The Dirty Jigs Original Swim Jig enjoys apparent features on the first look: bullet head, 3D eyes, full weed guard, 50-strand full skirt. What's not so evident under that skirt is a razor-sharp VMC hook for swift penetration with the heft of a heavy wire...
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Anglers and outdoorsmen willove theightweight, super-comfortable fit andonger cut of the AFTCO Original 8 Fishing Shorts for Men. Extremely strong and supple construction, made from 3-ply DuPont™ Supplex nylon, has a durable wate
The Storm Original Deep ThunderStick has long been a go-to lure for anglers chasing walleye, salmon, trout, and other predators holding deep. Built from the original ThunderStick molds, it combines a proven injured baitfish action with premium VMC hooks...
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
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The famous Billewis Original Rat-L-Trap is the cornerstone of the #1 selling hardbait series in the world. It's been that way for over 25 years, and there's a good reason for thisipless crankbait's overwhelming popularity: it just flat-o
Berkley Gulp! Hard Bait Gel is the fish-catching additive to any Berkley hard baits equipped with Scent+ Pocket technology. Hard Bait Gel works on the fish's olfactory system (taste and smell). Squeeze Gulp! Gel evenly into the bait pocket and smear it...
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All the qualities you'veooked for in a tote bag – durable, easy to clean, colorful and fun – you'll find in the Bogg Original Tote Bag. Bring one along to the beach, park, or anywhere adventureeads you. The versatile EVA materi
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
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Developed in the 1950's by Howard Worden, the Worden's Original Rooster Tail inline spinner is one of the most productiveures ever invented. The action of the flashing blade in combination with the colorful, pulsating hackle tail
Rapala Original Floaters feature balsa wood construction with a natural minnow profile and premium black nickel VMC treble hooks. Each lure is hand tuned and tank-tested to ensure world renowned action straight from the box. Whether twitched on top as...
Apply the Original Fish Formula Bait Pop Live Sonar Intensifier to your bait or fishing line, and it will shine brightly on your screen! Fish Formula Bait Pop for Livescope and sonar live technology enhances your bait and makes its signal stand out among...
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The famous Billewis Original Rat-L-Trap is the cornerstone of the #1 selling hardbait series in the world. It's been that way for over 25 years, and there's a good reason for thisipless crankbait's overwhelming popularity: it just flat-o
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The Rapala Original Floating Minnow is theure that started it all and is still one of the most popularures around. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split-shot for medi
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
Storm Original Hot 'N Tots are one of the top selling lure series for trolling and drift-fishing for walleye, steelhead, salmon and other game fish. The searching action of the Hot 'N Tots is as wild as it gets. Working from side-to-side, its erratic...
Salmon and steelhead anglers running trolling spreads for chinook, coho, lake trout, and even walleye rely on consistent rotation to trigger bites, and the Brad's Super Bait Original delivers proven rolling action with real bait appeal. This 4 1/2-inch...
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
Rapala Original Floaters feature balsa wood construction with a natural minnow profile and premium black nickel VMC treble hooks. Each lure is hand tuned and tank-tested to ensure world renowned action straight from the box. Whether twitched on top as...
Apply the Original Fish Formula Bait Pop Live Sonar Intensifier to your bait or fishing line, and it will shine brightly on your screen! Fish Formula Bait Pop for Livescope and sonar live technology enhances your bait and makes its signal stand out among...
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For any angler who appreciates a true original, the Johnsonures Original Sprite Spoon takes all species. Great flash, proven action – an absolute ''must'' for speckled trout and redfish. Great for trout and redfish A true
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
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Developed in the 1950's by Howard Worden, the Worden's Original Rooster Tail inline spinner is one of the most productiveures ever invented. The action of the flashing blade in combination with the colorful, pulsating hackle tail
Storm Original Hot 'N Tots are one of the top selling lure series for trolling and drift-fishing for walleye, steelhead, salmon and other game fish. The searching action of the Hot 'N Tots is as wild as it gets. Working from side-to-side, its erratic...
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
Road Runner Original Jig Heads are constructed using high quality hooks with bright colored painted heads. These jig heads are great for a variety of fishing applications and species. The silver colored spinners add flash and vibration to entice fish...