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Tested and proven on Californiaunkers, the Yamamoto Baits 5 Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, castsike a bullet, and features a unique smooth-and-even horizon
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Crappie, bass, and bluegillove to inhale our Bass Pro Shops Crappie Maxx Squirmin' Squirt. Its soft, hollow body and fine, undulating tentacles make the Squirt dart through the waterike a real minnow. Plus, it's salt-impregnated
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Introduced in 2009, the Megabass Vision ONETEN sets a new standard for jerk baits. Designed by Yuki Ito, it has become the go-to jerk bait touring pros turn to, producing big fish on all major U.S. circuits. A slow floater, the ONETEN is c
VooDoo Custom Tackle Round Jig Heads give anglers a tough, reliable option with 3X strong, razor-sharp hooks that hold trophy fish with confidence. Each head features a baked-on or electro-plated finish for durability, making them a great choice whether...
When bass and walleye hunt shallow flats or spawn-zone flats, the Head Hunter Tad Dad Deep Runner Crankbait drops into the 3-5 ft. zone, drawing reaction strikes with subtle acoustics-ideal for targeting suspended fish near docks or staging areas. At...
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The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
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Paul Brown's Soft-Dine combines a tapered body with a shad-like profile.ike Brown's otherures, Soft-Dine is designed especially for fishing the shallows in pursuit of trophy-size trout and redfish. Among its many features are a built-in reflectiv
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Add a touch ofuxury and shine with the Amanda Blu Mother of Pearl Smiley Face Gold Necklace. This Amanda Blu necklace has detailed, head-turning design to stand out in any setting. Part elegance, part everyday style, it complements any ens
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If you want maximum versatility from a cutting-edge design, rig up the Googan Baits Happy Trailer vertically on the back of a spinnerbait or bladed jig. The unique multi-cut body features deep grooves producing omni-directional action as it
The Megabass Vision Oneten Jerkbait is a favorite jerkbait among professional and amateur anglers, for good reasons. The Oneten is exceptionally easy to cast for long distances, made possible by its patented tungsten Multi-Way Moving Balancer System....
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Hank Cherry knows what makes a great jerkbait. It won him the title of Bassmaster Classic champion. Now you can add Hank's tournament-winning expertise to your tackle bag with the Berkley Stunna Jerkbait. Designed forifelike actio
The Berkley Bladed Rawler Jig Crawler Harness gives walleye anglers the proven slow-turn crawler presentation with added flash to draw more strikes. Its hydrodynamic lead-alloy head reduces tangles and maintains control on long casts, while a stainless...
A Dirty Jigs Compact Swim Jig entices even the most finicky fish by carrying a more forward balance point. The wire bait keeper brings more weight to the front. This lead forward head design gives the Dirty Jigs swim jig a more natural baitfish movement,...
Berkley PowerBait Pre-Rigged Atomic Teasers are ready-to-fish trophy trout-catching generators. Trout lose their minds over these squiggly soft baits. Tie them under a float or direct cast them into a lake or slow-moving stream and let them sink. Twitch...
Misty mornings with a chance of wet weather call for the Columbia Toddler Girls' Switchback Rain Jacket. Its Hydroplus fabric sheds rainfall to keep her dry on rainy walks to school, damp hikes, and wet camping trips.
The only top-secret gadget you'll need this bass season is the Jackall 007R Riser Bait. The Riser Bait's long body allows you to make long distance casts every time. Featuring a precisely angled upward metal lip, this riser bait climbs to the surface...
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Ideal for panfish anglers who rely on finesse, the Northland Fishing Tackle Pan-Candy Grub staysively in tough conditions with a 2 angel-hair profile that swims and wiggles with the slightest rod movement or natural current. The supersoft
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Don't beeft behind! Stock up now on the hottest walleye baits going, at a great price. The Berkley Scented Flicker Shad Pro Pack gives you 3 identical hardbaits in top colors, each with a patent-pending Scent+ Pocket designed to accept a d
The Strike King Spotlight Shim-E Minnow brings a realistic minnow profile that excels when targeting bass, smallmouth, and walleye in pressured waters. Its flared belly ribs help the bait shimmy naturally on the fall, creating a subtle action that convinces...
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Sharing the same dynamic trophy-winning action as its big brother, the Megabass Vision ONETEN +1 Jr. earns you plenty of bites with its nonintimidating snack-sized profile. Aerodynamically shaped for outstanding performance above and below t
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The Zappu Board Weight R Cut Lure Component lets anglers fine-tune the fall rate and balance of soft plastics or hard baits without re-rigging. Each weight features a peel-and-stick adhesive backing, making it easy to apply directly to swimbaits, jerkbaits,...
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One of the easiest ways to catch suspending or fish holding in cover is toet your Jerk Shad plastic baits marinate in Berkley's high-octane Gulp! Alive formula! Because the strike-enticing, Gulp! Alive Jerk Shad actually ''live'' in Berkley's ''mag