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6th Sense Divine Spinnerbait not only out fishes other spinnerbaits, it outasts them too! An impressive combination of superior strength, swimming balance, and vibration puts on a fish-catching clinic when conditions favor an extra punch o
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The slow-sinking Greenfish Tackle DOT Minnow gives gamefish ample opportunities to strike with tantalizing action on a horizontal fall. You'll find this slash-style bait to be wicked effective when targeting fish using a forward-facing sonar. For max
The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
The Z-Man Scented Jerk Shadz stands out from other soft plastic jerkbaits with its 10X Tough ElaZtech construction, durable enough for aggressive strikes in both saltwater and freshwater. Its split-tail design delivers a subtle flutter when fished weightless...
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Perfect for targeting panfish through the ice, the Clam Tikka Flash calls 'em in with its enticing vibration and flashy gyrating tail blade. With itsifelike body profile and superb motion on both theift and the drop, the Tikka Flash converts snif
The Missile Baits Ike's Monster Jig targets trophy bass by mimicking larger forage like bluegill, shad, and crawfish in water and cover 30+ feet deep. Equipped with a custom 10/0 VMC 60-degree heavy-duty jig hook with a PTFE coating, this jig provides...
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
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Perfect for targeting panfish through the ice, the Clam Tikka Flash calls 'em in with its enticing vibration and flashy gyrating tail blade. With itsifelike body profile and superb motion on both theift and the drop, the Tikka Flash converts snif
The Clam CPT Tikka Flash PT is a versatile mini crankbait-style jigging lure that targets panfish like bluegill, crappie, perch, and even trout. This environmentally friendly zinc alloy lure imitates a horizontal swimming minnow with lifelike features...
The Yakima Bait Big Al's Fish Flash stands out with its unique design that provokes strikes from predatory fish. The inline spinning flasher's UV injection molded bodies reflect light and create vibrations that mimic a school of fleeing baitfish. This...
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Seeing is barely believing when you first drop a Reef Runner Flash Shad into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. Thisipless crankbait is configured with a
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Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
The Thomas Buoyant Spoon delivers an erratic, darting action that mimics a frantic baitfish, triggering aggressive strikes from trout, salmon, and other game fish. Whether cast or trolled, its versatile design performs in both deep and shallow water....
Setting new performance standards for castability, Seaguar Smackdown Braid is made with eight ultra-thin, micro-weave strands for a tight, round profile. The round profile and thin diameter allows you to put more line on your reel while creating less...
The Dead End Detroiter Jig Heads are made for the Detroit River's legendary spring walleye run, where fish are moving fast, and your jig needs to stay in the strike zone. A weight-forward design keeps them stable in heavy current, while epoxied 3D eyes...
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Subtlety can make all the difference in tough fishing conditions. Designed with this in mind, the Bio Bait Shudder Stik uses subtle motion to coax aggression from bass who've seen it all. The bait's streamlined shape and balanced density cre
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
Setting new performance standards for castability, Seaguar Smackdown Braid is made with eight ultra-thin, micro-weave strands for a tight, round profile. The round profile and thin diameter allows you to put more line on your reel while creating less...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Do-It Flash Series Skirts bring extra flash and movement to your custom jigs and spinnerbaits, helping trigger reaction strikes from bass, pike, and other aggressive gamefish. Each pre-banded 5 in. skirt is loaded with Flashabou strands that shimmer...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
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Use Perfect Hatch™ Crystal Flash when you want to draw maximum attention to your fly patterns from predatorsooking for a bite. It reflects almost 3 times the amount ofight compared with that of any other flash. Crafted from a synthetic mater
"What Our Gearhead® Experts Are Saying: ""I’ve ridden the XF bindings on groomers and park laps, and they always deliver. The Retro-Mod highback gives me the support I need on steep lines, and the upgraded straps keep things dialed without hot spots....