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Image of Z-Man Swag Soft Swimbait | Sight Flash; 6 in.
 

Z-Man Swag Soft Swimbait | Sight Flash; 6 in.

The Z-Man Swag Soft Swimbait delivers a hard-thumping action that calls in bass, pike, and other predators with a wedge-shaped tail that stays stable across all retrieve speeds. Crafted with 10X Tough ElaZtech plastic for unmatched durability, this swimbait...


 
Image of Clam CPT Tikka Flash PT | Glow Green Koi; 1/32 oz.
 

Clam CPT Tikka Flash PT | Glow Green Koi; 1/32 oz.

The Clam CPT Tikka Flash PT is a versatile mini crankbait-style jigging lure that targets panfish like bluegill, crappie, perch, and even trout. This environmentally friendly zinc alloy lure imitates a horizontal swimming minnow with lifelike features...


 
Image of Booyah Flash Point Jerkbait | Canary; 4 1/4 in.
 

Booyah Flash Point Jerkbait | Canary; 4 1/4 in.

The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...


 
Image of "BOOYAH Flash Point Jerkbait - 4-1/2"" - Pro Pink"
 

"BOOYAH Flash Point Jerkbait - 4-1/2"" - Pro Pink"

Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele


 
Image of Western Mountaineering Flash XR Down Jacket - Men's Black, M
 

Western Mountaineering Flash XR Down Jacket - Men's Black, M

With a minimalist design for weight management on gear-heavy expeditions, the Flash XR Down Jacket fights off altitude-induced chills at an incredibly lightweight. The finest 850-fill down provides lofy and packable warmth, while a sturdy 20-denier ripstop...


 
Image of Keitech Fat Swing Impact | Gold Flash; 3.8 in.
 

Keitech Fat Swing Impact | Gold Flash; 3.8 in.

The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...


 
Image of Clam Tikka Flash - Firetiger Glow - 1/32 oz.
 

Clam Tikka Flash - Firetiger Glow - 1/32 oz.

Perfect for targeting panfish through the ice, the Clam Tikka Flash calls 'em in with its enticing vibration and flashy gyrating tail blade. With itsifelike body profile and superb motion on both theift and the drop, the Tikka Flash converts snif


 
Image of Oiselle Queen Bra - Women's Flash Flare, 34C
 

Oiselle Queen Bra - Women's Flash Flare, 34C

"What Our Gearhead® Experts Are Saying: ""I’ve worn a lot of high-support sports bras, and the Queen Bra is easily one of the best. The molded cups feel secure but breathable, and the adjustable straps let me dial in the perfect fit. I love that you...


 
Image of Clam CPT Tikka Flash PT | Glow Chart Koi; 1/16 oz.
 

Clam CPT Tikka Flash PT | Glow Chart Koi; 1/16 oz.

The Clam CPT Tikka Flash PT is a versatile mini crankbait-style jigging lure that targets panfish like bluegill, crappie, perch, and even trout. This environmentally friendly zinc alloy lure imitates a horizontal swimming minnow with lifelike features...


 
Image of "BOOYAH Flash Point Jerkbait - 4"" - Hyper"
 

"BOOYAH Flash Point Jerkbait - 4"" - Hyper"

Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele


 
Image of Keitech Fat Swing Impact | Chartreuse Flash; 3.3 in.
 

Keitech Fat Swing Impact | Chartreuse Flash; 3.3 in.

The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...


 
Image of Strike King Sexy Bug | Grape Flash; 2 in.
 

Strike King Sexy Bug | Grape Flash; 2 in.

The Strike King Sexy Bug gives bass anglers a creature bait with a ribbed, cuffed body that triggers reaction strikes even in tough fishing conditions. Its unique profile enhances water movement, producing a distinctive falling action that mimics natural...


 
Image of Oiselle Queen Bra - Women's Flash Flare, 40D
 

Oiselle Queen Bra - Women's Flash Flare, 40D

"What Our Gearhead® Experts Are Saying: ""I’ve worn a lot of high-support sports bras, and the Queen Bra is easily one of the best. The molded cups feel secure but breathable, and the adjustable straps let me dial in the perfect fit. I love that you...


