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Image of Keitech Swing Bait | Sight Flash; 2.8 in.
 

Keitech Swing Bait | Sight Flash; 2.8 in.

The Keitech Swing Bait is a modern take on a legendary swimbait that has captivated anglers of Japan's clear highland lakes. This bait, known for its subtle vibrations, features a tapered body, thin tail, and small paddle that create an unparalleled lifelike...


 
Image of "Pro-Troll ProChip Flashers - 8"" - Herring Flash"
 

"Pro-Troll ProChip Flashers - 8"" - Herring Flash"

Fitted with an EChip™ that gives off a tiny electrical pulse with every tail kick of the flasher, the Pro-Troll ProChip Flasher adds deadly ionic attraction to your hootchie or squid. The bottom is embossed in silver, while the top is f


 
Image of SOG Flash AT Drop-Point Folding Knife
 

SOG Flash AT Drop-Point Folding Knife

This top-notch customer favorite, the SOG Flash AT Drop-Point Folding Knife, was designed for extensive everyday use, and now it's further enhanced with an updatedocking system. The Flash AT features rapid assisted opening with SOG's innov


 
Image of Yamamoto Shibo Swimmer | Sight Flash; 3.2 in.
 

Yamamoto Shibo Swimmer | Sight Flash; 3.2 in.

The Yamamoto Shibo Swimmer gives bass anglers a paddle tail swimbait with strong feel, heavy water displacement, and the kind of tail-driven action that helps fish track it down in low visibility. Its soft plastic formula produces a powerful tail kick,...


 
Image of Big Bite Baits LS Football Jig | Vegas Flash; 1/2 oz.
 

Big Bite Baits LS Football Jig | Vegas Flash; 1/2 oz.

The Big Bite Baits LS Football Jig gives bottom-contact anglers a reliable option for dragging through rocky structure and debris when targeting largemouth and smallmouth bass. Outfitted with a premium 5/0 Mustad black nickel hook, this jig holds trailers...


 
Image of Keitech Fat Swing Impact | Bluegill Flash; 7.8 in.
 

Keitech Fat Swing Impact | Bluegill Flash; 7.8 in.

The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...


 
Image of P-Line Flash Striper Jig - Chartreuse/White - 1/2 oz.
 

P-Line Flash Striper Jig - Chartreuse/White - 1/2 oz.

Perfect for casting or trolling, the P-Line Flash Striper Jig is dynamite on striped bass and shallow-water rockfish. A curly tail covered with a skirt provides action and flash that big fish can't resist. This P-Line jig is finished with a


 
Image of Rapala CrushCity The Mayor Swimbait | Hot Flash; 4 in.
 

Rapala CrushCity The Mayor Swimbait | Hot Flash; 4 in.

A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...


 
Image of Keitech Fat Swing Impact | Silver Flash; 4.8 in.
 

Keitech Fat Swing Impact | Silver Flash; 4.8 in.

The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...


 
Image of Oiselle Queen Bra - Women's Flash Flare, 40D
 

Oiselle Queen Bra - Women's Flash Flare, 40D

"What Our Gearhead® Experts Are Saying: ""I’ve worn a lot of high-support sports bras, and the Queen Bra is easily one of the best. The molded cups feel secure but breathable, and the adjustable straps let me dial in the perfect fit. I love that you...


 
Image of War Eagle Sonar Flash Spoon - Nickel - 3/4 oz.
 

War Eagle Sonar Flash Spoon - Nickel - 3/4 oz.

The War Eagle Sonar Flash Spoon excels in forward-facing sonar situations thanks to powerful vibration, amplified flash, and a strong return on screen. The spoon's elongated body produces aggressive flutter on the fall with the kind of erratic moveme


 
Image of YUM Dinger Soft Bait | Copper Flash; 4 in.
 

YUM Dinger Soft Bait | Copper Flash; 4 in.

The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...


 
Image of Keitech Fat Swing Impact | Silver Flash; 3.3 in.
 

Keitech Fat Swing Impact | Silver Flash; 3.3 in.

The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...


