The Yo-Zuri 3D Inshore Pencil Popper (5 3/8 in.) is a back bay style pencil popper built for explosive topwater strikes. Its cupped mouth spits water, the single-knock rattle draws fish in, and the rear-weighted design ensures long, accurate casts. Featuring...
Action describes the Storm Largo Shad Soft Swimbait and its paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls. Agitate that bass into striking in reaction to an enticingly slow body...
The Great Lakes Finesse Dropkick Shad helps trigger bites when bass lock onto small baitfish but ignore standard swimbait lures. Its neutral buoyancy keeps it naturally suspended on a drop shot, while the tight-kicking paddle-tail swimbait design produces...
Michigan Stinger Stingray Spoons come in bright, reflective colors, including new UV colors for high visibility in deep and dark waters. These spoons feature a thin, slightly curved design to give them a fish-attracting flutter action. Colorful Stingray...
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
"What Our Gearhead® Experts Are Saying: ""I wear the Avera Helmet on storm days and sunny laps alike. The fit dial adjusts easily even with gloves on, and the venting lets me control airflow on the fly. It’s super comfortable and doesn’t feel bulky...
))/1748357.json)
The Rapala DT Dives-To Series Crankbait will dive faster and stay in the targeted strike zoneonger than any other crankbait. Only the DT Seriesures are made from the top 7% of select balsa wood; its perfect consistency combines
The Berkley Fusion19 Hybrid Jighead - Size 1/0 provides consistent hooksets and perfect balance when paired with swimbaits and other soft plastics. Designed for finesse fishing, this jighead excels in mid-strolling, Damiki-style baits, finesse swimbaits,...
))/3739556.json)
Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve
"What Our Gearhead® Experts Are Saying: ""I’ve been riding in the Owen Spherical all season. The Spherical Mips system adds confidence without bulk, and I love the stealth vent controls. It’s a go-to for anything from tree lines to park laps.""Whether...
))/4062094.json)
Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve
))/2095778.json)
Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action
))/2862419.json)
If you're targeting trout, crappie, or hoping to fill your stringer with a bunch of panfish, the Berkley PowerBait Pre-Rigged Atomic Teaser Jig is the bait that'll get them biting. Smaller profileooksike an easy meal. Cut tentac
What Our Gearhead® Experts Are Saying: “This is one of those pants that does almost everything well. They’re stretchy and breathable enough for hiking and travel, but polished enough to wear around town or to work. We do suggest sizing up if you’re...
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
Black Pearl. The Branta Max, short for Branta Canedensis Maxima aka the Giant Canada Goose an easy blowing mellow sound.
The Berkley Fusion19 Hybrid Jighead - Size 4 is designed for traditional roundball or finesse jighead performance when used with swimbaits and other soft plastics. Consistent hooksets and perfect balance are ideal for mid-strolling, Damiki-style baits,...
Wapsi Perfectly Barred Sili Legs provide tiers with durable, flexible silicone legs that outperform traditional rubber by holding up longer and moving naturally in the water. Each leg features clean, evenly spaced barring that adds realism to patterns,...
The Dave's Ka-Boom Winning Streak Crankbait triggers aggressive reaction strikes by pairing a bold shape with erratic, high-energy action that predatory fish key in on. At 3 1/2 inches long and 1/4 oz., this crankbait runs true and casts clean, making...
"What Our Gearhead® Experts Are Saying:""I keep this vest in my truck because it solves half my layering dilemmas. It’s warm without the bulk, packs down small, and feels surprisingly tough for how light it is. I’ve thrown it over flannels, under...
))/1952950.json)
The Billy Baits Master Hookerure sports a blunt, concave chrome-plated brass head designed to produce a massive smoke and turbulence trail when trolled between 2 and 10 knots. Thisure is effective with or without bait due to its unique 3
"What Our Gearhead® Experts Are Saying: ""The Kids' 24/7 Set is perfect for little ones who never stop moving. The FlashDry fabric wicks moisture fast, so they stay dry and happy all day. The elastic shorts are easy for kids to pull on themselves, and...
"What Our Gearhead® Experts Are Saying: ""I like this jacket for active days where I’m moving a lot but still need dependable warmth. The ThermoBall Eco insulation holds heat even in cool, breezy conditions, and the stretch panels make a noticeable...
Mister Twister Curly Tail Grubs are the original soft plastic Curly Tail baits, often simply called Mister Twister Tails. These versatile fishing lures can be rigged on a jig head, spinner, or as a trailer on larger baits. The proven curly tail action...
))/4201248.json)