 
Image of BOOYAH Flash Point Jr. Jerkbait | Pro Pink; 4 in.
 

BOOYAH Flash Point Jr. Jerkbait | Pro Pink; 4 in.

The BOOYAH Flash Point Jr. Jerkbait combines flash, sound, and action to pull aggressive strikes from pressured bass in clear or stained water. It dives to 4 feet with a cast-stabilizing weight-transfer system and suspends at a slight angle, twitching...


 
Image of Perfect Hatch Crystal Flash - Hot Yellow
 

Perfect Hatch Crystal Flash - Hot Yellow

Use Perfect Hatch™ Crystal Flash when you want to draw maximum attention to your fly patterns from predatorsooking for a bite. It reflects almost 3 times the amount ofight compared with that of any other flash. Crafted from a synthetic mater


 
Image of "Reef Runner Flash Shad - Firetiger - 2-1/2"""
 

"Reef Runner Flash Shad - Firetiger - 2-1/2"""

Seeing is barely believing when you first drop a Reef Runner Flash Shad into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. Thisipless crankbait is configured with a


 
Image of "Berkley PowerBait CullShad - Sight Flash - 6"" - 1-1/5 oz."
 

"Berkley PowerBait CullShad - Sight Flash - 6"" - 1-1/5 oz."

Find out for yourself why the Berkley PowerBait CullShad has quickly become a favorite with fishing pros. Key ingredients of this shallow-water swimbait include an attention-grabbing size and proprietary Honeycomb technology deliver


 
Image of Keitech Swing Impact | Silver Flash; 3 in.
 

Keitech Swing Impact | Silver Flash; 3 in.

The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...


 
Image of VMC Tungsten BugBite Ice Jig | Glow Chartreuse Flash; 1/32 oz.
 

VMC Tungsten BugBite Ice Jig | Glow Chartreuse Flash; 1/32 oz.

The VMC Tungsten BugBite Ice Jig gives panfish and trout anglers a compact larva-like profile that triggers strikes when fish are finicky under the ice. Made from lead-free tungsten, the jig sinks quickly to the strike zone, while a premium VMC treble...


 
Image of Seaguar Smackdown Braid | 10 lb.; 300 yds.; Flash Green
 

Seaguar Smackdown Braid | 10 lb.; 300 yds.; Flash Green

Setting new performance standards for castability, Seaguar Smackdown Braid is made with eight ultra-thin, micro-weave strands for a tight, round profile. The round profile and thin diameter allows you to put more line on your reel while creating less...


 
Image of Do-It KT Series Banded Skirts | KT Gold Flash
 

Do-It KT Series Banded Skirts | KT Gold Flash

The Do-It KT Series Banded Skirts let anglers customize their jigs and spinnerbaits with natural, lifelike action that perfectly matches local forage. Available in realistic color patterns, each skirt includes baitfish-style stick-on eyes that enhance...


 
Image of Oiselle Flyout Bra - Women's Flash Flare, 8
 

Oiselle Flyout Bra - Women's Flash Flare, 8

The Oiselle Flyout Bra was made to alleviate pressure points for trail runners, but the incredible support and comfortable fit will have us going full tilt during workout classes and hikes as well. The extra wide chest band and shoulder straps increase...


 
Image of P-Line Flash Striper Jig - Black White - 1 oz.
 

P-Line Flash Striper Jig - Black White - 1 oz.

Perfect for casting or trolling, the P-Line Flash Striper Jig is dynamite on striped bass and shallow-water rockfish. A curly tail covered with a skirt provides action and flash that big fish can't resist. This P-Line jig is finished with a


 
Image of Keitech Swing Impact | Sight Flash; 4 in.
 

Keitech Swing Impact | Sight Flash; 4 in.

The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...


 
Image of Specialized Flash 300 Headlight Black, One Size
 

Specialized Flash 300 Headlight Black, One Size

Our latest to-see-by headlight, the Flash 300 brings Flux-style beam control to a more budget-friendly pricepoint. The Flash headlight combines a clean, compact design with a simple-yet-elegant silicone strap that reminds us of a watchband design from...





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