The Nomad Design Live Ops Dozer Softbait delivers a full-body roll and thumping tail kick at the slowest retrieves, making it a lethal choice for pressured or cold-water fish like bass, musky, and pike. Molded from ultra-durable Titan-RX TPE and infused...
"What Our Gearhead® Experts Are Saying:""This jacket is my do-it-all synthetic piece—light, warm, and reliable even when it’s wet. I keep it stashed in my bag on road trips and day hikes, and I love that it packs into its own pocket. The fact that...
Get ready to tackle the big bass with the Frog Factory Bull Ribbit! This oversized Ribbit Frog lure creates a frenzy with its irresistible swimming and leg-kicking action, making it perfect for fishing over thick pads and heavy cover. The Bull Ribbit...
The Zappu Board Weight R Cut Lure Component lets anglers fine-tune the fall rate and balance of soft plastics or hard baits without re-rigging. Each weight features a peel-and-stick adhesive backing, making it easy to apply directly to swimbaits, jerkbaits,...
The Snacky Lures Fork Tail Soft Bait delivers the perfect blend of action and durability, enticing crappie to strike with every cast. Available in 1 1/2-inch FS-200 and 2-inch FS-300 sizes, these crappie baits stand out with ribbed bodies that ripple...
The Dirty Jigs Compact Spinnerbait is now available and is perfect for those who prefer a small but sturdy frame. Released just in time for the 2024 Bassmaster Classic, the compact design features premium Hildebrandt willow blades, a three-tone head paint...
"What Our Gearhead® Experts Are Saying:""The Torch 2. 0 is the shoe I point riders to when they're ready to get serious without going full race setup. The Body Geometry construction makes a noticeable difference in knee and hip comfort on longer rides,...
When bass are holed up in heavy cover, the Rapala CrushCity Bronco Bug 4' Soft Bait flushes them out with a relentless, hard-kicking action. Designed with MLF pro Jacob Wheeler, this creature bait features dual vertical appendages that create an erratic...
"What Our Gearhead® Experts Are Saying: ""The Taggert is the kind of helmet that disappears when you're wearing it—super light, great ventilation, and no fuss. I’ve used it for everything from park laps to tree runs and it’s been reliably comfortable...
The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes in three sizes. Featuring 3D internal prism finishes...
"What Our Gearhead® Experts Are Saying: ""This is a go-to for riders who want top-tier protection with a really dialed fit. The spherical construction feels solid, and the venting is easy to adjust as conditions change.""The Tenaya Spherical Helmet from...
"The Le Bent Pro Series Snow Sock uses a merino wool and bamboo rayon blend that regulates temperature and resists odor through a full day on the mountain. A proprietary fit system and Memory Stretch construction mold the sock to the foot, while ankle...
"What Our Gearhead® Experts Are Saying:""The Torch 2. 0 is the shoe I point riders to when they're ready to get serious without going full race setup. The Body Geometry construction makes a noticeable difference in knee and hip comfort on longer rides,...
The Bay De Noc Laker Taker Spoon offers a slower trolling action that's ideal for targeting deep-holding lake trout on big water. Measuring 4 inches and weighing 3/4 oz., this spoon runs roughly 1 foot down for every 18 yards of line out at standard trolling...
The Buzz Bomb Spinnow Jigging Spoon fires reaction strikes when lake trout chase vertical flashes, salmon pin bait balls mid-column, and bass school on shad, using a hard-wire axle so the lure rotates fast on a consistent horizontal axis. The Triple Sonic...
The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes in three sizes. Featuring 3D internal prism finishes...
The Hawken AeroJig Jig Head with Wire Keeper is wildly effective for summer and winter steelhead. Hawken Aerojig Jig Heads feature tough, customized Gamakatsu hooks with powder-painted heads, and some colors utilize UV and fluorescent dyes and pigments....
The Ol' Blue Tackle Slapper Soft Bait is a 2.5-inch crappie lure that attracts even the pickiest panfish. With its beaver tail-inspired design, this bait delivers non-stop tail action irresistible to crappie, bluegill, perch, white bass, and more. Perfect...
The Yamamoto Hinge Minnow Soft Bait gives anglers a rolling baitfish action that triggers reaction bites from suspended largemouth, smallmouth, and spotted bass. Its hinged tail section creates a natural roll even on straight retrieves, while flanges...
The Great Lakes Finesse Dropkick Shad helps trigger bites when bass lock onto small baitfish but ignore standard swimbait lures. Its neutral buoyancy keeps it naturally suspended on a drop shot, while the tight-kicking paddle-tail swimbait design produces...
The Big Bite Baits Scentsation Tailcutter is a soft and buoyant plastic lure to attract wary fish - the ones that can't be convinced by look and action alone and need a powerful scent to make them commit. The Tailcutter is a type of tube bait from the...
"What Our Gearhead® Experts Are Saying:""I’ve been running most of my weekly miles in these, and they hit a really nice balance between softness and responsiveness. The cushioning feels smooth on longer runs, and the updated upper holds the foot securely...
All Crappie Killer Marabou Jigs are powder-coated and oven cured to prevent chipping. Feel free to toss this marabou crappie jig and hop it around stumps and under docks without fear of damaging the heads. All Crappie Killer marabou crappie jigs are individually...
For targeting redfish, speckled trout, and snook in shallow grass flats and calm backwaters, the Yo-Zuri 3D Inshore Surface Minnow delivers a shallow-running, rolling action that triggers strikes in clear water. This 3 1/2 in., 3/8 oz. floating bait swims...
The Buzz Bomb Jigging Spoon fires reaction strikes by throwing a sonic, wounded-baitfish vibration that draws salmon, trout, walleye, pike, and even bass in both salt and freshwater. The spoon works across depths, from deep rip-and-drop jigging for lake...