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When challenged with wary bass in high-pressure waters, the Berkley PowerBait MaxScent Flux-Gill earns the toughest bites with a superior combination of scent dispersion and technique-driven shape. A distinctive flux body design c
The ADK Custom Jigs Megamite Soft Plastic is a must-have if you're an ice angler who likes to target big panfish. These micro-plastics consist of a segmented body to help improve the bait's action and small legs that move and give off vibrations from...
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Unleash the power of our versatile Offshore Angler™ Swirl Tail™ Grub and enjoy a full day of catching. Designed with a durable ribbed body and an enticing swirl tail that never stops moving, this dynamic swimmer has what it takes to draw st
The Great Lakes Finesse Ned Head - Size 1/0 eliminates the common frustrations of Ned rig fishing - baits that slip, tear, or won't stay upright. Unlike standard Ned heads, its weight-forward design keeps soft plastics in a natural feeding stance, allowing...
Work a Megabass Magdraft Freestyle Swimbait if you want to reach every area big bass lurk. The snub-nose is designed for screw-lock hooks, and the pre-cut belly and groove topside offer more rigging options. Sink the Megabass Magdraft Freestyle into vegetation...
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Unleash the Mustad Addicted Tailout Twitcher Jig on unsuspecting salmon, steelhead, and trout to kick start a feeding frenzy. Mustad partnered with the Addicted Fishing team to create this potent, bite-sized morsel featuring UV fibers, and a
"What Our Gearhead® Experts Are Saying:""I set my nephew up with the Pearl Jr Skis after he outgrew his first pair, and the wider DIN range on the 7. 0 GW binding meant we didn't have to size up again by midseason. The tip rocker kept his turns smooth...
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Looks ALIVE, tastes ALIVE, feels ALIVE – because your bait actuallyives in a natural, super-charged solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley Gulp! Alive! Shrimp actually
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Outstanding for panfish and walleye, the Berkley Gulp! Minnow Grub smellsike a meal and fishesike a dream. Effective on jigs and on drop-shot rigs, the Gulp Minnow Grub's streamlined wriggling tails irresistibly mimic the swimmi
When targeting smallmouth and largemouth in clear water or pressured conditions, the Yo-Zuri 3DB 110 Deep Jerkbait produces aggressive reaction strikes with its suspending action and flash-heavy profile. This 4 3/8 in., 9/16 oz. bait dives 3-5 ft. and...
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Whenever the sun shines brightest, the Columbia PFG Uncharted™ NEPS Performance Hoodie for Men has you covered with Omni-SHADE™ UPF sun protection. Omni-WICK™ technology delivers moisture-wicking, quick-drying performance perf
"What Our Gearhead® Experts Are Saying:""This tee is my daily driver for training, hiking, or even just running errands. The FlashDry fabric keeps me cool and dry no matter how hot it gets, and the recycled polyester feels smooth and lightweight. It’s...
The Buzz Bomb Jigging Spoon fires reaction strikes by throwing a sonic, wounded-baitfish vibration that draws salmon, trout, walleye, pike, and even bass in both salt and freshwater. The spoon works across depths, from deep rip-and-drop jigging for lake...
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Our Bass Pro Shops River Bug is a redesigned beaver-style bug-bait made especially for flippin'. Theively appendages give off vibrations that appeal strongly to a bass'ateraline, helping to trigger a reaction bite in tough conditions. Great for
"What Our Gearhead® Experts Are Saying:""This is the parka I recommend when someone needs maximum warmth and real wet-weather protection. The DryVent shell keeps the down dry even in sleet, and the combo of down in the torso with synthetic in moisture-prone...
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The Strike King Tour Grade Fluorospin Jighead uses a willoweaf blade to produce tons of fish-attracting flash to your jigging setup. A 4-prong keeper holds soft plastics secured strike after strike. This Strike King jighead boasts an incre
What is a P-3 Plastics Slicee Soft Bait is supposed to imitate? Perhaps the animated cartoon character Michigan J. Frog, minus the top hat and cane? Nonetheless, the 1' long soft plastic smash-up goes about its business with four quivering appendages...
Action describes the Storm Largo Shad Soft Swimbait and its paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls. Agitate that bass into striking in reaction to an enticingly slow body...
The Great Lakes Finesse Drop Minnow ribbed body and ultra-thin tail create subtle, natural movement that mimics real forage, making it a top choice for drop shot, Ned rig, and Damiki rig techniques. Built with neutral buoyancy and a balanced profile,...
Michigan Stinger Stingray Spoons come in bright, reflective colors, including new UV colors for high visibility in deep and dark waters. These spoons feature a thin, slightly curved design to give them a fish-attracting flutter action. Colorful Stingray...
Big Bite Baits Glitterhead Crappie Tube is an attractive morsel for crappie and other panfish. These Big Bite Baits 1.5 crappie tubes feature two and three-color designs, with many involving chartreuse in the color scheme for better visibility in dirty...
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
From mountain tops to chilly desert nights, the Marmot Highlander Jacket keeps us warm and ready for fun. This jacket traps heat with lofty down insulation, fights abrasion with a durable nylon face fabric, and fights off cold breezes with a raised collar.
"What Our Gearhead® Experts Are Saying: ""I wear the Avera Helmet on storm days and sunny laps alike. The fit dial adjusts easily even with gloves on, and the venting lets me control airflow on the fly. It’s super comfortable and doesn’t feel bulky...
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The Rapala DT Dives-To Series Crankbait will dive faster and stay in the targeted strike zoneonger than any other crankbait. Only the DT Seriesures are made from the top 7% of select balsa wood; its perfect consistency combines