
The Reef Runner 200 Ripshad Crankbait Series offers its own uniquely shaped shad profile and one-of-a-kind action for trolling depths that reach 16 feet. You'll see the difference between enticing rock-hard finishes in an array of fish-catching color...
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The Ice Strong Laker Taker Lure stands out among lake trout trolling rigs for targeting fish near the bottom. Fully rigged with a size 2 Spin-N-Glo, a 50 lb. fluorocarbon leader, a size 1 VMC Vanadium hook, and super glow beads, this trolling rig delivers...
The Berkley Shallow Money Badger boasts all the trusted features of the Money Badger Crankbait, but with an upgraded circuit-board bill to make it ideal for fishing shallow, structure-heavy waters! Its hybrid baitfish/crayfish design rises f
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
"What Our Gearhead® Experts Are Saying:""High-tempo strokes feel natural in this PFD. The Torso Lock fit keeps it anchored without squeezing, and the low weight makes it easy to forget you’re wearing it. The zippered pockets hold essentials without...
If you're looking to land some trophy Bass, you need the Yo-Zuri 3DB 1.5 Squarebill Crankbait! This crankbait is designed to be the perfect size lure for mimicking forage! The Squarebill is made extremely buoyant, which makes it easy to run over rocks...
When our kiddo is out and about at the playground or in the backyard, we're happy to know the Mayen Quilted Jacket is keeping them warm and comfortable without being too bulky or restrictive in movement.
A go-to bait ready for rigging, the 6th Sense Fishing Divine Swimbait flaunts realistic movement and superior tear-resistant strength compared to the competition. Prepare to max out your total bites per day and per bait. Baitfish body and kicking pad
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Troll top to bottom with absolute precision! The original directional diver--takes yourure as deep as you need it to go. Theuhr Jensen Dipsy Diver is designed to be easily set to run out a controlled distance to port or starboar
The Strike King Rage Hawg brings a slim creature bait profile that's deadly on bass and effective across a wide range of fishing techniques. Whether you're pitching into cover for largemouth, dragging a Carolina rig along rocky structure for smallmouth,...
The Berkley PowerBait Power Vibe delivers a long casting reach and fast sink rate, letting anglers cover more water when targeting bass, walleye, or pike in depths from 2 to 40 feet. Its strong vibration transmits through the rod for immediate feedback,...
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
Draw with confidence using the Tru-Fire Edge FT Extreme Buckle Foldback Bow Release!ow-profile head gives you a more natural grip without getting in your way. Dual caliper jaws open when you pull the trigger and close automatically when yo
An advanced portable fire pit design, the Solo Stove Yukon 2.0 Portable Fire Pit with Stand offers the magic of a cozy, smoke-free fire wherever you are. Made of aong-lasting 304 stainless steel with high-heat ceramic coating, this sharp-l
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The Z-Man Billy GOAT Soft Bait is made for versatility! At 4 A 1/4 inches in length, the size and profile enable you to use it as a flipping bait, swimming grub, jig trailer, chatterbait trailer, buzzbait trailer, topwater bait, and whatever idea you...
The Silver Streak Blade Bait delivers intense vibration and flash that triggers strikes from walleye, bass, pike, and other aggressive gamefish in any season. Its solid metal body produces a strong pulse on both the lift and fall, making it equally effective...
Built on our ThinVent™ platform, the Astralonnieife Jacket delivers aow-profile, articulated fit across a wide range of body types and integrates seamlessly with all seat styles—including high-back kayak seats. Gaia
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Don't rely on sight alone to draw bites. The dual flat-back design of the 6th Sense Quakeipless Crankbait grabs more water than the competition to increase vibrations. This added thump in the water brings the Quake toife in way hungry pr
The rattling, suspending Rapala Jointed Shad Rap features aifelike distressed minnow swimming action that brings a response when otherures can't. Whether cast or trolled, its undulating wide wobble is just the ticket when fi
Take on finicky bass in clear water or heavily pressured environments using the Yamamoto Baits Zako Slim, an ideal match for smaller chatterbaits and bladed jigs. Designed by tournament veteran Brett Hite, this refined version of the origina
The rattling, suspending Rapala Jointed Shad Rap features aifelike distressed minnow swimming action that brings a response when otherures can't. Whether cast or trolled, its undulating wide wobble is just the ticket when fi