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Image of Luhr Jensen Krocodile Spoon | Fire Tiger; 3/16 oz.
 

Luhr Jensen Krocodile Spoon | Fire Tiger; 3/16 oz.

Luhr Jensen Krocodile Spoons are the perfect all-around lure whether you're targeting trout or bass, salmon or steelhead, bluefish or calicos, halibut or tuna. Krocodile Spoons work on a simple premise: big fish eat smaller fish. Krocodile Spoons are...


 
Image of Pautzke Fire Mallows | Peach Salmon Eggs
 

Pautzke Fire Mallows | Peach Salmon Eggs

Pautzke Fire Mallows help trout anglers keep their bait suspended in the strike zone while adding scent and color that stand out in clear lakes, rivers, and stocked ponds. These naturally floating marshmallow-style baits carry vibrant colors and a specially...


 
Image of Z-Man Baby GOAT Soft Bait | Fire Craw; 3 in.
 

Z-Man Baby GOAT Soft Bait | Fire Craw; 3 in.

At three inches in length, the Z-Man Baby GOAT Soft Bait is the smallest in this series, but it packs a wallop where it counts. Made from the incredibly durable and non-toxic buoyant ElaZtech material, like other Z-Man soft plastic products, the Baby...


 
Image of Northland Fire-Ball Jigs | UV Pink Tiger; 3/8 oz.
 

Northland Fire-Ball Jigs | UV Pink Tiger; 3/8 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Worden's Original Rooster Tail | Fire Tiger; 1/6 oz.
 

Worden's Original Rooster Tail | Fire Tiger; 1/6 oz.

Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...


 
Image of Pautzke Balls O' Fire Salmon Eggs | Premium
 

Pautzke Balls O' Fire Salmon Eggs | Premium

Pautzke Balls O' Fire Salmon Eggs are the original salmon egg and after more than 75 years, still the best. Pautzke Balls O' Fire Salmon Eggs are the world's most recognized and best selling egg. Hands down, more trout have been caught on Pautzke's than...


 
Image of Death Roe Scented Soft Beads | FrostBite Fire/UV; 1/4 in.
 

Death Roe Scented Soft Beads | FrostBite Fire/UV; 1/4 in.

The Death Roe Scented Soft Beads beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available in nontransparent and transparent colors. The attention...


 
Image of Thomas Speedy Shiner Spoon | Fire Tiger; 1/4 oz.
 

Thomas Speedy Shiner Spoon | Fire Tiger; 1/4 oz.

The Thomas Speedy Shiner Spoon is constructed of quality solid brass with stainless steel split rings and extra-strong VMC Cone-Cut hooks. These spoons are highly effective lightweight trolling spoons for all types of game fish, especially trout, landlocked...


 
Image of Storm WildEye Swim Shad | Fire Tiger; 3 in.
 

Storm WildEye Swim Shad | Fire Tiger; 3 in.

Storm WildEye Swim Shads are part of the 'Award Winning' WildEye line of softbaits featuring an array of fish catching colors and patterns. These lures also features Storm's I-Bolt System holographic WildEyes, high quality VMC needle point back hooks,...


 
Image of VMC Rattling Roach Spoon | Glow Orange Fire UV; 3/16 oz.
 

VMC Rattling Roach Spoon | Glow Orange Fire UV; 3/16 oz.

The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...


 
Image of Panfish Assassin Pro Tiny Shad | Fire Tiger; 2 in.
 

Panfish Assassin Pro Tiny Shad | Fire Tiger; 2 in.

The Panfish Assassin 2" Pro Tiny Shad is a must-have for anglers targeting bass, crappie, walleye, and other species that feed on smaller baitfish. With its 2-inch size, this soft plastic bait offers a natural, finesse presentation that's perfect for...


 
Image of Rapala Shad Rap Elite | Gilded Fire Tiger; 3 in.
 

Rapala Shad Rap Elite | Gilded Fire Tiger; 3 in.

The Rapala Shad Rap Elite is the evolution of the worldwide favorite Shad Rap crankbait and comes in two models in fish-catching natural baitfish profiles. These floating crankbaits are made of premium balsa and incorporate modern wire-through construction...


 
Image of VMC Rattling Roach Spoon | Glow Orange Fire UV; 1/16 oz.
 

VMC Rattling Roach Spoon | Glow Orange Fire UV; 1/16 oz.

The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...


