill, shad, and crawfish in water and cover 30+ feet deep. Equipped with a custom 10/0 VMC 60-degree heavy-duty jig hook with a PTFE coating, this jig provides...


 
Image of Keitech Fat Swing Impact | Sight Flash; 3.3 in.
 

Keitech Fat Swing Impact | Sight Flash; 3.3 in.

The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...





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