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Image of Fox Racing Defend Fire Pant - Women's Black, 6
 

Fox Racing Defend Fire Pant - Women's Black, 6

When we’re riding through technical trails on cooler days, the Fox Racing Defend Fire Pants are our go-to for warmth, breathability, and performance. Polartec® Alpha® insulation ensures we stay comfortably warm without overheating, while TruDri®...


 
Image of Bogner - Fire+Ice Valeria Jacket - Women's Black, 4
 

Bogner - Fire+Ice Valeria Jacket - Women's Black, 4

"What Our Gearhead® Experts Are Saying: ""I grabbed the Valeria Jacket for a weeklong ski trip and it nailed the balance between style and performance. The recycled insulation kept me warm on windy lifts, and the water-repellent finish shed snow easily....


 
Image of Patina Collegiate Fire Pit - Iowa State University
 

Patina Collegiate Fire Pit - Iowa State University

Show your school pride and enjoy a summer marshmallow roast with the Patina Collegiate Fire Pit. The steel fire pit boasts a rust patina finish thatooks great, while your school'sogoeaves no doubt about your allegiance. Included grill means you


 
Image of Salmo Walleye Pro Shad Swimbait | Fire Tiger UV; 3 in.
 

Salmo Walleye Pro Shad Swimbait | Fire Tiger UV; 3 in.

The Salmo Walleye Pro Shad Swimbait has proven itself as a bait that can bring in the catch! The walleye swimbait comes in vivid, extremely detailed UV colors and incredible features designed specifically for targeting walleye that draw attention. The...


 
Image of Northland Fire-Ball Jigs | Super Glo Luminescent; 1/8 oz.
 

Northland Fire-Ball Jigs | Super Glo Luminescent; 1/8 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Strike King Rage Hawg | Fire Pumpkin; 5 in.
 

Strike King Rage Hawg | Fire Pumpkin; 5 in.

The Strike King Rage Hawg brings a slim creature bait profile that's deadly on bass and effective across a wide range of fishing techniques. Whether you're pitching into cover for largemouth, dragging a Carolina rig along rocky structure for smallmouth,...


 
Image of Z-Man ChatterBait JackHammer | Fire Craw Orange Blade; 1/2 oz.
 

Z-Man ChatterBait JackHammer | Fire Craw Orange Blade; 1/2 oz.

The Z-Man ChatterBait JackHammer features a never before seen design that makes the lure vibrate and create an erratic, side-to-side motion. Its signature flat-bottom and low center of gravity head, combined with a thin stainless steel blade, allows the...


 
Image of Berkley PowerBait Ripple Shads | Fire Perch; 4 in.
 

Berkley PowerBait Ripple Shads | Fire Perch; 4 in.

The Berkley PowerBait Ripple Shad is extremely realistic with its unique body, 3D red eyes, and enticing color combinations. Its segmented body and paddle tail create more vibration and swims with incredible action, attracting predatory fish to take a...


 
Image of Luhr Jensen Krocodile Spoon | Fire Tiger; 1/2 oz.
 

Luhr Jensen Krocodile Spoon | Fire Tiger; 1/2 oz.

Luhr Jensen Krocodile Spoons are the perfect all-around lure whether you're targeting trout or bass, salmon or steelhead, bluefish or calicos, halibut or tuna. Krocodile Spoons work on a simple premise: big fish eat smaller fish. Krocodile Spoons are...


 
Image of Z-Man RaZor ShadZ Soft Swimbait | Fire Craw; 4.5 in.
 

Z-Man RaZor ShadZ Soft Swimbait | Fire Craw; 4.5 in.

When you need a soft bait that is as versatile as you are, you need to reach for the Z-Man RaZor ShadZ Soft Swimbait. This soft bait is incredibly durable, it can stand up to multiple hits and continue to perform. The segmented fish body and forked tail...


 
Image of Berkley PowerBait Power Vibe | Fire Perch; 3 in.
 

Berkley PowerBait Power Vibe | Fire Perch; 3 in.

The Berkley PowerBait Power Vibe delivers a long casting reach and fast sink rate, letting anglers cover more water when targeting bass, walleye, or pike in depths from 2 to 40 feet. Its strong vibration transmits through the rod for immediate feedback,...


 
Image of Worden's Original Rooster Tail | Fire Tiger; 1/6 oz.
 