 
Image of Oiselle Queen Bra - Women's Flash Flare, 38D
 

Oiselle Queen Bra - Women's Flash Flare, 38D

"What Our Gearhead® Experts Are Saying: ""I’ve worn a lot of high-support sports bras, and the Queen Bra is easily one of the best. The molded cups feel secure but breathable, and the adjustable straps let me dial in the perfect fit. I love that you...


 
Image of Clam CPT Tikka Flash PT | Glow Green Koi; 1/16 oz.
 

Clam CPT Tikka Flash PT | Glow Green Koi; 1/16 oz.

The Clam CPT Tikka Flash PT is a versatile mini crankbait-style jigging lure that targets panfish like bluegill, crappie, perch, and even trout. This environmentally friendly zinc alloy lure imitates a horizontal swimming minnow with lifelike features...


 
Image of Z-Man Scented Jerk Shadz | Sight Flash; 3 in.
 

Z-Man Scented Jerk Shadz | Sight Flash; 3 in.

The Z-Man Scented Jerk Shadz stands out from other soft plastic jerkbaits with its 10X Tough ElaZtech construction, durable enough for aggressive strikes in both saltwater and freshwater. Its split-tail design delivers a subtle flutter when fished weightless...


 
Image of Keitech Fat Swing Impact | Sight Flash; 2.8 in.
 

Keitech Fat Swing Impact | Sight Flash; 2.8 in.

The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...


 
Image of P-Line Flash Striper Jig - Blue White - 1/2 oz.
 

P-Line Flash Striper Jig - Blue White - 1/2 oz.

Perfect for casting or trolling, the P-Line Flash Striper Jig is dynamite on striped bass and shallow-water rockfish. A curly tail covered with a skirt provides action and flash that big fish can't resist. This P-Line jig is finished with a


 
Image of Flux XF Snowboard Binding - 2026 Flash Red, M
 

Flux XF Snowboard Binding - 2026 Flash Red, M

"What Our Gearhead® Experts Are Saying: ""I’ve ridden the XF bindings on groomers and park laps, and they always deliver. The Retro-Mod highback gives me the support I need on steep lines, and the upgraded straps keep things dialed without hot spots....


 
Image of Oiselle Boom Bra - Women's Flash Flare, 32C
 

Oiselle Boom Bra - Women's Flash Flare, 32C

The Oiselle Boom Bra has quickly become a high-support favorite, offering the perfect blend of style, comfort, and functionality. Whether we're powering through high-intensity workouts or enjoying a low-impact yoga session, this bra keeps us feeling secure...


 
Image of Yakima Bait Big Al's Fish Flash | Surfer; 4 in.
 

Yakima Bait Big Al's Fish Flash | Surfer; 4 in.

The Yakima Bait Big Al's Fish Flash stands out with its unique design that provokes strikes from predatory fish. The inline spinning flasher's UV injection molded bodies reflect light and create vibrations that mimic a school of fleeing baitfish. This...


 
Image of War Eagle Sonar Flash Spoon - White - 3/4 oz.
 

War Eagle Sonar Flash Spoon - White - 3/4 oz.

The War Eagle Sonar Flash Spoon excels in forward-facing sonar situations thanks to powerful vibration, amplified flash, and a strong return on screen. The spoon's elongated body produces aggressive flutter on the fall with the kind of erratic moveme


 
Image of Keitech Swing Impact | Bluegill Flash; 2 in.
 

Keitech Swing Impact | Bluegill Flash; 2 in.

The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...


 
Image of Thomas Buoyant Spoon | Lightning Flash Red; 1/4 oz.
 

Thomas Buoyant Spoon | Lightning Flash Red; 1/4 oz.

The Thomas Buoyant Spoon delivers an erratic, darting action that mimics a frantic baitfish, triggering aggressive strikes from trout, salmon, and other game fish. Whether cast or trolled, its versatile design performs in both deep and shallow water....


 
Image of Seaguar Smackdown Braid | 30 lb.; Flash Green; 150 yds.
 

Seaguar Smackdown Braid | 30 lb.; Flash Green; 150 yds.

Setting new performance standards for castability, Seaguar Smackdown Braid is made with eight ultra-thin, micro-weave strands for a tight, round profile. The round profile and thin diameter allows you to put more line on your reel while creating less...





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