To perfectly emulate the S-shaped swimming motion of an eel, the Savage Gear Prerigged 3D Real Eel is engineered using a 3D scan of a real eel with an ultra-slow kicking tail. Smaller sizes work great for bass, snook, and other gamefish, while the larger...
The Berkley Fusion19 Hybrid Jighead - Size 4/0 delivers consistent hooksets and balance, making it perfect for fishing through heavy cover or rocky waters. Its ultra-sharp double-conical point ensures quick penetration, while the forged light-wire hook...
The Berkley Gulp! SR Crawler Soft Bait came about with pro angler and walleye legend Korey Sprengel and his insights on fishing with a crawler harness tipped with live crawlers. Put the Berkley Gulp! SR Crawler on a spinner rig like you would rig a live...
"What Our Gearhead® Experts Are Saying: ""The Kids' 24/7 Set is perfect for little ones who never stop moving. The FlashDry fabric wicks moisture fast, so they stay dry and happy all day. The elastic shorts are easy for kids to pull on themselves, and...
The X Zone Lures Stealth Finesse Series Stealth Minnow delivers lifelike action and neutral buoyancy for precision fishing with drop shot baits. This 2.75-inch bait is infused with real minnow scent and features a soft plastic blend that keeps it suspended...
The War Eagle Double Willow Spinnerbait is an excellent performer for attracting and battling tough bass! This War Eagle spinnerbait is perfectly balanced to provide smooth motion in the water. The double willow blade design spins freely, creates flashes...
"The Lange Shadow 85 MV GW Ski Boot pairs a Dual Pivot hinge with a Suspension Blade that links the cuff to the boot lower, engaging the full length of the boot for a smoother, more consistent flex. That combination boosts input efficiency by up to 26%,...
The Death Roe Scented Soft Beads beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available in nontransparent and transparent colors. The attention...
The grub is a go-to bait for anglers of all levels of experience and techniques. With the Kalin's Lunker Grub Soft Bait, you can use a time-tested classic with an enticing twist! The Lunker Grub has a fan-like tail coming off the end, which creates an...
"What Our Gearhead® Experts Are Saying:""I’ve logged back-to-back long runs in the Cloudultra Pro, and the balance between cushioning and control is unreal. It feels springy without being soft, stable without being stiff. The updated Missiongrip outsole...
Mister Twister Curly Tail Grubs are the original soft plastic Curly Tail baits, often simply called Mister Twister Tails. These versatile fishing lures can be rigged on a jig head, spinner, or as a trailer on larger baits. The proven curly tail action...
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
The Berkley Gulp! Saltwater Jerk Shad covers water quickly with a sharp, erratic darting action that mimics a wounded baitfish, making it a go-to soft bait for aggressive feeders like redfish, snook, and sea trout. Its quick gliding movement triggers...
Widow Maker Lures Tungsten Shimmer Jig brings crisp feel and visual appeal to finesse presentations when bluegill, crappie, perch, and trout hover tight to cover or suspend in deeper water. A dense tungsten head transmits bottom contact and light pickups...
The Deps Cover Scat Soft Stick Bait revolutionizes weightless rig fishing, making it a top choice for anglers tackling heavy cover and vertical structures. With a high specific gravity and 40% salt content, this bait casts long and falls horizontally,...
The Kalin's Hammered Live Series Jerk Minnow brings unmatched realism to bass, walleye, and smallmouth presentations with its K-Stretchhh Soft Plastic Technology-a super supple, stretchable material that adds natural movement while maintaining durability....
The Yo-Zuri 3DR-X Crank MR (Mid Runner) mimics baitfish and crawfish with top-quality painted finishes and internationally patented 3D prism scales. The Crank MR floating diver reaches six-foot depths and radiates its gleam through a wide wobbling action....
"The North Face Aconcagua Jacket maps its insulation to where the body actually needs it. Two hundred grams of recycled polyester fill sit in the main body, dropping to 180 grams under the arms and along the sides where movement already generates heat,...
The Yo-Zuri 3D Inshore Fingerling Bait gives saltwater anglers a suspending lure that matches many smaller baitfish profiles! The 2 3/4 inch 3D Inshore Fingerling Bait mimics such prey as glass minnows, pilchards, and small peanut bunkers favored by snook,...
This is a micro version of Hareline's very popular pearl core braid with the same dyed core giving a dual color depth. The micro size will allow you to tie smaller patterns.
The X-Zone Salted GBO Dice Bait gives bass anglers a compact 13 mm profile with 10 hand-threaded silicone strands that pulse on the fall and push subtle water when skipping docks, pitching to laydowns, or dead-sticking around beds and grass edges. Its...
"What Our Gearhead® Experts Are Saying: ""These are my go-to pants for long multi-pitch routes and cool-weather cragging. They’re light, durable, and stretchy in all the right places. The integrated belt keeps them secure under a harness, and the zip...
Chasing fish in some shallow waters? You need the Berkley Flicker Shad Shallow Crankbait. With this extremely versatile crankbait, you can troll, cast, or use a stop-and-go retrieve on lakes and rivers, making it perfect for targeting shallower fish....
The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes in three sizes. Featuring 3D internal prism finishes...
"What Our Gearhead® Experts Are Saying:""The Columbia Daniela Falls Shirt has become one of my most-worn pieces this season because it genuinely works on a light trail day and looks intentional enough to wear straight into town afterward. The viscose...