Worden's Original Rooster Tail | Fire Tiger; 1/6 oz.

Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...


 
Image of VMC Bladed Bull Spoon | Glow Pink Fire UV; 1/16 oz.
 

VMC Bladed Bull Spoon | Glow Pink Fire UV; 1/16 oz.

The VMC Bladed Bull Spoon triggers aggressive strikes with its erratic, wounded baitfish action, mimicking distressed prey to draw in predator fish. Designed for anglers who must reach the strike zone fast, this lure's rapid-sinking design ensures you're...


 
Image of Rapala Original Jointed Minnow | Fire Tiger; 5 1/4 in.
 

Rapala Original Jointed Minnow | Fire Tiger; 5 1/4 in.

Rapala Original Jointed Minnows get the undivided attention of otherwise disinterested gamefish with a slight exaggeration of the unique Rapala baitfish-in-distress swimming action. This articulated, or broken-back bait, can be fished top-to-bottom. Swimming...


 
Image of Death Roe Scented Soft Beads | FrostBite Fire/UV; 1/4 in.
 

Death Roe Scented Soft Beads | FrostBite Fire/UV; 1/4 in.

Become the master of the river with the Death Roe Scented Soft Beads! These soft trout beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available...


 
Image of UTC Ultra Thread 70 Denier | Fluorescent Fire Orange
 

UTC Ultra Thread 70 Denier | Fluorescent Fire Orange

UTC Ultra Thread 70 Denier gives fly tyers the control needed for precision trout patterns, from slim-bodied nymphs to delicate dry flies. This flat, smooth, lightly waxed nylon thread lays evenly on hooks from size 14 down to 32, preventing bulk buildup...


 
Image of Storm Deep Jr. ThunderStick MadFlash | Green Fire UV; 3 1/2 in.
 

Storm Deep Jr. ThunderStick MadFlash | Green Fire UV; 3 1/2 in.

The Storm Deep Jr. ThunderStick MadFlash features a deep diving lip, traditional colors and finishes plus UV Bright finishes, 3D holographic eyes and external scale pattern even the baitfish can't tell it's a lure. All species of fish will devour this...


 
Image of Northland Fire-Ball Jigs | Glow Watermelon; 1/2 oz.
 

Northland Fire-Ball Jigs | Glow Watermelon; 1/2 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Rapala CrushCity The Mayor Swimbait | Fire Flame; 3 in.
 

Rapala CrushCity The Mayor Swimbait | Fire Flame; 3 in.

A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...


 
Image of Reef Runner 200 Ripshad Crankbait | Fire Tiger; 2 1/4 in.
 

Reef Runner 200 Ripshad Crankbait | Fire Tiger; 2 1/4 in.

The Reef Runner 200 Ripshad Crankbait Series offers its own uniquely shaped shad profile and one-of-a-kind action for trolling depths that reach 16 feet. You'll see the difference between enticing rock-hard finishes in an array of fish-catching color...


 
Image of VMC Rattling Roach Spoon | Glow Fire Tiger; 3/16 oz.
 

VMC Rattling Roach Spoon | Glow Fire Tiger; 3/16 oz.

The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...


 
Image of Pautzke Fire Worms Soft Bait | Pink
 

Pautzke Fire Worms Soft Bait | Pink

Pautzke Fire Worms Soft Bait are scented treats to use for panfish, trout, steelhead, and salmon. These multi-species worms are about 2 3/4 inches long and available in several colors in one scent - garlic! Trout possess a sharp sense of smell, and the...


 
Image of Robolize Mercurial Floating Beads | Liquid Fire; 8 mm
 

Robolize Mercurial Floating Beads | Liquid Fire; 8 mm

The Robolize Mercurial Floating Beads keep your presentation up in the strike zone, making them perfect for drift fishing or bobber dogging to reduce snags on the bottom. These beads no longer require pegging and free-slide reliably on the line while...


 
Image of Hawken Fire Flies Marabou Flash Jig | Nightmare; 1/8 oz.
 

Hawken Fire Flies Marabou Flash Jig | Nightmare; 1/8 oz.

Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...


 
Image of VMC Rattling Roach Spoon | Glow Fire Tiger; 1/16 oz.
 

VMC Rattling Roach Spoon | Glow Fire Tiger; 1/16 oz.

The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...





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