 
Image of Dynamic Lures J-Spec Jerkbait | Fire Craw; 3 in.
 

Dynamic Lures J-Spec Jerkbait | Fire Craw; 3 in.

The Dynamic Lures J-Spec Jerkbait gives anglers a compact suspending hard bait that excels when trout, smallmouth, walleye, perch, and other gamefish key on smaller forage and react to a sharp, unpredictable retrieve. At 3 in. and 5/16 oz., this multi-species...


 
Image of Pautzke Fire Worms Soft Bait | Chartreuse
 

Pautzke Fire Worms Soft Bait | Chartreuse

Pautzke Fire Worms Soft Bait are scented treats to use for panfish, trout, steelhead, and salmon. These multi-species worms are about 2 3/4 inches long and available in several colors in one scent - garlic. Trout possess a sharp sense of smell, and the...


 
Image of Northland Fire-Ball Jigs | Assorted Two-Tone; 1/4 oz.
 

Northland Fire-Ball Jigs | Assorted Two-Tone; 1/4 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of WalleyeX Depth Charge GT Spinner Rig | Fire Tiger; 1 oz.
 

WalleyeX Depth Charge GT Spinner Rig | Fire Tiger; 1 oz.

The WalleyeX Depth Charge GT Spinner Rig gives walleye anglers a controlled, trackable presentation that stays visible on forward-facing sonar while casting, retrieving, or trolling along edges and basins. A streamlined head helps the rig stay down in...


 
Image of Rapala CrushCity The Mayor Swimbait | Fire Flame; 3 1/2 in.
 

Rapala CrushCity The Mayor Swimbait | Fire Flame; 3 1/2 in.

A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...


 
Image of Wapsi Fire Tip Sili Legs | Pumpkin/Orange Tip
 

Wapsi Fire Tip Sili Legs | Pumpkin/Orange Tip

Wapsi Fire Tip Sili Legs add a lively, translucent kick to flies when trout, bass, panfish, and inshore species key on legs and feelers that move on the pause. Silicone gives these legs flexibility and translucency that conventional rubber legs can't...


 
Image of ACME Tackle Little Cleo Spoon | Fire Tiger; 3/4 oz.
 

ACME Tackle Little Cleo Spoon | Fire Tiger; 3/4 oz.

The Acme Tackle Little Cleo Spoon has proven to be a very versatile fishing lure, taking various species of gamefish worldwide. Acme Little Cleo Spoons are available in a wide variety of sizes and colors for use on various gamefish, ranging from trout...


 
Image of Rapala Jointed Shad Rap - JSR05 - 2'' - Fire Crawdad
 

Rapala Jointed Shad Rap - JSR05 - 2'' - Fire Crawdad

The rattling, suspending Rapala Jointed Shad Rap features aifelike distressed minnow swimming action that brings a response when otherures can't. Whether cast or trolled, its undulating wide wobble is just the ticket when fi


 
Image of Yamamoto Baits Zako Slim - Fire Craw
 

Yamamoto Baits Zako Slim - Fire Craw

Take on finicky bass in clear water or heavily pressured environments using the Yamamoto Baits Zako Slim, an ideal match for smaller chatterbaits and bladed jigs. Designed by tournament veteran Brett Hite, this refined version of the origina


 
Image of Fox Racing Defend Fire Pant - Women's Black, 4
 

Fox Racing Defend Fire Pant - Women's Black, 4

When we’re riding through technical trails on cooler days, the Fox Racing Defend Fire Pants are our go-to for warmth, breathability, and performance. Polartec® Alpha® insulation ensures we stay comfortably warm without overheating, while TruDri®...


 
Image of Acme Little Cleo Spoon - 3/4 oz. - Glow Fire Dots
 

Acme Little Cleo Spoon - 3/4 oz. - Glow Fire Dots

For decades, the Acmeittle Cleo Spoon has been consistently taking game fish all over North America. Its unique hump-backed shape delivers a seductive, wiggling action at a wide range of retrieve speeds, with occasional kick-outs


 
Image of Bass Pro Shops XPS Speed Minnow - Fire Pumpkin
 

Bass Pro Shops XPS Speed Minnow - Fire Pumpkin

Maximize your finesse-fishing success with our Bass Pro Shops XPS Speed Minnow. The energetic action and vibration generated by the ribbed shiner-shaped body and forked tail trigger a fierce bite from predators keyed in on smaller b





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