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The famous Billewis Original Rat-L-Trap is the cornerstone of the #1 selling hardbait series in the world. It's been that way for over 25 years, and there's a good reason for thisipless crankbait's overwhelming popularity: it just flat-o
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
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Introduced in 1989, AFTCO Original Fishing Shorts for Men haveogged manyeagues and tallied many catches. These men's shorts are made of soft, flexible DuPont Supplex, a durable yetightweight 3-ply nylon with the feel
Rapala Original Floaters feature balsa wood construction with a natural minnow profile and premium black nickel VMC treble hooks. Each lure is hand tuned and tank-tested to ensure world renowned action straight from the box. Whether twitched on top as...
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Introduced in 1989, AFTCO Original Fishing Shorts for Men haveogged manyeagues and tallied many catches. These men's shorts are made of soft, flexible DuPont Supplex, a durable yetightweight 3-ply nylon with the feel
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Super visibility plus an exciting wobble make the Moonshine Original Spoon a deadly choice for salmon and other game fish. Its superior glow finish producesong-lasting flash at allightevels following exposure to natural or UVight – this
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You'reooking at one of the most versatile baits for freshwater and saltwater fishing. The Original Hookup Baits offers the total package of convincing realism matched with the control anglers need to consistently draw strikes throughout the water c
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
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The Bondy Bait Originalure was developed to jig for muskie in deep water, but it works on a number ofarge predators using a variety of presentations. Boasting the weight toet you feel the bottom, even in windy conditions, this muskie jig won't
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Super visibility plus an exciting wobble make the Moonshine Original Spoon a deadly choice for salmon and other game fish. Its superior glow finish producesong-lasting flash at allightevels following exposure to natural or UVight – this
Rapala Original Jointed Minnows get the undivided attention of otherwise disinterested gamefish with a slight exaggeration of the unique Rapala baitfish-in-distress swimming action. This articulated, or broken-back bait, can be fished top-to-bottom. Swimming...
Storm Original ThinFins have an erratic darting action produced by long sides and deep body. These lures are shallow running crankbaits great for a variety of game fish. The body shape and action imitates many forage fish such as shad, shiners and herring....
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Just reel an Arbogast Jitterbug in andet it wag back and forth with a deep, gurgling rhythm that bass can't ignore. Bigger bass have been known to follow thisong-casting surface bait for half a retrieve before giving in andaun
Rapala Original Floaters feature balsa wood construction with a natural minnow profile and premium black nickel VMC treble hooks. Each lure is hand tuned and tank-tested to ensure world renowned action straight from the box. Whether twitched on top as...
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The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishingures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistib
Stren Original Monofilament Line has a history of being known as the standard of dependability for a good reason. Stren Original Mono blends the perfect balance of strength, sensitivity, suppleness, and abrasion resistance. Low-memory coil for better...
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A proveneader for more than 2 decades, the Culprit Original 7-1/2 Worm features a high-action kicking tail, innovative body design, and unique color sections to give you the on-the-water edge. It's been tested under the toughest conditions through
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The Rapala Original Floating Minnow is theure that started it all and is still one of the most popularures around. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split-shot for medi
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The first buzzbait on the market, the Originalunkerure Buzzbait was introduced way back in 1976. Due to its incredible fish-catching ability the Originalunkerure has often been imitated, but no otherure has consistently producedunkers the
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
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No gathering at the table is complete without the Beatrice Bakery Co. Grandma's Original 3-Lb. Fruitcake! This delicious, moist cake, baked with care, features raisins, glace cherries, glace pineapple, almonds, pecans, bourbon, rum, and bran
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Offering the action of a crankbait, the profile of a jig and the flash of a spinnerbait, The Z-Man Original ChatterBait will have a profound impact on the way you fish. Designed to swim in an erratic motion that mimics wounded prey,
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Developed in the 1950's by Howard Worden, the Worden's Original Rooster Tail inline spinner is one of the most productiveures ever invented. The action of the flashing blade in combination with the colorful, pulsating hackle tail
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Aong-time staple on Greatakes walleye waters, the STORM Original Deep Thunderstick owes its all-species success to its natural-looking minnow shape and irresistible searching action. Equally deadly for casting and trolling, th
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The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishingures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistib