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Image of Astral V-Eight 4.0 Personal Flotation Device Fire Orange, S/M
 

Astral V-Eight 4.0 Personal Flotation Device Fire Orange, S/M

"What Our Gearhead® Experts Are Saying:""Hot days on the water feel noticeably easier with the ventilation on this PFD. The airflow channels keep heat from building, and the contouring sits close without restricting rotation. The pockets open cleanly...


 
Image of Wildlife Research Center Big Game Lures - Elk-Fire - 4 oz.
 

Wildlife Research Center Big Game Lures - Elk-Fire - 4 oz.

If you hunt big game, you need these revolutionary scents designed to attract various trophies. Each scent is made from all-natural secretions for the maximum possible attraction. This extremely intense sexual attractant Wildlife Research Center&


 
Image of Northland Fire-Ball Jigs | UV Pink Tiger; 3/8 oz.
 

Northland Fire-Ball Jigs | UV Pink Tiger; 3/8 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Worden's Original Rooster Tail | Fire Tiger; 1/6 oz.
 

Worden's Original Rooster Tail | Fire Tiger; 1/6 oz.

Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...


 
Image of Pautzke Balls O' Fire Salmon Eggs | Premium
 

Pautzke Balls O' Fire Salmon Eggs | Premium

Pautzke Balls O' Fire Salmon Eggs are the original salmon egg and after more than 75 years, still the best. Pautzke Balls O' Fire Salmon Eggs are the world's most recognized and best selling egg. Hands down, more trout have been caught on Pautzke's than...


 
Image of "Luhr Jensen Kwikfish X Series - 2-3/4"" - Fluorescent Red Fire"
 

"Luhr Jensen Kwikfish X Series - 2-3/4"" - Fluorescent Red Fire"

A high-action favorite for trollingakes and rivers, theLure Jensen Kwikfish X Series produces a wide, slow swimming action that's perfect for enticingake trout, salmon and steelhead. Built with a side-by-side durable plastic bod


 
Image of Bogner - Fire+Ice Saelly2 Jacket - Women's Offwhite, 10
 

Bogner - Fire+Ice Saelly2 Jacket - Women's Offwhite, 10

What Our Gearhead® Experts Are Saying: “I wear the Saelly2 when I want warmth and a little après-ready style without sacrificing performance. The Thermore Ecodown insulation traps heat without bulk, and it moves really well on the mountain. Bonus:...


 
Image of Death Roe Scented Soft Beads | FrostBite Fire/UV; 1/4 in.
 

Death Roe Scented Soft Beads | FrostBite Fire/UV; 1/4 in.

The Death Roe Scented Soft Beads beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available in nontransparent and transparent colors. The attention...


 
Image of Thomas Speedy Shiner Spoon | Fire Tiger; 1/4 oz.
 

Thomas Speedy Shiner Spoon | Fire Tiger; 1/4 oz.

The Thomas Speedy Shiner Spoon is constructed of quality solid brass with stainless steel split rings and extra-strong VMC Cone-Cut hooks. These spoons are highly effective lightweight trolling spoons for all types of game fish, especially trout, landlocked...


 
Image of Fox Racing Defend Fire Pant - Women's Black, 8
 

Fox Racing Defend Fire Pant - Women's Black, 8

When we’re riding through technical trails on cooler days, the Fox Racing Defend Fire Pants are our go-to for warmth, breathability, and performance. Polartec® Alpha® insulation ensures we stay comfortably warm without overheating, while TruDri®...


 
Image of Storm WildEye Swim Shad | Fire Tiger; 3 in.
 

Storm WildEye Swim Shad | Fire Tiger; 3 in.

Storm WildEye Swim Shads are part of the 'Award Winning' WildEye line of softbaits featuring an array of fish catching colors and patterns. These lures also features Storm's I-Bolt System holographic WildEyes, high quality VMC needle point back hooks,...


 
Image of Pautzke's Balls O' Fire Salmon Eggs - Orange
 

Pautzke's Balls O' Fire Salmon Eggs - Orange

Pautzke's Balls O' Fire Salmon Eggs are packed in their natural state, with no chemical preservatives, and come in a wide variety of options: Tyee - The smallest egg in the Balls O' Fireine, yet packs a mighty punch. Sign


 
Image of VMC Rattling Roach Spoon | Glow Orange Fire UV; 3/16 oz.
 

VMC Rattling Roach Spoon | Glow Orange Fire UV; 3/16 oz.

The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...


 
Image of Panfish Assassin Pro Tiny Shad | Fire Tiger; 2 in.
 

Panfish Assassin Pro Tiny Shad | Fire Tiger; 2 in.

The Panfish Assassin 2" Pro Tiny Shad is a must-have for anglers targeting bass, crappie, walleye, and other species that feed on smaller baitfish. With its 2-inch size, this soft plastic bait offers a natural, finesse presentation that's perfect for...


 
Image of Rapala Jointed Shad Rap - JSR07 - 2-3/4'' - Fire Crawdad
 

Rapala Jointed Shad Rap - JSR07 - 2-3/4'' - Fire Crawdad

The rattling, suspending Rapala Jointed Shad Rap features aifelike distressed minnow swimming action that brings a response when otherures can't. Whether cast or trolled, its undulating wide wobble is just the ticket when fi


 
Image of Rapala Shad Rap Elite | Gilded Fire Tiger; 3 in.
 

Rapala Shad Rap Elite | Gilded Fire Tiger; 3 in.

The Rapala Shad Rap Elite is the evolution of the worldwide favorite Shad Rap crankbait and comes in two models in fish-catching natural baitfish profiles. These floating crankbaits are made of premium balsa and incorporate modern wire-through construction...


 
Image of VMC Rattling Roach Spoon | Glow Orange Fire UV; 1/16 oz.
 

VMC Rattling Roach Spoon | Glow Orange Fire UV; 1/16 oz.

The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...


 
Image of VMC Hover Floating Jighead - Green Fire UV - 1/0 Hook
 

VMC Hover Floating Jighead - Green Fire UV - 1/0 Hook

The VMC Hover Floating Jighead keeps yourive bait running above the bottom and attracts extra interest with its high-vis finish and realistic 3D holographic eyes. Precision balanced to swim upright; equipped with a built-in trailer hooko


 
Image of Dynamic Lures J-Spec Jerkbait | Fire Craw; 3 in.
 

Dynamic Lures J-Spec Jerkbait | Fire Craw; 3 in.

The Dynamic Lures J-Spec Jerkbait gives anglers a compact suspending hard bait that excels when trout, smallmouth, walleye, perch, and other gamefish key on smaller forage and react to a sharp, unpredictable retrieve. At 3 in. and 5/16 oz., this multi-species...


 
Image of Pautzke Fire Worms Soft Bait | Chartreuse
 

Pautzke Fire Worms Soft Bait | Chartreuse

Pautzke Fire Worms Soft Bait are scented treats to use for panfish, trout, steelhead, and salmon. These multi-species worms are about 2 3/4 inches long and available in several colors in one scent - garlic. Trout possess a sharp sense of smell, and the...


 
Image of Fox Racing Defend Fire Alpha Jacket - Men's Adobe, S
 

Fox Racing Defend Fire Alpha Jacket - Men's Adobe, S

We want to keep riding even when the temperatures plummet, so we turn to the Fox Racing Defend Fire Alpha Jacket to keep us warm without overheating. Polartec Alpha panels are strategically placed to insulate vital areas, while the Cordura shell holds...


 
Image of Northland Fire-Ball Jigs | Assorted Two-Tone; 1/4 oz.
 

Northland Fire-Ball Jigs | Assorted Two-Tone; 1/4 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Michigan Stinger Trolling Spoon - 3/16 oz. - Fire Frog
 

Michigan Stinger Trolling Spoon - 3/16 oz. - Fire Frog

Unbelievable action! The Michigan Stinger Trolling Spoon is one of the great flutter spoons for trout, salmon, pike, walleye, and musky. Regardless of what you may have been told, when it comes to trolling for king salmon, size does matter. Don't be


 
Image of Berkley PowerBait Ripple Shad - 3'' - Fire Perch
 

Berkley PowerBait Ripple Shad - 3'' - Fire Perch

With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBa


 
Image of WalleyeX Depth Charge GT Spinner Rig | Fire Tiger; 1 oz.
 

WalleyeX Depth Charge GT Spinner Rig | Fire Tiger; 1 oz.

The WalleyeX Depth Charge GT Spinner Rig gives walleye anglers a controlled, trackable presentation that stays visible on forward-facing sonar while casting, retrieving, or trolling along edges and basins. A streamlined head helps the rig stay down in...





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