Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
Pautzke Balls O' Fire Salmon Eggs are the original salmon egg and after more than 75 years, still the best. Pautzke Balls O' Fire Salmon Eggs are the world's most recognized and best selling egg. Hands down, more trout have been caught on Pautzke's than...
The Death Roe Scented Soft Beads beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available in nontransparent and transparent colors. The attention...
The Thomas Speedy Shiner Spoon is constructed of quality solid brass with stainless steel split rings and extra-strong VMC Cone-Cut hooks. These spoons are highly effective lightweight trolling spoons for all types of game fish, especially trout, landlocked...
Storm WildEye Swim Shads are part of the 'Award Winning' WildEye line of softbaits featuring an array of fish catching colors and patterns. These lures also features Storm's I-Bolt System holographic WildEyes, high quality VMC needle point back hooks,...
The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...
The Panfish Assassin 2" Pro Tiny Shad is a must-have for anglers targeting bass, crappie, walleye, and other species that feed on smaller baitfish. With its 2-inch size, this soft plastic bait offers a natural, finesse presentation that's perfect for...
The Rapala Shad Rap Elite is the evolution of the worldwide favorite Shad Rap crankbait and comes in two models in fish-catching natural baitfish profiles. These floating crankbaits are made of premium balsa and incorporate modern wire-through construction...
The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...
The Dynamic Lures J-Spec Jerkbait gives anglers a compact suspending hard bait that excels when trout, smallmouth, walleye, perch, and other gamefish key on smaller forage and react to a sharp, unpredictable retrieve. At 3 in. and 5/16 oz., this multi-species...
Pautzke Fire Worms Soft Bait are scented treats to use for panfish, trout, steelhead, and salmon. These multi-species worms are about 2 3/4 inches long and available in several colors in one scent - garlic. Trout possess a sharp sense of smell, and the...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
The WalleyeX Depth Charge GT Spinner Rig gives walleye anglers a controlled, trackable presentation that stays visible on forward-facing sonar while casting, retrieving, or trolling along edges and basins. A streamlined head helps the rig stay down in...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
Wapsi Fire Tip Sili Legs add a lively, translucent kick to flies when trout, bass, panfish, and inshore species key on legs and feelers that move on the pause. Silicone gives these legs flexibility and translucency that conventional rubber legs can't...
The Eurotackle Spade Blade Jointed delivers a lifelike minnow profile and enhanced fluttering action that triggers reaction bites from crappie, perch, walleye, and bass. Weighing 1/8 oz., this jointed rattle flutter spoon produces natural movement and...
Luhr Jensen Kwikfish X-Treme lures are strong, durable, full-throttle, wide-action lures that challenge gamefish both small and large. The aggressive action forces a response from fish, often generating the most savage strikes imaginable. Small sizes...
The Strike King Bitsy Shad lipless crankbait emulates Strike King's Red Eyed Shad, built to resemble the famous shape, sound, and action of the original in a smaller package. A small lipless crankbait for finesse applications, this soon-to-be favorite...
The Robolize Mercurial Floating Beads keep your presentation up in the strike zone, making them perfect for drift fishing or bobber dogging to reduce snags on the bottom. These beads no longer require pegging and free-slide reliably on the line while...
The VMC Tungsten Tubby Jig drops fast and hits the strike zone with precision, making it a go-to choice for ice anglers chasing bluegill, crappie, and perch. Its dense tungsten head delivers the same weight as lead in half the size, giving it a compact...
The Z-Man ChatterBait JackHammer features a never before seen design that makes the lure vibrate and create an erratic, side-to-side motion. Its signature flat-bottom and low center of gravity head, combined with a thin stainless steel blade, allows the...
Luhr Jensen Krocodile Spoons are the perfect all-around lure whether you're targeting trout or bass, salmon or steelhead, bluefish or calicos, halibut or tuna. Krocodile Spoons work on a simple premise: big fish eat smaller fish. Krocodile Spoons are...
Pautzke Fire Mallows help trout anglers keep their bait suspended in the strike zone while adding scent and color that stand out in clear lakes, rivers, and stocked ponds. These naturally floating marshmallow-style baits carry vibrant colors and a specially...
At three inches in length, the Z-Man Baby GOAT Soft Bait is the smallest in this series, but it packs a wallop where it counts. Made from the incredibly durable and non-toxic buoyant ElaZtech material, like other Z-Man soft plastic products, the Baby...
"What Our Gearhead® Experts Are Saying: ""I grabbed the Valeria Jacket for a weeklong ski trip and it nailed the balance between style and performance. The recycled insulation kept me warm on windy lifts, and the water-repellent finish shed snow easily....